Sse strategy pokerstar_2011.ppt

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Sse strategy pokerstar_2011.ppt

  1. 1. Strategy – <br />and how Franziska see‘s it<br />
  2. 2. What is strategy?<br />Plan<br />Long-term<br />Valid organization-wide<br />(potentially sub-strategies)<br />Organization‘s Strategy<br />Communicated<br />To achieve set goals<br />Fixed (spelled out)<br />
  3. 3. Relationships<br />Mission<br />„To be the leading sporting goods company worldwide“<br />Vision<br /><ul><li> Qualitative
  4. 4. shorter time horizon
  5. 5. what do we work for every day
  6. 6. Measurable
  7. 7. Long-term goal
  8. 8. Where do we see ourselves in the future </li></ul>„To provide every athlete with the perfect sporting goods“<br />Business Model<br />Strategy<br /><ul><li>industry-bound (flow=mainstream or create=innovative)
  9. 9. Way of making business
  10. 10. internal
  11. 11. specific (with details)</li></li></ul><li>
  12. 12. PokerStars.com I Mission<br />Offer the best Poker experience anywhere online for pro’s and rookies alike<br />Offer a fun and safe place to play poker with people from around the world, for real or playmoney<br />http://www.pokerstars.com/about/<br />
  13. 13. PokerStars.com I Business Model<br />Free software<br />Free beginner games<br />Competing for real money<br />Buy-ins that suit all bankrolls<br />“Sites make money by skimming a little off each pot”<br />Frequent Player Points (FPPs) VIP Store (Poker, Electronics, Books)<br />(moneycentral.msn.com by Jennifer Mulrean)<br />
  14. 14. PokerStars.com I Strategy<br />Be at the leading edge of online-gaming innovations to ensure an increase in registered users each year by XX%<br />Attract people from all over the world<br />Build on existing players  make use of WoM<br />Create buzz via PR, blogs, sponsorship activities, advertising (online + offline)<br />
  15. 15. PokerStars.com I Strategy<br />Strategy Statement<br />Grow the number of PokerStars.com registered players to XX% by 2015 by offering a fun and safe place to play Poker with people around the world backed up by an award-winning 24-hour Service Center. <br />
  16. 16. Question & Answers<br />

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