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Planning

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Transcript

  • 1. PLANNING WITH EMPATHY An approach to advertising planning designed to restore humanity to marketing
  • 2. THERE ARE 7 BASIC HUMAN EMOTIONS Images from Lie to Me – Fox.com
  • 3. Self Actualization Esteem Love/Belonging Safety DRIVEN BY Physiological OUR ABILITY TO FULFILL OUR INHERENT HUMAN NEEDS Abraham Maslow's Hierarchy of Needs
  • 4. planning with empathy: Identify, Internalize, and Communicate, Recognize and empathize with the Basic Human Emotions attached to the Needs our clients brand are trying to solve
  • 5. PROCESS
  • 6. FILTERS New Clout of Connectivity Communication and Info Gathering Paradigms Public display of personal dialogues and activities New Geo-Location Technological Capabilities Always –On Connectivity Physical and Digital Convergence APIs – Easy integration with adopted networks and information streams
  • 7. CASE STUDIES
  • 8. CONTACT Luis Garrido www.440social.com @MaAdTwit (612)991-4429 LuisGarridoSantos@Gmail.com

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