Going Viral withFacebook Applications             www.42inception.com
Virality           www.42inception.com
A Few Examples   • Socialcam’s traffic from FB jumped from     2M active users to 40M active users in 2     weeks flat    ...
A Few More Examples• Howzat Cricket has close to 1M monthly  active users from Facebook.• Budweiser’s Paint Your Face Appl...
Open Graph Verb & Noun            www.42inception.com
The User Permission             www.42inception.com
The User Activity              www.42inception.com
Activity on User’s Timeline              www.42inception.com
Viral Loop                 2. User Activity1. Permission                           3. Publish                4. Word of Mo...
Example: SocialCam                User ActivityPermission                             Publish             Simulated Word o...
Action Links: Viral Loop on Steroid              www.42inception.com
More Examples of Action Links             www.42inception.com
Going Viral for eCommerceWant, Love, Bookmark as verbs         www.42inception.com
PayvmentSource: http://bit.ly/V9lI22   www.42inception.com
SneakPeeqSource: http://bit.ly/V9lI22   www.42inception.com
Rule #1 of Publishing ActivityThink of Actions that Users can potentially             take on your Site.       Get Creativ...
Rule #2 of Publishing ActivityDon’t make a person look stupid in front of              his/her peers.                www.4...
Rule #3 of Publishing Activity Provide a Compelling Reason for Activity     Viewers to Click on the Activity.             ...
Leverage Digital Marketing for Incredible Growth?            Our Training is a click away!                www.42inception....
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Going Viral With Facebook Applications

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Hope you enjoy this deck on 'Going Viral With Facebook Applications'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

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Going Viral With Facebook Applications

  1. 1. Going Viral withFacebook Applications www.42inception.com
  2. 2. Virality www.42inception.com
  3. 3. A Few Examples • Socialcam’s traffic from FB jumped from 2M active users to 40M active users in 2 weeks flat – Viddy, Socialcam’s competitor, grew from 8M to 36M during the same period. • Pinterest’s traffic from Facebook peaked at 14M monthly active users in March 2012.Sources: http://dthin.gs/KsEaPG http://vrge.co/KWpIzo http://bit.ly/SoLVJa www.42inception.com
  4. 4. A Few More Examples• Howzat Cricket has close to 1M monthly active users from Facebook.• Budweiser’s Paint Your Face Application was used by 2.7M people during World Cup Soccer 2010.Sources: http://bit.ly/dKJPWL www.42inception.com
  5. 5. Open Graph Verb & Noun www.42inception.com
  6. 6. The User Permission www.42inception.com
  7. 7. The User Activity www.42inception.com
  8. 8. Activity on User’s Timeline www.42inception.com
  9. 9. Viral Loop 2. User Activity1. Permission 3. Publish 4. Word of Mouth www.42inception.com
  10. 10. Example: SocialCam User ActivityPermission Publish Simulated Word of Mouth www.42inception.com
  11. 11. Action Links: Viral Loop on Steroid www.42inception.com
  12. 12. More Examples of Action Links www.42inception.com
  13. 13. Going Viral for eCommerceWant, Love, Bookmark as verbs www.42inception.com
  14. 14. PayvmentSource: http://bit.ly/V9lI22 www.42inception.com
  15. 15. SneakPeeqSource: http://bit.ly/V9lI22 www.42inception.com
  16. 16. Rule #1 of Publishing ActivityThink of Actions that Users can potentially take on your Site. Get Creative. Invent Actions. www.42inception.com
  17. 17. Rule #2 of Publishing ActivityDon’t make a person look stupid in front of his/her peers. www.42inception.com
  18. 18. Rule #3 of Publishing Activity Provide a Compelling Reason for Activity Viewers to Click on the Activity. www.42inception.com
  19. 19. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com
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