GA's approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Through the use of GA analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Include the Analytics tracking ID and code in your website or mobile app to collect and send usage data to your Analytics account. You can track multiple properties in the same account, but every property must be set up individually. Follow a different process to set up web tracking and toset up mobile app tracking.
Adwords IntegrationIntegrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.
Intro to 451 Marketing
Transcript of "Google Analytics 101 - Francis Skipper"
Google Analytics 101
#451Webinar Francis Skipper VP of Digital Marketing 617-259-1605 email@example.com linkedin.com/in/francisskipper @fskip www.451Marketing.com
81.5% 4.1% 5.4%Launched in 2005 Market Share Used by 55.8% of All Sites
Free* service offered by Google that generates detailed statistics about the visitors to a website
Free:• Up to 50 Profiles• Less than 5MM page views
Integrated Communications CampaignsThe experienced team at 451 Marketingspecializes in integrating publicrelations, social media, and searchmarketing tactics into dynamiccommunications campaigns.We work with brands to buildawareness, engage customers, and drivebusiness using custom, integratedcommunications campaigns.
– Founded in 2004– 30 Communications Professionals Based in Boston– Partners Nicholas Lowe, AJ Gerritson, and Tom Lee– Named a 2011 & 2012
Francis SkipperVP of Digital Marketing 617-259-1605 firstname.lastname@example.org linkedin.com/in/francisskipper @fskip www.451Marketing.com