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Negative Impact CreNegative Impact Created by Naive Employees on Social Media
 

Negative Impact CreNegative Impact Created by Naive Employees on Social Media

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Hope you enjoy this deck on 'Negative Impact Created by Naive Employees on Social Media'. Care about Social Media Marketing for incredible Business Growth? You may want to take advantage of our ...

Hope you enjoy this deck on 'Negative Impact Created by Naive Employees on Social Media'. Care about Social Media Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

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    Negative Impact CreNegative Impact Created by Naive Employees on Social Media Negative Impact CreNegative Impact Created by Naive Employees on Social Media Presentation Transcript

    • Examples:Impact created bynaïve/unsatisfied employees www.42inception.com
    • Domino’s Employees damage reputation • Two Dominos employees upload a video on YouTube wherein they performed “unsanitary acts” • The video went viral and caused irreparable damage to Domino’s reputation*Source: http://www.time.com/time/nation/article/0,8599,1892389,00.html www.42inception.com
    • Naïve fresher & Manager • A teenage employee (Burger King) celebrated his birthday by taking a bath in the utility sink at the Burger King in Xenia • Another employee filmed and posted it on Myspace • Resulted in lost sales, wasted executive time, agency fees, energy to rehire staff and correct the problems in Xenia*Source: http://bit.ly/NMmnop www.42inception.com
    • Agency’s employee sends rogue tweet • An agency employee tweeted from @ChryslerAutos that outraged customers • The Tweet said “I find it ironic that Detroit is known as #motorcity and yet no one here knows how to f#*!ing drive.” • The tweet was deleted, contract not renewed, the employee was fired*Source: http://sproutsocial.com/insights/2012/02/social-media-pr-disasters/ www.42inception.com
    • Apologizing could get you into trouble, too • Star Bucks, Argentina tweeted “We apologize, as due to a temporary supply shortage, some shops are using national cups and sleeves. Salutations.” • Meant to be transparent but gone against them – apologizing for using local products! • It became the top trending topic in Argentina in hours #pedimosdisculpas (#weapologize) • PR disaster for the company*Source:http://tnw.co/Mvt7DT www.42inception.com
    • Summary• A naïve/ unsatisfied employee on Social Media can be dangerous for the reputation of your Business www.42inception.com
    • Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com