47Line PriorityEngine
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    47Line PriorityEngine 47Line PriorityEngine Presentation Transcript

    • PriorityEngine f(Our Cloud Expertise) = (Your Business Success)n
    • 47Line – Team Overview Team Behind 47Line – Team working in the cloud computing domain for the last 5 years – Has built a successful cloud consulting business (one of the top 15 AWS partners globally) in the past – Nasscom IT Innovator & EMERGE Leader Awards in previous venture – 300+ combined months of in-depth cloud experience – Proven thought leadership in cloud-based architecture and design – Close relationship with AWS senior management with early access to products f(Our Cloud Expertise) = (Your Business Success)n
    • PriorityEngine - Overview - Safeguards backend system from excess load and holds all additional load in scalable infrastructure - Continuously Throttles traffic based on the capacity of your backend system - Ensures that all user requests are processed in an orderly fashion - Protection against website crashes / poor user experience during excessive load - Allows prioritization of high-value users and transactions - Prevents revenue losses (e.g. from site / cart abandonment) f(Our Cloud Expertise) = (Your Business Success)n
    • During A Campaign Content Distribution Network Page Cache Servers VPN Web Servers Checkout Service Product Catalog Cache Search Engine VPN Payment Gateway E-commerce Application Product Catalog & Persistent Session DB Customers & Orders Database f(Our Cloud Expertise) = (Your Business Success)n Email & Notifications Order Pipeline Services
    • When people rush in… Content Distribution Network Page Cache Servers Order Processing System starts getting stressed VPN Web Servers Checkout Service Product Catalog Cache Search Engine VPN Payment Gateway E-commerce Application Product Catalog & Persistent Session DB Customers & Orders Database f(Our Cloud Expertise) = (Your Business Success)n Email & Notifications Order Pipeline Services
    • …and finally Content Distribution Network Page Cache Servers Order Processing System becomes unavailable VPN Web Servers Checkout Service Product Catalog Cache Search Engine VPN Payment Gateway E-commerce Application Product Catalog & Persistent Session DB Customers & Orders Database f(Our Cloud Expertise) = (Your Business Success)n Email & Notifications Order Pipeline Services
    • Excessive load on the Backend System Leads to – – – – – Outages / Reduced Availability Poor customer experience Customer drop-offs and unsold inventory Adverse publicity Diminished campaign impact f(Our Cloud Expertise) = (Your Business Success)n
    • Recent Examples… f(Our Cloud Expertise) = (Your Business Success)n
    • Enter PriorityEngine Cloud based user traffic streamlining solution f(Our Cloud Expertise) = (Your Business Success)n
    • Highlights • Scalable system built ground up for modern apps and runs on AWS • Adaptive Streamlining based on real-time utilization / performance signals • Priority Queuing based on user classification • Integrate Once and turn on / off as required • Multiple integration models • Intuitive Dashboard for real-time monitoring and management of user traffic • Ongoing and post-campaign analytics for site and application optimization f(Our Cloud Expertise) = (Your Business Success)n
    • PriorityEngine – Integration Models • URL Redirection • JavaScript f(Our Cloud Expertise) = (Your Business Success)n
    • PriorityEngine – Integration Models • URL Redirection • Fully customizable Waiting Lounge / Interstitial Page • Automated queue management • JavaScript • Real time status updates to end users • Form data management and submission to destination f(Our Cloud Expertise) = (Your Business Success)n
    • PriorityEngine – Integration Models • URL Redirection • JavaScript • Queue and Workflow Management API • Full control or full automation as desired • Status updates available as data or posted to identified section on page • Integrate once and queue only when needed Pass-through service when queuing is not needed f(Our Cloud Expertise) = (Your Business Success)n
    • Value Proposition Drop-in solution to throttle heavy or unpredictable load. Multiple integration options including via simple JavaScript Safeguards core backend infrastructure Helps turn an adverse situation into a positive customer experience f(Our Cloud Expertise) = (Your Business Success)n Ensures 100% successful transactions and sale of planned inventory
    • PriorityEngine - Illustrative outcomes • Reduction in average time to purchase / checkout • Significant reduction in median wait times • Improved conversions via transaction / user prioritization • Improved campaign flexibility - designated traffic capacity for targeted campaigns • Efficient infrastructure usage – no underutilization from site problems f(Our Cloud Expertise) = (Your Business Success)n
    • www.47Line.com Paddy Raghavan Co-Founder paddy@47Line.com +91-9886288707 f(Our Cloud Expertise) = (Your Business Success)n