What Can You Measure? Traffic sources: direct, referral, search, campaigns Page visits Downloads Mobile visits Top referrers Conversion rates and goal tracking Geo-tracking Adwords comparison (we’ll get into this a little later)
Google Analytics is FREEGoogle Analytics Premium costs $ (451 Marketing will be hosting a Google Analytics webinar in August – stay tuned!).
www.google.com/AdWordsCreate ads and choose keywords which are related to your business.
Pay only for resultsWith AdWords youre charged only if someoneclicks on your ad and lands on your website, notwhen your ad is displayed. In other words, youonly pay when your advertising works.Start with any budgetHow much you invest is up to you – there are nominimum budget requirements and no minimumterms.
FYI: Standard Ad Pricing LingoCPM Cost Per Thousand ImpressionsCPC Cost Per ClickCPL Cost Per LeadCPA Cost Per Acquisition
www.google.com/insights/search/Computes how many searches have been done for the terms youve entered relative to the total number of searches done on Google over time
www.google.com/insights/search/• Compare SEO keyphrase popularity• Filter results by Web, News, Image or Product searches• Filter results by region, timeline, category• View impactful content for those keyphrases• View related searches• View “rising searches”
www.wordtracker.com Save time - get thousands of keywords instantlyAttract more website traffic - create Google-friendly content
www.wordtracker.comFind long tail keywords that are relevant, steal your competitorskeywords which helps you piggyback on their success, and it can helpyou organize all of your work without tons of spreadsheets.See whos linking to your web pages as well as your competitorspages. Target a specific sector and build/manage as manycampaigns as you want.Increase your productivity. Find your targeted keyword niches. Planyour PPC and organic campaigns. See Googles estimates ofseasonal trends in popularity. Report and monitor your results. Youcan also discover your sites market share of target keywords.
www.wordtracker.com7 day free trial on their premium products but it does cost to use the program. However WordTracker does offer some free tools including keyword research tool, Gtrends and more.
http://hootsuite.comFully-customizable dashboard of Twitter content. Sync Twitter/Facebook accounts
http://hootsuite.com• Schedule tweets• Allows for integration of internet apps such as YouTube (advantage over TweetDeck)• Organize lists, trends, interactions, and tweets• Pro version allows for integration of Google Analytics and Facebook Insights.
www.tweetdeck.comAn online app by Twitter to help you organize and schedule tweets.
www.tweetdeck.com• Very similar to Hootsuite, minus analytics dashboard• Sync Twitter with account• Organize lists, trends, interactions, and tweets• Fully-customizable dashboard of Twitter content.• Pro version enable integration of Google Analytics and Facebook Insights Free or $5.99/mo. for Pro