Creating An Effective      Ad Copy             www.42inception.com
Sponsored Story is system generated     Sponsored Story                         Advertisement                       www.42...
What do you want to promote through Ads?• External URL• Your Organic Presence  – Page, Application and Event• Peace of Con...
Advertisement Components                       •   Title                       •   URL                       •   Image    ...
Layouts of Ads on Facebook                                       Layout 2      Layout 1                 www.42inception.com
Different Links in the Same Ad              www.42inception.com
Title of the Ad                  www.42inception.com
Image selection guidelines              www.42inception.com
Elements of Good Ad Description                        • Communicate only                          one thing              ...
Facebook Advertising Guidelines    https://www.facebook.com/ad_guidelines.phpExamples:  – You cannot mention the URL on ad...
Leverage Digital Marketing for Incredible Growth?            Our Training is a click away!                www.42inception....
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How to create an effective Ad copy?

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Hope you enjoy this deck on 'How to create an effective Ad copy?'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

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How to create an effective Ad copy?

  1. 1. Creating An Effective Ad Copy www.42inception.com
  2. 2. Sponsored Story is system generated Sponsored Story Advertisement www.42inception.com
  3. 3. What do you want to promote through Ads?• External URL• Your Organic Presence – Page, Application and Event• Peace of Content – Posts done by Administrators www.42inception.com
  4. 4. Advertisement Components • Title • URL • Image • Description • Social Context www.42inception.com
  5. 5. Layouts of Ads on Facebook Layout 2 Layout 1 www.42inception.com
  6. 6. Different Links in the Same Ad www.42inception.com
  7. 7. Title of the Ad www.42inception.com
  8. 8. Image selection guidelines www.42inception.com
  9. 9. Elements of Good Ad Description • Communicate only one thing • Add relevant “call for action” • Talk about what’s in it for users, rather than what you have. • Anchoring Ads around a sweepstakes, contest, competition or offer www.42inception.com
  10. 10. Facebook Advertising Guidelines https://www.facebook.com/ad_guidelines.phpExamples: – You cannot mention the URL on ads images that originate from Pages – You can’t promote or ever refer alcohol in some countries www.42inception.com
  11. 11. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com

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