• This: Break out the biscuits and celebrate! The Dog Days Sale is here Character/Persona – what pet products are you stocking up on?Casual, Playful, Inspiring • Not This: Don’t miss the Dog Days Sale, unless, of course, you don’t love your dog • This: We love our dogs –which is why we love the Dog Days Sale. Get Tone Everything you need for your best friend today!Personal, Honest, Humble • Not This: We have the best sale in the world! Buy now or miss out. • This: Our Buy One, Get One sale is the cat’s meow! Stock up now on Language our favorite kitty treats, toys, and essentials. Simple, Fun, Savvy • Not This: We have lots of fab stuff for you and your kitten. Be ITK on our BOGO sale. • This: Our Breed of the Week is Wire Terriers. Bring yours in & we’ll Purpose take a pic for our wall of fame. What’s your favorite breed?Engage, Delight, Entertain • Not This: We think Wire terriers are the best. Send us a pic. Social Media Explorer, 2011
Integrated Communications CampaignsThe experienced team at 451 Marketingspecializes in integrating public relations,social media, and search marketing tacticsinto dynamic communications campaigns.We work with brands to build awareness,engage customers, and drive businessusing custom, integrated communicationscampaigns.
– Founded in 2004– 30 Communications Professionals Based in Boston– Partners Nicholas Lowe, AJ Gerritson, and Tom Lee– Named a 2011 & 2012
AJ GerritsonFounding Partner 617.986.0224 firstname.lastname@example.org linkedin.com/in/ajgerritson @ajgerritsonwww.451Marketing.com