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Taking Control of Content: Why Corporate Communications Should Control Branded Content
 

Taking Control of Content: Why Corporate Communications Should Control Branded Content

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2014 is the year of content. It's estimated that companies will spend $135 billion on content marketing this year alone. As a communications executive, you know the value of having control over your ...

2014 is the year of content. It's estimated that companies will spend $135 billion on content marketing this year alone. As a communications executive, you know the value of having control over your brand's message. With so many platforms and formats in today's content-heavy landscape, it's important for corporate communications to have ownership over branded content to ensure a united and consistent brand story.

451 Marketing Founding Partner AJ Gerritson explains:
• The importance of content marketing
• Why corporate communications should control content
• How to manage and scale content marketing programs

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