Pixel to Product: 2012 Research Study of the Canadian Digital Media Economy - Overview
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An overview of our 2012 research study of the Canadian digital media economy.

An overview of our 2012 research study of the Canadian digital media economy.

Learn more about our study at http://49pixels.ca/about.

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Pixel to Product: 2012 Research Study of the Canadian Digital Media Economy - Overview Presentation Transcript

  • 1. Measuring the CanadianDigital Media EconomyWho are we, and where are we going?http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 2. Backgroundhttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 3. Background• Follow up to 2011 research study (http://49pixels.ca/2011report/)http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 4. Background• Follow up to 2011 research study (http://49pixels.ca/2011report/)• Previous study funded by Teehan+Laxhttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 5. Background• Follow up to 2011 research study (http://49pixels.ca/2011report/)• Previous study funded by Teehan+Lax• 1000+ digital media practitioners in Canadahttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 6. Background• Follow up to 2011 research study (http://49pixels.ca/2011report/)• Previous study funded by Teehan+Lax• 1000+ digital media practitioners in Canada• 200+ digital media companies (agencies, etc)http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 7. Background• Follow up to 2011 research study (http://49pixels.ca/2011report/)• Previous study funded by Teehan+Lax• 1000+ digital media practitioners in Canada• 200+ digital media companies (agencies, etc)• 120+ data points across two surveyshttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 8. Background• Follow up to 2011 research study (http://49pixels.ca/2011report/)• Previous study funded by Teehan+Lax• 1000+ digital media practitioners in Canada• 200+ digital media companies (agencies, etc)• 120+ data points across two surveys• Majority of responses (56%) via social mediahttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 9. Background• Follow up to 2011 research study (http://49pixels.ca/2011report/)• Previous study funded by Teehan+Lax• 1000+ digital media practitioners in Canada• 200+ digital media companies (agencies, etc)• 120+ data points across two surveys• Majority of responses (56%) via social media• Coverage in the Toronto Star, CBC, National Posthttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 10. What is it, and why is thisimportant?http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 11. What is it, and why is thisimportant?• Research study of the Canadian digital media economyhttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 12. What is it, and why is thisimportant?• Research study of the Canadian digital media economy• Lots of data out there, but at a provincial levelhttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 13. What is it, and why is thisimportant?• Research study of the Canadian digital media economy• Lots of data out there, but at a provincial level• Unified methodology and a unified producthttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 14. What is it, and why is thisimportant?• Research study of the Canadian digital media economy• Lots of data out there, but at a provincial level• Unified methodology and a unified product• The growth of our industry depends on ithttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 15. What are we measuring?http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 16. What are we measuring?• Two-tiered approach to the industry:http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 17. What are we measuring?• Two-tiered approach to the industry: • Providers of digital media serviceshttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 18. What are we measuring?• Two-tiered approach to the industry: • Providers of digital media services • Digital media practitionershttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 19. What are we measuring?• Two-tiered approach to the industry: • Providers of digital media services • Digital media practitioners• Qualitative and quantitative data relating to:http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 20. What are we measuring?• Two-tiered approach to the industry: • Providers of digital media services • Digital media practitioners• Qualitative and quantitative data relating to: • Revenue projections, desired skillshttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 21. What are we measuring?• Two-tiered approach to the industry: • Providers of digital media services • Digital media practitioners• Qualitative and quantitative data relating to: • Revenue projections, desired skills • Salary, job titles, locationhttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 22. How will we measure it?http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 23. How will we measure it?• Series of web-based surveyshttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 24. How will we measure it?• Series of web-based surveys• Surveys will be run concurrentlyhttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 25. How will we measure it?• Series of web-based surveys• Surveys will be run concurrently• Target launch date: September 2012http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 26. What’s the finished product?http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 27. What’s the finished product?• Report on the Canadian Digital Media Economyhttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 28. What’s the finished product?• Report on the Canadian Digital Media Economy• Target completion date: May 2013http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 29. What’s the finished product?• Report on the Canadian Digital Media Economy• Target completion date: May 2013• Raw datasetshttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 30. What’s the finished product?• Report on the Canadian Digital Media Economy• Target completion date: May 2013• Raw datasets• We’re looking for: • 5,000 responses from industry practitioners • 1,000 responses from agency ownershttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 31. We want to work with you.http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 32. We want to work with you.• Agency partners and ownershttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 33. We want to work with you.• Agency partners and owners• Digital media practitionershttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 34. We want to work with you.• Agency partners and owners• Digital media practitioners• Industry stakeholders (advocacy organizations, etc)http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 35. We want to work with you.• Agency partners and owners• Digital media practitioners• Industry stakeholders (advocacy organizations, etc)• Government agencies (municipal, provincial, federal)http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 36. We want to work with you.• Agency partners and owners• Digital media practitioners• Industry stakeholders (advocacy organizations, etc)• Government agencies (municipal, provincial, federal)• Creative talent recruitershttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 37. We want to work with you.• Agency partners and owners• Digital media practitioners• Industry stakeholders (advocacy organizations, etc)• Government agencies (municipal, provincial, federal)• Creative talent recruiters• Industry enthusiasts & event organizershttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 38. Join our Working Group.Interested in helping out? Tell us a bit about who you areand how you’d like to contribute to our study:http://49px.ca/2012-reporthttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 39. Want to learn more? 49pixels.ca twitter.com/49pixels facebook.com/49pixelshttp://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels