When you start approaching briefs this way, you’ll realize that it’s all about providing value to the customer, using existing channels and creating new ones. Keeping that message consistent.
[RAY]We have to start by rejecting the silo, the creative teams cannot work without the data teams.Omnichannel collaboration is critical to keeping the physical experience in sync with onlineSome of our clients are creating data organizations to help span these silos and avoid redundanciesLow prioritization by CXOs, therefore inadequate resources and investmentAgency services and segmentation used for analysis and creative in siloes, rather than for actioning tailored experiencesHow you are organized to use the technology, not the tech itselfWe’re all doing less “digital marketing.” Instead, we’re simply doing marketing in a digital world. This nuance will dictate your organization’s culture and marketing roadmap for the future.
Bob Lord - Convergence: The Intersection of Media, Creative & Technology - Data Summit
Transforming Business at the Intersection
of Marketing and Technology