Your SlideShare is downloading. ×
Search Powerpoint 3/2/11
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Search Powerpoint 3/2/11

998
views

Published on

Published in: Business, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
998
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Cite: http://en.wikipedia.org/wiki/Search_engine_marketing Background on search marketing Background http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html Paid vs. organic search http://www.mortonmarketing.com/template.
  • Source: http://www.ereleases.com/prfuel/statistics-seo-press-releases/ Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122670 Source: http://www.conductor.com/resource-center/seo-articles/importance-page-one-visibility Source: Jupiter Research, 2008. 2 comScore, 2009 (from ppt may 4 webinar) Outline information: Increase in spending SEM spending projected to increase approximately 15% in 2010 http://www.efrontier.com/aboutus/press/press-releases/Search-Marketing-Sector-Rebounds
  • Source for social media definition: http://sbinfocanada.about.com/od/socialmedia/g/socialmedia.htm (Ron Jones)
  • Source: http://www.soravjain.com/2010/01/51-fascinating-social-media-facts.html Source for Fortune 100: http://www.techiemania.com/social-media-in-business-an-infographic-of-fortune-100-statistics.html Outline information: Statistics about Social Media U.S. advertisers are projected to spend 1.295B on social media in 2010 http://www.iab.net/insights_research/947883/1675/1122511 Time spent on social media sites U.S. users’ time spent on social media sites has increase 210% in past year http://blog.nielsen.com/nielsenwire/global/led-by-facebook-twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/ Interesting Statistics http://aiim.typepad.com/aiim_blog/2009/08/37-really-cool-statistics-about-social-media.html 2010 Marketing Budget growth by industry http://www.emarketer.com/Article.aspx?R=1007430
  • Social Media Goals? Top 6 goals for social media campaigns http://www.marketerinsight.com/online-marketing/5-social-media-marketing-goals/
  • Social influences search – its confirmed
  • Google instant graph source: http://www.google.com/instant/
  • http://googleblog.blogspot.com/2010/01/search-is-getting-more-social.html
  • Introduction on search marketing and social media, and the advantages of integration, changing landscape, etc. Two case studies http://mashable.com/2008/07/23/corporate-social-media/
  • Source: 451 Powerpoint Presentation
  • Transcript

    • 1. Search Marketing: How and Why to Integrate with Social Media
    • 2.
      • Form of Internet marketing used to promote websites by increasing visibility
      • Tools include:
        • SEO (search engine optimization)
        • Paid advertising
      What is Search Marketing?
    • 3. Importance of SEO
    • 4.  
    • 5.  
    • 6. What is social media?
      • Examples :
      • - content communities
      • - social networking sites
      • - blogs, wikis
      • - internet forums, portals
      • - collaborative projects
      • - social bookmarking
      A form of online media where people are talking, participating, sharing, networking and bookmarking online.
    • 7. Importance of Social Media 512,080,060 users 10 million “fans” sign up to commercial “brand pages” every day Facebook accounts for 25% of all web traffic
      • 5 billionth picture uploaded September 20 th , 2010
      • >3,000 images uploaded to Flickr per minute
    • 8.  
    • 9.  
    • 10.  
    • 11.  
    • 12.  
    • 13. SERP = Search Engine Results Page
      • List of websites in response
      • to search query
      • Sponsored listings
      • Images
      • Maps
      • Definitions
      • News
      • Videos
    • 14.  
    • 15.  
    • 16. Changing Landscape of SERP Pages 3. G o o g l e Personalized Search 2. G o o g l e Suggest
      • Sign in to Google
      • Search results most relevant to you
      • Follow interesting trends based on web activity
      • Autocomplete, helps user frame search query
      • Collection of phrases and words based
      • on what others have typed into Google
      • Predicts queries most users would
      • want to see
      1. G o o g l e Instant
      • Shows actual search results in real time
      • Arrive at the right content faster
      • Localized , instant feedback = better search,
      • easier to navigate
    • 17. Changing Landscape: Social Search Social Search  Search becomes more personal to the user  Integrates content from friends & online contacts to query  “ Social” added to Google Images (see friends’ pictures)  “ Results from your social circle”
    • 18.  
    • 19.  
    • 20.  
    • 21. SEO/PR = Public Relations + Search Engine Optimization - Innovative - Combines generating more sales leads, and publicity by crafting/optimizing press releases and e-zine newsletters What Is SEO/PR?
      • Benefits :
        • Increase website ranking
        • Increase referrals from search engines
        • Position as the subject matter expert
        • Catch attention of journalists using Google and Yahoo as news source
        • Increase qualified prospects/clients
    • 22.  
    • 23.  
    • 24.
      • Building Gentle Giant’s Search Marketing Strategy:
      • Develop/refine keyword strategy
      • Analyze website
      • Create SEO Strategy Document for website
      • Implement site structure; content modifications
      • Refine/implement keyword PPC strategy
      • Allow for Google to crawl website
      • Measure/document rankings
      • Begin external link building strategy
      • Measure/report results
      • Perform ongoing adjustments
      • SEO/PR
    • 25.
      • Site traffic significantly increased from 8,969 visitors/month to
      • 14,912 three months after campaign launch
      • Organic search traffic nearly doubled three months after
      • optimization ( 4,609 to 9,769 visits )
      • Search engine keyword rankings continue to climb; local and broad
      • keywords ranked on first page of Google and Bing
      • Significant increase from 791 “Request for an Estimate” to 2,497
      • requests four months later!
      Gentle Giant: Results
    • 26. Who Is 451 Marketing? Founded in February, 2004 Headquartered in Boston with an office in Chicago A collaboration of 20 industry veterans committed to being best-of-breed public relations, search marketing, and social media specialists Recently named eMarketer 2009 for the Americas by TRAVELCLICK Google Adwords certified
    • 27. We work with and build great brands:
    • 28.
      • Core Strengths
      • Search Engine Optimization (SEO)
      • SEO Leveraged Public Relations
      • Pay-Per-Click Advertising
      • Social Media Marketing
      • Social Media Strategy Development
      • Web 2.0 Design and Implementation
      • PR 2.0 (PR through Social Media)
      • Public Relations
    • 29. Our Team Members Have represented brands like New Balance, Bank of America, Dunkin’ Donuts, Ralph Lauren - RLX, DestinationWeddings.com, Boston Celtics, RE/MAX, Allstate, SVEDKA, Gentle Giant, Rubbermaid, the Home Entertainment Show, and the Boston Red Sox .
    • 30. AJ Gerritson, Founding Partner 451 Marketing 100 North Washington Street Boston, MA 02114 617-259-1605 x 204 www.451marketing.com www.451heat.com www.Linkedin.com/in/ajgerritson @ajgerritson