What is social media
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What is social media

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Hope you enjoy this deck on What is Social Media?'. You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

Hope you enjoy this deck on What is Social Media?'. You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

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What is social media What is social media Presentation Transcript

  • What is Social Media? www.42inception.com
  • Purpose• Leave you with an ability to distinguish Social Media from other online Media Platforms www.42inception.com
  • 94% of Marketers are using Social Media for BusinessSurvey by Social Media Examiner in which 3800 marketers participated www.42inception.com
  • Struggle is in using it effectively www.42inception.com
  • So, what exactly is Social Media? www.42inception.com
  • We’ll answer this in two parts• What is “Media”?• What type of Media qualifies as “Social Media”? www.42inception.com
  • What is Media?• Media is about Publishing & Distributing content – One set of people publish content – And another set of people read that content Media www.42inception.com
  • Who publish Content in Media?• Editors – A select group of people – Mostly employed by the platform• Users – Act out of their own will – Not controlled by the platform www.42inception.com
  • Media where User GeneratedContent Dominates is Social MediaEditorial Content User Generated Content www.42inception.com
  • Editorial Media: The NewspapersEditorial Content User Generated Content www.42inception.com
  • Social Media: FacebookEditorial Content User Generated Content www.42inception.com
  • Social Media: LinkedInEditorial Content User Generated Content www.42inception.com
  • Social Media: YouTubeEditorial Content User Generated Content www.42inception.com
  • Social Media: Blogging PlatformEditorial Content User Generated Content www.42inception.com
  • Editorial Media: BlogEditorial Content User Generated Content www.42inception.com
  • 100s of Social Media Channels • Social Networks • Content Sharing Sites • Social Games • Discussion Forums • … www.42inception.com
  • Summary• Media is about publishing & distributing content• Content can be generated by Editors or Users• Wherever User Generated Content dominates is Social Media www.42inception.com
  • Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com