What is social media

  • 528 views
Uploaded on

Hope you enjoy this deck on What is Social Media?'. You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com …

Hope you enjoy this deck on What is Social Media?'. You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

More in: Career
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
528
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
25
Comments
0
Likes
15

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. What is Social Media? www.42inception.com
  • 2. Purpose• Leave you with an ability to distinguish Social Media from other online Media Platforms www.42inception.com
  • 3. 94% of Marketers are using Social Media for BusinessSurvey by Social Media Examiner in which 3800 marketers participated www.42inception.com
  • 4. Struggle is in using it effectively www.42inception.com
  • 5. So, what exactly is Social Media? www.42inception.com
  • 6. We’ll answer this in two parts• What is “Media”?• What type of Media qualifies as “Social Media”? www.42inception.com
  • 7. What is Media?• Media is about Publishing & Distributing content – One set of people publish content – And another set of people read that content Media www.42inception.com
  • 8. Who publish Content in Media?• Editors – A select group of people – Mostly employed by the platform• Users – Act out of their own will – Not controlled by the platform www.42inception.com
  • 9. Media where User GeneratedContent Dominates is Social MediaEditorial Content User Generated Content www.42inception.com
  • 10. Editorial Media: The NewspapersEditorial Content User Generated Content www.42inception.com
  • 11. Social Media: FacebookEditorial Content User Generated Content www.42inception.com
  • 12. Social Media: LinkedInEditorial Content User Generated Content www.42inception.com
  • 13. Social Media: YouTubeEditorial Content User Generated Content www.42inception.com
  • 14. Social Media: Blogging PlatformEditorial Content User Generated Content www.42inception.com
  • 15. Editorial Media: BlogEditorial Content User Generated Content www.42inception.com
  • 16. 100s of Social Media Channels • Social Networks • Content Sharing Sites • Social Games • Discussion Forums • … www.42inception.com
  • 17. Summary• Media is about publishing & distributing content• Content can be generated by Editors or Users• Wherever User Generated Content dominates is Social Media www.42inception.com
  • 18. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com