4A's Strategy Festival
October 2013

Theo Forbath
Global VP, Innovation Strategy
theodore.forbath@frogdesign.com
Creative

Strategy

Engineering
Innovation Strategy

Brand Design

Design Research

Experience Design

Product Design

Technology Design

Software Enginee...
We bring
game-changing
innovations to market.
Clients come to us with a
broad range of strategic questions:
Our business strategy
practice ensures that the
products and services we
design are market ready and
meet business objecti...
Whether defining a new product or
extending a service portfolio, we
understand how the full ecosystem
is affected.
six

offerings:
Futurecasting

Market Attractiveness Evaluation

frogFocus

Ecosystem Landscape Evaluations

Conceptual Ar...
Device Manufacturer:
Telco:
DEI:
Global Energy
Provider:
Global System
Manufacturer:
Home Energy
FROM:

A World
of Things
TO:

A World of
Smart,
Connected,
Programmable
Things
This has happened
over the last sixty
years of technology
evolution in
three waves

1st WAVE
Information Graph

2nd WAVE
S...
The
First wave
was typified
by computing
experiences
that were
immobile and
lacked
contextual
awareness
Second wave
35
FOUR FORMS OF
BUSINESS VALUE CREATION
LOWER
RUNNING COSTS

AMPLIFY
THE PRODUCT

Minimize costs
associated with
maintenance...
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival
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Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival

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Theo Forbath's presentation during the Strategy & Innovation session at 4A's Strategy Festival 2013. He is the VP, Innovation Strategy for Frog Design. More info at http://www.4asstrategyfestival.com/

Published in: Design, Business

Transcript of "Theo Forbath - Frog Design - Strategy & Innovation - 4A's Strategy Festival"

  1. 1. 4A's Strategy Festival October 2013 Theo Forbath Global VP, Innovation Strategy theodore.forbath@frogdesign.com
  2. 2. Creative Strategy Engineering
  3. 3. Innovation Strategy Brand Design Design Research Experience Design Product Design Technology Design Software Engineering frog Think™
  4. 4. We bring game-changing innovations to market.
  5. 5. Clients come to us with a broad range of strategic questions:
  6. 6. Our business strategy practice ensures that the products and services we design are market ready and meet business objectives.
  7. 7. Whether defining a new product or extending a service portfolio, we understand how the full ecosystem is affected.
  8. 8. six offerings: Futurecasting Market Attractiveness Evaluation frogFocus Ecosystem Landscape Evaluations Conceptual Architecture Product Realization Management
  9. 9. Device Manufacturer:
  10. 10. Telco:
  11. 11. DEI:
  12. 12. Global Energy Provider:
  13. 13. Global System Manufacturer:
  14. 14. Home Energy
  15. 15. FROM: A World of Things
  16. 16. TO: A World of Smart, Connected, Programmable Things
  17. 17. This has happened over the last sixty years of technology evolution in three waves 1st WAVE Information Graph 2nd WAVE Social Graph 3rd WAVE Physical Graph
  18. 18. The First wave was typified by computing experiences that were immobile and lacked contextual awareness
  19. 19. Second wave
  20. 20. 35
  21. 21. FOUR FORMS OF BUSINESS VALUE CREATION LOWER RUNNING COSTS AMPLIFY THE PRODUCT Minimize costs associated with maintenance, repair and operations, as well as IT support. Generate an information layer that amplifies the value of a product or service SELL THE DATASTREAM Generate an information layer that can be monetized by advertising, direct marketing, data brokering, research reports, etc. CREATE NEW VALUE Better and lower cost sensors and communications have created entirely new forms of value. These are cases where IoT doesn’t just amplify a product, but creates a datastream that is the product.
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