When you’re planning marketing communications, it is increasingly important to optimize every outlet that might populate or affect your company’s search results or “digital shelf space.” As social signals become more and more prevalent in determining organic search results and rankings, it’s essential for companies you to create a dynamic keyword strategy for social media campaigns.
In this 451 Marketing webinar, our Executive Vice President of Digital Marketing Francis Skipper outlines:
- The increasing impact of social media on search engine results
- How to define the top keywords for your social media campaigns
- How to craft and execute your brand’s strategy to enhance posts’ rankings in search engines