#4AsTransformation 2013 - March 10 - MPF - kbs+ - Lori Senecal
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kbs+’s Invention Culture ...
kbs+’s Invention Culture
In the face of rapid change, invention is quickly replacing innovation as the true benchmark of progress for agencies and clients. Being innovative is not enough. Agencies need to be inventors. For clients. And for ourselves. This is where we believe the world is going, so in the spirit of invention, we're practicing it today. The best agency partners will not just be "Doing things that matter", they will be "Making things that matter".
Lori and Ed will talk about building an inventor culture at kbs+ including:
How the agency began it's cultural evolution
How employees and clients are responding
How the strategic and creative work is changing
Lessons learned as kbs+ evolves from innovation to invention
Lori Senecal, Chairman & CEO, kbs+
Ed Brojerdi, President & CCO, kbs+
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