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Mesh Marketing 2010 Slide Deck

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Pixel to Product is a research study of the Canadian digital media ecosystem, whose purpose is to create a classification for the digital media industry, as well as understand the size and scope of …

Pixel to Product is a research study of the Canadian digital media ecosystem, whose purpose is to create a classification for the digital media industry, as well as understand the size and scope of the industry and its labour force. For more information about the Pixel to Product research study, please visit http://49pixels.ca, follow us on Twitter at http://twitter.com/49pixels, or join our Facebook Fan Page at http://facebook.com/49pixels.

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Transcript

  • 1. Pixel to Product: A report on the Canadian Digital Media Economy http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 2. Creating a taxonomy http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 3. Creating a taxonomy http://49px.ca/aRpIkl http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 4. Creating a taxonomy http://49px.ca/aRpIkl http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 5. Creating a taxonomy http://49px.ca/aRpIkl • Current StatsCan classification system inaccurate http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 6. Creating a taxonomy http://49px.ca/aRpIkl • Current StatsCan classification system inaccurate • Software developers and graphic designers http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 7. Creating a taxonomy http://49px.ca/aRpIkl • Current StatsCan classification system inaccurate • Software developers and graphic designers • We decided to build our own http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 8. Creating a taxonomy http://49px.ca/aRpIkl • Current StatsCan classification system inaccurate • Software developers and graphic designers • We decided to build our own • A lessened reliance on government http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 9. Canada’s first digital media census http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 10. Canada’s first digital media census http://49px.ca/topdown-en http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 11. Canada’s first digital media census http://49px.ca/topdown-en http://49px.ca/topdown-fr http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 12. Canada’s first digital media census http://49px.ca/topdown-en http://49px.ca/topdown-fr http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 13. Canada’s first digital media census http://49px.ca/topdown-en http://49px.ca/topdown-fr • 10 minutes to complete http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 14. Canada’s first digital media census http://49px.ca/topdown-en http://49px.ca/topdown-fr • 10 minutes to complete • Completely anonymous and secure http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 15. Canada’s first digital media census http://49px.ca/topdown-en http://49px.ca/topdown-fr • 10 minutes to complete • Completely anonymous and secure • Win a Rightsleeve Swag Prize Pack http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 16. A mobile touchpoint http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 17. A mobile touchpoint Text “49PXLS” (497957) to 123411 to receive project updates & important news delivered to your mobile device. http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 18. I need your help in spreading the word. http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 19. I need your help in spreading the word. http://49px.ca/actionabletasks http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 20. I need your help in spreading the word. http://49px.ca/actionabletasks • Message Amplification http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 21. I need your help in spreading the word. http://49px.ca/actionabletasks • Message Amplification • Web/Mobile App Developers http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 22. I need your help in spreading the word. http://49px.ca/actionabletasks • Message Amplification • Web/Mobile App Developers • Data Mapping http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 23. I need your help in spreading the word. http://49px.ca/actionabletasks • Message Amplification • Web/Mobile App Developers • Data Mapping • Data Visualizations http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels
  • 24. Want to learn more? Get in touch: justin@49pixels.ca @49pixels 647.236.1925 http://49pixels.ca/ | http://twitter.com/49pixels | http://facebook.com/49pixels