Taking Control of Content: Why Corporate Communications Should Control Branded Content
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Taking Control of Content: Why Corporate Communications Should Control Branded Content

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2014 is the year of content. It's estimated that companies will spend $135 billion on content marketing this year alone. As a communications executive, you know the value of having control over your ...

2014 is the year of content. It's estimated that companies will spend $135 billion on content marketing this year alone. As a communications executive, you know the value of having control over your brand's message. With so many platforms and formats in today's content-heavy landscape, it's important for corporate communications to have ownership over branded content to ensure a united and consistent brand story.

451 Marketing Founding Partner AJ Gerritson explains:
• The importance of content marketing
• Why corporate communications should control content
• How to manage and scale content marketing programs

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Taking Control of Content: Why Corporate Communications Should Control Branded Content Presentation Transcript

  • 1. 617-259-1605 AJ@451marketing.com www.linkedin.com/in/ajgerritson @AJGerritson www.451Marketing.com
  • 2. media relations blogger relations key messages PAID OWNED website blog content EARNED SHARED advertising banner ads Google ads social media word of mouth referrals
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  • 4. (Custom Content Council)
  • 5. Hanley Wood
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  • 23. 1 • Content marketing coordinator • Team contributor Team contributor •
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  • 42. 617-259-1605 AJ@451marketing.com www.linkedin.com/in/ajgerritson @AJGerritson www.451Marketing.com