Defining the Social Web
How to Use It and Promote Your Business




           Amit Chowdhury (Partner)
                4B...
Presentation Topics:
  • Defining Social Networking
  • Types of Social Networking
  • Social Networking Statistics
  • Th...
Defining Social Networking:
   • Web-Based Cocktail Party
Cocktail Party Etiquette:
  • Dress appropriately depending on the party - business or casual
  • Determine what your goal...
Defining Social Networking:
   • Connecting
   • Networking
   • Socializing
   • Interacting
   • Broadcasting
   • Shari...
Types of Social Networking:
   • People Focus
   • Hobby Focus
   • Business Focus
   • Status Focus
Social Media Landscape:
Social Media Architecture:
Growth of Social Networking:
Growth of Social Networking:
Commonly Used Social Networking Site:
Three Major Social Networking Sites:
     LinkedIn
         • Mostly Business Interactions
         • Colleagues & Clients...
Benefits/Importance of Social Networking Sites I:

  • Develop Connections & Contacts
  • Make Proper Connections
  • Stay...
Benefits/Importance of Social Networking Sites II:

    • Find People at Companies that you want to do business with
    •...
Five Myths about Social Networking:
Myth 1: Social media need computer suaveness
Myth 2: Social media is Only for Youth
My...
How To Setup Social Networking:
  • Register, It’s FREE
  • Create a Perfect Profile (write in first person)
  • Personal ...
How To Start Using it (General):
  • Engage, Don't Sell
  • Don’t Be Self Centered
  • Be Active & Update Frequently
  • J...
How To Use LinkedIn:
• Use Your Name for The Profile (URL)

• Recommend your connections
• Ask your connections to recomme...
How To Use LinkedIn:
• Let your connections browse through the list of all other connections

• Search the right person by...
How To Use Facebook:
• Join Groups
• Add friends selectively
• Edit your news feed preferences
• Google to find old/new fr...
How To Use Twitter:
• Give Something Away – Advice, Info, Coupon Codes
• Change the Default Background
• Tweet to All
• Pe...
Promote Your Business:
• Customize Your URL

• Add LinkedIn on your Email Signature
• Optimize Labels –

     • Add your w...
Promote Your Business:
• Strategically join groups that fit your target Strategy

• Promote Your Events
• Introduce yourse...
The Art of Communication:
 • Observe & Learn
 • Discover what you can do for someone
 • Make it easy to get in touch with ...
Conclusions:
   • Start with one appropriate Social Network
   • Get Out There
   • It’s Like Cocktail Hour
   • Engage, D...
Thank You
www.4BizGroup.com/SocialWeb.pdf




        Amit Chowdhury (Partner)
             4Biz Group, LLC
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Presentation - Social Web

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4Biz Group has done this presentation for Central Chamber of Commerce, July 2009.

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Presentation - Social Web

  1. 1. Defining the Social Web How to Use It and Promote Your Business Amit Chowdhury (Partner) 4Biz Group, LLC www.4BizGroup.com/SocialWeb.pdf
  2. 2. Presentation Topics: • Defining Social Networking • Types of Social Networking • Social Networking Statistics • Three Major Social Networking Sites • Benefits/Importance of Social Networking Sites • Five Myths about Social Networking • How To Setup Social Networking • How To Start Using it • How To Use LinkedIn • How To Use Facebook • How To Use Twitter • Promote Your Business Through Social Netwroking • Art of Communication & Conclusion
  3. 3. Defining Social Networking: • Web-Based Cocktail Party
  4. 4. Cocktail Party Etiquette: • Dress appropriately depending on the party - business or casual • Determine what your goals are for attending • Do some research on the guests attending • Do extend your hand and introduce yourself to unfamiliar guests • Keep conversations away from sex, politics and religion. • Involve in Small Talks • Be Friendly & Relax
  5. 5. Defining Social Networking: • Connecting • Networking • Socializing • Interacting • Broadcasting • Sharing Information
  6. 6. Types of Social Networking: • People Focus • Hobby Focus • Business Focus • Status Focus
  7. 7. Social Media Landscape:
  8. 8. Social Media Architecture:
  9. 9. Growth of Social Networking:
  10. 10. Growth of Social Networking:
  11. 11. Commonly Used Social Networking Site:
  12. 12. Three Major Social Networking Sites: LinkedIn • Mostly Business Interactions • Colleagues & Clients • New Clients • New Products/Services • Recommendations/Messages Facebook • Mostly Social Interactions • Friends & Family • New Friends Twitter • Micro Blogging (140 Characters) • Send Updates to friends or followers • Text Based Post • Never Ending Cocktail Party Conversation • Mobile Message and Web Posting
  13. 13. Benefits/Importance of Social Networking Sites I: • Develop Connections & Contacts • Make Proper Connections • Stay In Touch with your Contacts • Find New Jobs • Find New Employees • Find New Clients • Check Out The Competition • Use it as Online Resume • Obtain Greater Visibility on Google
  14. 14. Benefits/Importance of Social Networking Sites II: • Find People at Companies that you want to do business with • Find People with similar interests that you want to be friends with • You can Build a “Network of Trust” • You can Build your Reputations • Free Publicity • Announcements • Conduct Market Research • Facilitate Introductions • Event Updates • Drive Traffic to your website • Show Personal side of yourself
  15. 15. Five Myths about Social Networking: Myth 1: Social media need computer suaveness Myth 2: Social media is Only for Youth Myth 3: Social media is Only for Fun Myth 4: Social media is about conversations Myth 5: Social media is the Future
  16. 16. How To Setup Social Networking: • Register, It’s FREE • Create a Perfect Profile (write in first person) • Personal Branding – Be Original & Useful • Think of it like personalizing your desk • Build Your Network • Invite Everybody from your contact List • Put your Favorite RECENT picture
  17. 17. How To Start Using it (General): • Engage, Don't Sell • Don’t Be Self Centered • Be Active & Update Frequently • Join Groups • Make a Conscious Effort to Grow The Network • Ask and Answer Questions • Be a person – not a robot • Always Update • Check Frequently • Be Consistent • The goal with connections is quality, not quantity • Be a hub that your connections use to find each other • Set aside 1 to 2 hours a week • Don’t become a Zombie
  18. 18. How To Use LinkedIn: • Use Your Name for The Profile (URL) • Recommend your connections • Ask your connections to recommend you • Post your needs • Reply to others needs • Invite new contacts
  19. 19. How To Use LinkedIn: • Let your connections browse through the list of all other connections • Search the right person by job title, company, location • Build your network out as you meet people • Build your network before you need it • Find on your contacts who may benefit by your services
  20. 20. How To Use Facebook: • Join Groups • Add friends selectively • Edit your news feed preferences • Google to find old/new friends • Limit time on access your Facebook • Facebook Wall (For All) • Wall-To-Wall (Between Two) • Look for events
  21. 21. How To Use Twitter: • Give Something Away – Advice, Info, Coupon Codes • Change the Default Background • Tweet to All • Person-to-Person Twitting • Setup Meetings • Acquire Votes • Turning Off Twitter
  22. 22. Promote Your Business: • Customize Your URL • Add LinkedIn on your Email Signature • Optimize Labels – • Add your website • Your Blog • Your Company Info • Add Company Logo • Give Recommendations whenever possible • Draw Traffic to your website • Build a community through "Groups"
  23. 23. Promote Your Business: • Strategically join groups that fit your target Strategy • Promote Your Events • Introduce yourself to right person of a company you want to do business with • Send Invitations to your clients and prospects • Send Product Specials to your clients and prospects • Create a Questions for others to answers • Announce your new services, awards and new projects.
  24. 24. The Art of Communication: • Observe & Learn • Discover what you can do for someone • Make it easy to get in touch with you • Ask good questions • Unveil your passions • Follow up • Give Favors • Ask for return of favors
  25. 25. Conclusions: • Start with one appropriate Social Network • Get Out There • It’s Like Cocktail Hour • Engage, Don’t Sell • Be Active • Be Original – Be YOU
  26. 26. Thank You www.4BizGroup.com/SocialWeb.pdf Amit Chowdhury (Partner) 4Biz Group, LLC
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