4A's Transformation 2014 - March 18 - Brad Feldman, New York Post
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4A's Transformation 2014 - March 18 - Brad Feldman, New York Post

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Beyond Print: Publishers are Reinventing Their Business Models ...

Beyond Print: Publishers are Reinventing Their Business Models
See how some of the most innovative print transformers in the US are changing the game

Visit http://www.4astransformation.com for more information.

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4A's Transformation 2014 - March 18 - Brad Feldman, New York Post Presentation Transcript

  • 1. THE NEW YORK POST HAS BEEN TELLING STORIES FOR 213 YEARS • WE HAVE DEVELOPED AND HONED OUR OWN UNIQUE VOICE AND EDITORIAL APPROACH • EVERYDAY, WE RELENTESSLY WORK TO UNCOVER AND TELL STORIES YOU CAN’T RESIST. THAT SHAPE YOUR WORLD. THAT MAKE YOU SMILE. THAT CAUSE YOU TO SHARE.
  • 2. AN IN-HOUSE TEAM OF WRITERS, DESIGNERS, STRATEGISTS, AND PRODUCERS DEDICATED TO THE RELENTLESS PURSUIT OF CUSTOM CREATIVE SOLUTIONS AND INNOVATIVE CONTENT CREATION WE HELP BRANDS TELL STORIES THROUGH ORIGINAL IDEAS AND BESPOKE INTEGRATED SOLUTIONS ACROSS ALL PLATFORMS: DIGITAL, PRINT, SOCIAL, MOBILE, VIDEO, EXPERIENTIAL AND MORE, ALL WITH A UNIQUELY POST TOUCH
  • 3. WE KNOW HOW TO GET YOUR ATTENTION IN JUST A FEW WORDS OUR DNA IS IN AGILE NEWS PRODUCTION, WITH A VOICE THAT COMMANDS ATTENTION AND CUTS THROUGH THE CLUTTER
  • 4. TAP INTO THE CREATIVE ENGINE BEHIND THE LEGENDARY VOICE OF THE NEW YORK POST OUR CREATIVE CONTENT STRATEGISTS WILL HELP TURN YOUR BRAND CHANNELS INTO RAPID-FIRE SOURCES FOR WITTY NEWS AND VISUALS OUR REAL-TIME NEWSROOM MODEL LEVERAGES EDITORIAL KNOW-HOW TO COMMENT ON BREAKING NEWS AND EVENTS – AND DELIVER IT IN THE MOST HIGHLY-ENGAGING WAY POSSIBLE
  • 5. ILLUSTRATIVE EXAMPLES (HAIR CARE BRAND HERE)
  • 6. BLOCK-UMENTARIES IS A SERIES OF SHORT VIDEOS THAT SHINES A LIGHT ON SOME OF THE MOST COLORFUL, INFLUENTIAL BLOCKS IN CITIES ACROSS AMERICA. STARTING WITH NEW YORK CITY, THE POST STUDIOS TEAM WILL VISIT THESE BLOCKS AND SHARE THEIR RICH HISTORY WITH USERS. FROM TIN PAN ALLEY TO WALL STREET AND EVERYTHING IN BETWEEN, BLOCK- UMENTARIES WILL SHOW HOW THE STORY BEHIND OUR MOST TREASURED PASTIMES, FROM FOOD, TO MUSIC, BUSINESS TO FILM, CAN BE TOLD IN JUST A FEW BLOCKS. TELLING THE STORIES OF ICONIC AND LEGENDARY BLOCKS AND NEIGHBORHOODS IN CITIES ACROSS AMERICA PRESENTS
  • 7. PRESENT S A SPECIAL MUSIC EVENT & EXPERIENCE FOR ONE MORE NIGHT, THE NEW YORK POST AND PARTNERS WILL RESURRECT NOW DEFUNCT LEGENDARY NYC MUSIC VENUES FEATURING SPECIAL PERFORMANCES OF TODAY’S ARTISTS PAYING TRIBUTE TO THE BANDS AND MUSICIANS THAT DEFINED THEM (I.E. GREEN DAY OR GASLIGHT ANTHEM HONOR THE RAMONES AT CBGB). WE’LL CAPTURE AND SHARE THESE INCREDIBLE ONCE IN A LIFETIME EVENTS THROUGH LIVE AND BEHIND THE SCENES VIDEO SURROUNDED BY AN IMMERSIVE ONLINE EXPERIENCE. THIS WILL BE COUPLED WITH A ROBUST SOCIAL MARKETING CAMPAIGN ALONG WITH ADDITIONAL CONTENT THAT SHARES THE STORIES BEHIND THE VENUE— FROM THE MOST FAMOUS, TO THE UNTOLD MOMENTS AND MORE.