451 Marketing Capturing Customers - 2014 Webinar

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Capturing Customers: Compelling Content for Every Stage of the Sales Cycle …

Capturing Customers: Compelling Content for Every Stage of the Sales Cycle

You've taken the first step – you’re creating and sharing branded content with your audience. Now, how can you ensure that you’re reaching and engaging with your audience across the sales and adoption cycle? The types of content used to generate leads aren't necessarily the same that you should use to enhance brand evangelism.

Join EVP of Digital Marketing, Francis Skipper, for this free webinar and learn:
-The different types of content and goals each achieve
-Which types of content to use at each stage of the sales and adoption cycle
-How to build trust using branded content

More in: Business
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Transcript

  • 1. • • • • Define Audience Messaging Goals Content Across the Lifecycle Share, Promote, Engage
  • 2. 25 – 44 YEAR OLDS SINGLE, UNMARRIED SOME COLLEGE OR HIGHER EXAMPLE OF TARGET AUDIENCE PROFILE TECH EARLY ADOPTER URBAN, NORTHEAST SOCIAL MEDIA AUTHORITY
  • 3. 25 – 44 YEAR OLDS TECH EARLY ADOPTER SOME COLLEGE OR HIGHER
  • 4. This is the time to introduce new audiences to your brand and gain credibility
  • 5. • • • FREE Educational Collateral Call to action about educational collateral • • • • • •
  • 6. • •
  • 7. • • YOUR BRAND • • • • • • • •
  • 8. • • • • • • Knowledge base/FAQs Tutorials and How-Tos Usage Ideas New Feature/Product Upgrade • Emails
  • 9. • • • • • • •
  • 10. ONLY MASS MESSAGING SEGMENTED CONTENT
  • 11. REPEATING SAME MESSAGES PRESENT IN VARIED CONTEXT
  • 12. MISREPRESENTS FOR CLICKS PRESENTS HONEST DEPICTION
  • 13. INCONSISTENT OR NONEXISTANT GENUINE CONVERSATION/REWARD ENGAGEMENT
  • 14. • Know your audience and their needs • Find overlap between needs and goals where you can provide value • Consider all stages of the sales cycle • Take advantage of PR, social, and search to share your content