Taking Control of Content: Why Corporate Communications Should Control Branded Content

  • 218 views
Uploaded on

2014 is the year of content. It's estimated that companies will spend $135 billion on content marketing this year alone. As a communications executive, you know the value of having control over your …

2014 is the year of content. It's estimated that companies will spend $135 billion on content marketing this year alone. As a communications executive, you know the value of having control over your brand's message. With so many platforms and formats in today's content-heavy landscape, it's important for corporate communications to have ownership over branded content to ensure a united and consistent brand story.

451 Marketing Founding Partner AJ Gerritson explains:
• The importance of content marketing
• Why corporate communications should control content
• How to manage and scale content marketing programs

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
218
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
20
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript