Hector Saracho - Inspire! Winner - 4A's Strategy Festival 2013

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Hector Saracho's presentation "antiplanning" during the Inspire! winners session at 4A's Strategy Festival 2013. Hector works at the agency what if in Spain.

Hector Saracho's presentation "antiplanning" during the Inspire! winners session at 4A's Strategy Festival 2013. Hector works at the agency what if in Spain.

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  • 1. antiplanning @hsaracho #antiplanning 2013 Strategy Festival, Nashville
  • 2. my aim @hsaracho #antiplanning
  • 3. double value @hsaracho #antiplanning
  • 4. creative ammo @hsaracho #antiplanning
  • 5. value projected outwards @hsaracho #antiplanning
  • 6. culture structure process @hsaracho #antiplanning
  • 7. value channeled inwards @hsaracho #antiplanning
  • 8. dark matter matters @hsaracho #antiplanning
  • 9. antifragile mindset @hsaracho #antiplanning
  • 10. antifragile: things that gain from disorder @hsaracho #antiplanning
  • 11. fragile @hsaracho #antiplanning
  • 12. robust @hsaracho #antiplanning
  • 13. applied stress @hsaracho #antiplanning
  • 14. this is antifragile @hsaracho #antiplanning
  • 15. antiplanning @hsaracho #antiplanning
  • 16. CAO @hsaracho #antiplanning
  • 17. antiplanners to help make agencies stronger @hsaracho #antiplanning
  • 18. @hsaracho #antiplanning
  • 19. will happen @hsaracho #antiplanning
  • 20. how? @hsaracho #antiplanning
  • 21. 5 principles for antiplanning @hsaracho #antiplanning
  • 22. 1. antiplanners change the plan @hsaracho #antiplanning
  • 23. 1. antiplanners change the plan 2. antiplanners specialise in nothing at all @hsaracho #antiplanning
  • 24. “A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyse a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly” Robert A. Heinlein @hsaracho #antiplanning
  • 25. 1. antiplanners change the plan 2. antiplanners specialise in nothing at all 3. antiplanners are annoyed and annoying @hsaracho #antiplanning
  • 26. 1. antiplanners change the plan 2. antiplanners specialise in nothing at all 3. antiplanners are annoyed and annoying 4. antiplanners don´t like shortcuts @hsaracho #antiplanning
  • 27. 1. antiplanners change the plan 2. antiplanners specialise in nothing at all 3. antiplanners are annoyed and annoying 4. antiplanners don´t like shortcuts 5. antiplanners act as agency insurance @hsaracho #antiplanning
  • 28. “I think you are a great deal better at advising and promoting your clients than you are at directing yourselves. And I’m not at all sure you give nearly enough thought to the future” Martin Sorrell – Beans and Pearls 1996 @hsaracho #antiplanning
  • 29. who? @hsaracho #antiplanning
  • 30. fragile antifragile @hsaracho #antiplanning
  • 31. S.H.S.F @hsaracho #antiplanning
  • 32. @hsaracho #antiplanning
  • 33. selective randomness and friendly chaos Vs. generalist randomness and enemy chaos @hsaracho #antiplanning
  • 34. not easy @hsaracho #antiplanning
  • 35. place ourselves constantly out of our comfort zone @hsaracho #antiplanning
  • 36. destabilizing @hsaracho #antiplanning
  • 37. thank you mr taleb @hsaracho #antiplanning
  • 38. muchas gracias @hsaracho #antiplanning