What is social media

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Hope you enjoy this deck on What is Social Media?'. You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

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What is social media

  1. 1. What is Social Media? www.42inception.com
  2. 2. Purpose• Leave you with an ability to distinguish Social Media from other online Media Platforms www.42inception.com
  3. 3. 94% of Marketers are using Social Media for BusinessSurvey by Social Media Examiner in which 3800 marketers participated www.42inception.com
  4. 4. Struggle is in using it effectively www.42inception.com
  5. 5. So, what exactly is Social Media? www.42inception.com
  6. 6. We’ll answer this in two parts• What is “Media”?• What type of Media qualifies as “Social Media”? www.42inception.com
  7. 7. What is Media?• Media is about Publishing & Distributing content – One set of people publish content – And another set of people read that content Media www.42inception.com
  8. 8. Who publish Content in Media?• Editors – A select group of people – Mostly employed by the platform• Users – Act out of their own will – Not controlled by the platform www.42inception.com
  9. 9. Media where User GeneratedContent Dominates is Social MediaEditorial Content User Generated Content www.42inception.com
  10. 10. Editorial Media: The NewspapersEditorial Content User Generated Content www.42inception.com
  11. 11. Social Media: FacebookEditorial Content User Generated Content www.42inception.com
  12. 12. Social Media: LinkedInEditorial Content User Generated Content www.42inception.com
  13. 13. Social Media: YouTubeEditorial Content User Generated Content www.42inception.com
  14. 14. Social Media: Blogging PlatformEditorial Content User Generated Content www.42inception.com
  15. 15. Editorial Media: BlogEditorial Content User Generated Content www.42inception.com
  16. 16. 100s of Social Media Channels • Social Networks • Content Sharing Sites • Social Games • Discussion Forums • … www.42inception.com
  17. 17. Summary• Media is about publishing & distributing content• Content can be generated by Editors or Users• Wherever User Generated Content dominates is Social Media www.42inception.com
  18. 18. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com

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