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4A’s Transformation 2013 - March 12 - Flurry - Long Ellis
 

4A’s Transformation 2013 - March 12 - Flurry - Long Ellis

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Executive Summary of Original Research Conducted by Flurry, Machinima, and comScore, and Mobilewalla ...

Executive Summary of Original Research Conducted by Flurry, Machinima, and comScore, and Mobilewalla

**Long Ellis, VP Direct Media, Flurry
Cassandra Nuttall, VP, Trade Marketing, Machinima
Dr. Anindya Datta, CEO, Mobilewalla
Moderated by: Bob DeSena, CEO, Engagement Marketing

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  • Advertising dollars have not followed the consumer to mobile. While we estimate 23% of media consumption is mobile, mobile only receives 1% of advertiser budgets.

4A’s Transformation 2013 - March 12 - Flurry - Long Ellis 4A’s Transformation 2013 - March 12 - Flurry - Long Ellis Presentation Transcript