Example: Behind the Scenes of a Campaign to Find Reach on Twitter

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Example: Behind the Scenes of a Campaign to Find Reach on Twitter

  1. 1. Example: Creating Viral Compaign on Twitter www.42inception.com
  2. 2. NotJustScore: Community of Cricket Lovers www.42inception.com
  3. 3. NotJustScore Vs. Twitter Vs NotJustScore Twitter www.42inception.com
  4. 4. Viral Campaign Guidelines• Extremely Simple Idea• Substantial Incentive for Users• Very Very Careful in Leveraging Technology www.42inception.com
  5. 5. Idea: NotJustScoreCommenTwitter www.42inception.com
  6. 6. Implementation Issues & Solutions• Identify High Quality Tweets done by Relevant Users• Users Tweeting very frequently• Trying out customized Message• Twitter Limitations – Number of Tweets per day – Account Credibility www.42inception.com
  7. 7. www.42inception.com
  8. 8. www.42inception.com
  9. 9. Prototype Run results 500 Mentions| 19 RTs | 181 Visits www.42inception.com
  10. 10. Improper implementation: Toyota’s case www.42inception.com
  11. 11. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com

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