•
•
•
•

Define Audience
Messaging Goals
Content Across the Lifecycle
Share, Promote, Engage
25 – 44
YEAR OLDS

SINGLE,
UNMARRIED

SOME
COLLEGE
OR HIGHER

EXAMPLE
OF TARGET
AUDIENCE
PROFILE

TECH
EARLY
ADOPTER

URBA...
25 – 44
YEAR OLDS

TECH
EARLY
ADOPTER
SOME
COLLEGE
OR HIGHER
This is the time to introduce new
audiences to your brand and
gain credibility
•
•
•

FREE Educational
Collateral

Call to action about
educational collateral

•
•
•
•
•
•
•
•
•
•
YOUR BRAND

•
•
•
•
•
•
•
•
•
•

•
•
•
•

Knowledge base/FAQs
Tutorials and How-Tos
Usage Ideas
New Feature/Product
Upgrade
• Emails
•
•
•

•
•
•
•
ONLY MASS MESSAGING

SEGMENTED CONTENT
REPEATING SAME MESSAGES

PRESENT IN VARIED CONTEXT
MISREPRESENTS FOR CLICKS

PRESENTS HONEST DEPICTION
INCONSISTENT OR NONEXISTANT

GENUINE CONVERSATION/REWARD
ENGAGEMENT
• Know your audience and their
needs
• Find overlap between needs and
goals where you can provide value
• Consider all sta...
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
451 Marketing Capturing Customers - 2014 Webinar
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451 Marketing Capturing Customers - 2014 Webinar

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Capturing Customers: Compelling Content for Every Stage of the Sales Cycle

You've taken the first step – you’re creating and sharing branded content with your audience. Now, how can you ensure that you’re reaching and engaging with your audience across the sales and adoption cycle? The types of content used to generate leads aren't necessarily the same that you should use to enhance brand evangelism.

Join EVP of Digital Marketing, Francis Skipper, for this free webinar and learn:
-The different types of content and goals each achieve
-Which types of content to use at each stage of the sales and adoption cycle
-How to build trust using branded content

Published in: Business
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451 Marketing Capturing Customers - 2014 Webinar

  1. 1. • • • • Define Audience Messaging Goals Content Across the Lifecycle Share, Promote, Engage
  2. 2. 25 – 44 YEAR OLDS SINGLE, UNMARRIED SOME COLLEGE OR HIGHER EXAMPLE OF TARGET AUDIENCE PROFILE TECH EARLY ADOPTER URBAN, NORTHEAST SOCIAL MEDIA AUTHORITY
  3. 3. 25 – 44 YEAR OLDS TECH EARLY ADOPTER SOME COLLEGE OR HIGHER
  4. 4. This is the time to introduce new audiences to your brand and gain credibility
  5. 5. • • • FREE Educational Collateral Call to action about educational collateral • • • • • •
  6. 6. • •
  7. 7. • • YOUR BRAND • • • • • • • •
  8. 8. • • • • • • Knowledge base/FAQs Tutorials and How-Tos Usage Ideas New Feature/Product Upgrade • Emails
  9. 9. • • • • • • •
  10. 10. ONLY MASS MESSAGING SEGMENTED CONTENT
  11. 11. REPEATING SAME MESSAGES PRESENT IN VARIED CONTEXT
  12. 12. MISREPRESENTS FOR CLICKS PRESENTS HONEST DEPICTION
  13. 13. INCONSISTENT OR NONEXISTANT GENUINE CONVERSATION/REWARD ENGAGEMENT
  14. 14. • Know your audience and their needs • Find overlap between needs and goals where you can provide value • Consider all stages of the sales cycle • Take advantage of PR, social, and search to share your content
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