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Executive Summary of Original Research Conducted by Rentrak, comScore, and The Intelligence Group
**Bruce Goerlich, Chief Research Officer, Rentrak
Joan FitzGerald, VP, Television and Cross-Media Solutions, comScore, CEO, Mobilewalla
Allison Arling-Giorgi, Sr. Director of Strategic Innovation, The Intelligence Group – a division of CAA
Moderated by: Marc Siegel, Director of Sales, Bloomberg Radio
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