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Qing Wu, Senior Economic Analyst, Google

Qing Wu, Senior Economic Analyst, Google

His presentation at the 4A's Data Summit on October 16 in NYC. Visit http://datasummit.aaaa.org/ for more info.

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    Qing Wu - Qing Wu - Presentation Transcript

    • My Aha Moment of Big Data Qing Wu, Senior Economics Analyst October, 2013
    • In 2007 May we saw traffic dipping more than 5% below our forecast and a code-red was planned. • • • • Which countries: Across Europe, US but not Asia Bugs in the system? Data center problems? Or…
    • Events and Special Dates? CELEBRITY DIED NEW POPE HOLIDAYS RECESSION OSCARS VALENTINE HALLOWEEN WORLDCUP TERRORIST ATTACK IPHONE LAUNCH TSUMAMI HURRICANE OLYMPICS SUPERBOWL WORLDCUP EUROCUP
    • Using Google data, external weather data and statistical models, we were able to verify and quantity weather’s impact and derive great consumer insights.
    • Weather’s impact varies greatly by • • • • • Seasons Workdays vs non-workdays Devices Countries Types of search
    • Benefits for Google • • • • No more unnecessary panic! No more arguments on sales quota. Understand our financial earnings. Educate our advertisers to act preemptively for weather.
    • THANK YOU