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451 Workshop: Content Marketing - Planning for 2014
 

451 Workshop: Content Marketing - Planning for 2014

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$118.4 billion will be spent on content marketing, video marketing, and social media in 2013. ...

$118.4 billion will be spent on content marketing, video marketing, and social media in 2013.

Do you have a plan for content marketing in the new year?

Francis Skipper, EVP of Digital Marketing at 451 Marketing, guides you through the steps to crafting a comprehensive content marketing plan for 2014.

Walk away from this 451 Marketing workshop with insights on:
- Defining Goals: from brand awareness to lead generation
- Trends in Content: what types of content are most popular?
- Social Platforms: the top channels to focus on in 2014
- Analytics: How to measure the impact of your content marketing efforts

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