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Facebook Ads        www.42inception.com
What to Promote?   Ads          Some Facebook Page                  Promote                                              F...
Facebook Ads - Model• CPC – (Cost Per Click)  – Bidding Amount  – Budget  – Target Audience  – Ad Performance• CPM – (Cost...
Ad Targeting  Ads               www.42inception.com
Interest Targeting on Facebook             Ads                                                     • Higher accuracy rates...
Broad Targeting - Example                                                     • Objective: Generate                       ...
Narrow Targeting - Example                                                     • Objective: To reach out                  ...
Type of Ads on Facebook      Page Ad                                             Event                          Sponsored ...
Reports          www.42inception.com
Leverage Digital Marketing for Incredible Growth?            Our Training is a click away!                www.42inception....
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Overview: Facebook Ads

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hope you enjoy this deck on 'Overview: Facebook Ads'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

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Transcript of "Overview: Facebook Ads"

  1. 1. Facebook Ads www.42inception.com
  2. 2. What to Promote? Ads Some Facebook Page Promote Facebook Page, event or Application Your AdFB User Over to your website for lead generation and sales www.42inception.com
  3. 3. Facebook Ads - Model• CPC – (Cost Per Click) – Bidding Amount – Budget – Target Audience – Ad Performance• CPM – (Cost Per 1000 Impressions) – Target Audience – Budget www.42inception.com
  4. 4. Ad Targeting Ads www.42inception.com
  5. 5. Interest Targeting on Facebook Ads • Higher accuracy rates compared to online industry averages • For Broad Targeting, 95% accuracy, compared to an industry average of 72% • For Narrow Targeting, 90% accuracy compared to an industry average of 35%*Source: As published on http://1.usa.gov/M5sO2l www.42inception.com
  6. 6. Broad Targeting - Example • Objective: Generate awareness for Secret Deodorant • Launched “Mean Stinks” campaign for 26 weeks duration • Experienced 9% increase in U.S. sales and an increase in engagement with its Facebook Page.*Source: As published on http://1.usa.gov/M5sO2l www.42inception.com
  7. 7. Narrow Targeting - Example • Objective: To reach out to their targeted users • Targeted women aged Wedding Photography in Minnesota 24 to 30 living near Minneapolis who shared their relationship status on Facebook as “engaged. • Over 12 months generated a significant increase in revenue after spending $600 on ads*Source: As published on http://1.usa.gov/M5sO2l www.42inception.com
  8. 8. Type of Ads on Facebook Page Ad Event Sponsored Story Ad Application A specific post Ad Sponsored Story - A specific post External URL www.42inception.com
  9. 9. Reports www.42inception.com
  10. 10. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com
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