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Integrating SEO and PPC Workshop 10-16-2012
 

Integrating SEO and PPC Workshop 10-16-2012

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  • Research what keywords are triggering the article or willProduct offeringsCompany names (former & current)ExecutivesModifers (including “sucks” “scam” “rip off”, etc)
  • Over 2 million searches on 10 keywords related to “lower electric bill”
  • Over 2 million searches on 10 keywords related to “lower electric bill”
  • We can control the P and OToday we’re going to talk about how to increase the EBy engaging your users through search
  • We ran a test to see what the best position was to be in to drive click through and found that, for non-branded keywords it was best to be next to the organic results. So, if the keyword was in position 3, the PPC ad did best in position 5, in position 2, it was best to be in position 4, etc.
  • A neilson survey show that when PPC and SEO are run together there is a 32% increase in the click rates.