Listing presentation pdf

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Listing presentation pdf

  1. 1. VISION Based MarketingCENTURY 21 Executives Realty Ltd.Phone: 250-309-7357Fax: 250-549-2106 Greg BartelukGreg.Barteluk@century21.ca Realtor ®
  2. 2. The Days of Hiring a Realtor are OverIn today’s competitive market you need moreto sell your home. You must hire a strategic, well thought out, Real Estate Marketing System. This is what I offer...
  3. 3. A Look at the Current Market . . . Latest Newsletter; Latest Stats Blog Article; Where are Buyers coming from; Absorption rates; and Average and median prices.
  4. 4. My Marketing Team Gabriella Sladkova is your professional photographer and customer service coordinator. Her job is to take professional, high- quality pictures of your home, design a professional brochure, and follow through on my listing checklist.Erol Bortecene is your Social Media and Search Engine Optimizationexpert. His job is to make sure that your listing is posted on YouTube ,Castanet, Facebook, Craigslist, and Kijiji and on Century21.ca, Canada’smost visited Real Estate Company website.
  5. 5. The Century 21 System 150,000 121,000 125,000 97,000 103,000 78,000 100,000 75,000 14,000 50,000 Royal Lepage 25,000 Keller Williams Remax Coldwell Banker 0 Century 21121,000 salespeople and over 8000 officesin more than 44 countries
  6. 6. Sale Price = Exposure Imagine your home at an auction. Would you not get more money for your home ifthere were more people at the auction?
  7. 7. Traditional Marketing is on its way outThe use of traditional marketing has changed. Newspaper’s, television, radio, magazine’s and telemarketing are no longer the best place to market a home. You need to advertise where the consumer is looking.
  8. 8. The Internet is the medium of choice… “Use of the Internet to search for a home has risen dramatically over time,increasing from only 2 % of buyers in 1995, 77 % in 2005 and 87% in 2007.” NAR (National Association of Realtors) The percentage of buyers who find their Real Estate online is over 93% in 2011. For this reason the bulk of our marketing will be online. We have found that marketing Real Estate competitively on the Internet no longer consists of just a web page or even the best web page. We now must develop an entire “Internet strategy” that will blanket the net.
  9. 9. First we do what everyone else does…1. Matrix MLS system: This gives all the Okanagan realtors access to your home.2. Install a Sentrilock lockbox: This lock box supplies the security of knowingwho went into your home and when.3. Post your home on www.realtor.ca: #1 Real Estate website in Canada withover 3 ,000,000 unique visitors per month.
  10. 10. Then we go beyond . . . 4. Professional Photography A professional photographer will come to your home and take photos of your home because your home deserves the best.5. Create a full colour propertybrochure.
  11. 11. 6. www.century21.ca - post your homeon the #1 Real Estate company website inCanada.7. Create your very own web address.8. We buy your address on…
  12. 12. 9. Buy a sign topper—Buyers can go directly to your web page from their car. Environmentally Friendly Wooden Signs(Made from local wood, reusable and recyclable)
  13. 13. What is Social Media and Why do I care? Craigslist — 41 Million unique visitors per month. Kijiji — 11 Million unique visitors per month. My Space — 33 Million unique visitors per month. Facebook — 9 Million DAILY users in Canada. Twitter — 340 Tweets per DAY....because it’s where the consumer is researching Real Estate before they buy
  14. 14. 10.Create a YouTube Video 11.Post your home on… Over 1.01 Billion active users.
  15. 15. 12.Post your home on Craigslist: We post your home Craigslist; World’s largest classified ad website; and Craigslist covers the world.13.Post your home on Kijiji: Canada’s largest online classified site; 11 million unique visitors per month; and Kijiji covers the country.14.Post your home on Castanet: The Okanagan Valley’s own marketing and information source; and Castanet covers the Okanagan.
  16. 16. 15.Free Moving VanWe have 4 moving vans available to our customersto help them in their move. These vans are free foryour one day use. You pay only for the gas. 16.Air Miles 70% of Canadian households collect Air Miles. We attract buyers to your home with Air Miles and we also pay you Air Miles on the sale of your home and the purchase of your new home. You can earn 2 reward miles for every $1000 of property value bought or sold to a maximum of 1500 air miles, non-transferable.
  17. 17. 17. We Keep You Posted We keep in contact with you at every step in the marketing of your home with; Immediate updates on new listings, price changes and sales of homes like yours; Bi-weekly reports on the number of Buyers looking at your home online; Bi-weekly reports on the number of Realtors who are sending your listing details to their Buyers; All showings of your home are carried out per your instructions, confirming appointments withadequate notice for you to prepare; and We provide detailed feedback on all showings providing you with comments from the Buyersand their Realtor.
  18. 18. What makes me different?You may not know that traditional real estate agents spend 80% of their timesearching for new business from the general public, which means they have littleto serve you during the transaction; they’re just looking to find new business.Building a referral business. What I do for you is invest my time consulting,negotiating and overseeing your transactional details, so you have a qualityexperience that causes you to want to recommend my help to the people you careabout most.Since purpose of my business is referrals, I must bring the type of value thatmakes you feel comfortable introducing me to the people you care most about.After all, a referral is sending someone you care about to someone you respect.It’s a great way to live and a better way to run a business.
  19. 19. My Guarantee to You! You Can’t Lose … I, Greg Barteluk, will arrange the cancellation of your listing upon yourrequest for any reason at anytime. This is intended as a guarantee of service with the onus on me to perform.Greg Barteluk ______________________________
  20. 20. Preparing to put your home on the Market I will need from you … Copy of your most recent tax bill; The year your home was built; Copy of any covenants or items that appear on your title, if you have them; The monthly cost of your utilities; Any agreements that stay with your house (propane tank lease, alarm system, etc.) For strata, a copy of all bylaws, minutes of council meetings for past two years; and Keys.AIR MILES ® number ____________________Name of Cardholder ____________________
  21. 21. Top Ten Favourite Features of your Home 1._______________________________________________________ 2._______________________________________________________ 3._______________________________________________________ 4._______________________________________________________ 5._______________________________________________________ 6._______________________________________________________ 7._______________________________________________________ 8._______________________________________________________ 9._______________________________________________________ 10.______________________________________________________

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