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Search Powerpoint 3/2/11
 

Search Powerpoint 3/2/11

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  • Cite: http://en.wikipedia.org/wiki/Search_engine_marketing Background on search marketing Background http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html Paid vs. organic search http://www.mortonmarketing.com/template.
  • Source: http://www.ereleases.com/prfuel/statistics-seo-press-releases/ Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122670 Source: http://www.conductor.com/resource-center/seo-articles/importance-page-one-visibility Source: Jupiter Research, 2008. 2 comScore, 2009 (from ppt may 4 webinar) Outline information: Increase in spending SEM spending projected to increase approximately 15% in 2010 http://www.efrontier.com/aboutus/press/press-releases/Search-Marketing-Sector-Rebounds
  • Source for social media definition: http://sbinfocanada.about.com/od/socialmedia/g/socialmedia.htm (Ron Jones)
  • Source: http://www.soravjain.com/2010/01/51-fascinating-social-media-facts.html Source for Fortune 100: http://www.techiemania.com/social-media-in-business-an-infographic-of-fortune-100-statistics.html Outline information: Statistics about Social Media U.S. advertisers are projected to spend 1.295B on social media in 2010 http://www.iab.net/insights_research/947883/1675/1122511 Time spent on social media sites U.S. users’ time spent on social media sites has increase 210% in past year http://blog.nielsen.com/nielsenwire/global/led-by-facebook-twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/ Interesting Statistics http://aiim.typepad.com/aiim_blog/2009/08/37-really-cool-statistics-about-social-media.html 2010 Marketing Budget growth by industry http://www.emarketer.com/Article.aspx?R=1007430
  • Social Media Goals? Top 6 goals for social media campaigns http://www.marketerinsight.com/online-marketing/5-social-media-marketing-goals/
  • Social influences search – its confirmed
  • Google instant graph source: http://www.google.com/instant/
  • http://googleblog.blogspot.com/2010/01/search-is-getting-more-social.html
  • Introduction on search marketing and social media, and the advantages of integration, changing landscape, etc. Two case studies http://mashable.com/2008/07/23/corporate-social-media/
  • Source: 451 Powerpoint Presentation