Digipak Evaluation sheet

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Digipak Evaluation sheet

  1. 1. Digipak<br />
  2. 2. Design Layout <br />Conventions: Real media text<br />- Artist name is above or in front of album name and most frequently in the centre of the front cover. <br /><ul><li> Artist appear dominant on the front cover and only on the front cover in the centre of the </li></ul>pack shot.<br /><ul><li> Lyrics on the back cover mostly down the left hand side.
  3. 3. Simple and clear </li></ul>Our media product<br /><ul><li>We followed the conventions of having the artist name (Cragga) above the</li></ul>album name as our audience would want to know who the album is by before<br />deciding to purchase the album and knowing the albums name.<br /><ul><li>However challenged the convention of where it is placed on the front cover,</li></ul>as we placed it in the top left hand corner. As potential consumers of our product<br />read from left to right so this will be the first piece of text they will see to read<br />which is important in selling the artist and more significantly the album. <br /><ul><li>We used the convention of having the lyrics on the back cover, but developed</li></ul>a simple and clear structured form by numbering each song down the left hand<br />side of the panel. This enables the potential audience to scan the information on<br />the panel more efficiently before buying the product.<br />
  4. 4. Font Style <br />Conventions: Real media products:<br /><ul><li>Simple and is the same font used all over the album cover but an alternation in the size.
  5. 5. Clear by it being big and bold
  6. 6. Intextuality with the pack shot, for example with “Skream” album the font style conveys</li></ul>the thought that the artist is simple and plain, in contrast to the pack shot the artist is<br />wearing a plain and simple white T-shirt. <br />Conventions: Real media products<br />Our media product:<br /><ul><li>We challenged the convention of simple font as wanted our album to</li></ul>have a strong reference towards our music video as well as our<br />advertisement.<br /><ul><li>However we did follow the convention of having our font big and bold.
  7. 7. We used the convention of the font having intextuality with the pack</li></ul>shot as it portrays the personality of the artist as well as linking in with the<br />album name. As the font style and pack shot expresses a ‘life like’ feeling<br />(album name ‘Life is life’).<br />
  8. 8. Colour<br />Convention: Real media products:<br /><ul><li>Simple
  9. 9. Plain
  10. 10. Not many colours used
  11. 11. Bright and strong colours used</li></ul>Our media product:<br /><ul><li>We used the convention of not using many colours, where we used</li></ul>white (typography and mis en scene), blue and purple (mis en scene) and<br />green (costume). This is because many colours makes the panels look<br />complex and could potentially look confusing to our relatively young<br />audience so by not using many colours it allows the audience to have a<br />clear understanding of what the images are or what they connote and<br />represent. <br /><ul><li>We develop the convention of using strong colours. By using strong</li></ul>colours which are also vibrant (blue and purple with effects) on the inside<br />panels. <br />
  12. 12. Marketing Information <br />Conventions: Real media products:<br /><ul><li>Pack shot of the artist on the front cover
  13. 13. Bar code on the back cover, below the list of songs
  14. 14. Does not say where you purchase the album</li></ul>Our media product:<br /><ul><li>Sold the artist with the use of close up of the artist on the front of the</li></ul>album cover and the advertisement we used sold the artist through the use of<br />…<br /><ul><li>Followed the convention of not showing the store logos of where you can</li></ul>purchase the album on the digipak. This is because when audience see the<br />album it is going to be in the store, so by having the logo on the digipak is<br />irrelevant as that is shown on the advertisement which consumers view<br />before deciding whether they want to actually buy the album. This is also<br />conventional and we used this convention. <br />
  15. 15. Selling the Artist<br />Convention: Real media products:<br /><ul><li>Close up of the artist
  16. 16. Used colours and positioning to express the personality of the artist. For example</li></ul>the graffiti used on the ‘Chase and status’ front cover of the album. <br />- Artist name in bold<br />Our media product: <br /><ul><li>We followed the convention of a close up of the artist so the audience can</li></ul>clearly and quickly establish who the artist is as the close up is dominant on the<br />front cover.<br /><ul><li>We also used the convention of having the artist name in bold on the front</li></ul>cover so the album can eye catch the audiences attention and for the targeted<br />audience it will tempt them into buying the album.<br /><ul><li>We used the convention of expressing the personality of artist via a close up of</li></ul>The artist so the audience can see the facial expressions where he looks to have a<br />Serious look on his face. Which links to the track list on back cover and as the track<br />list suggests a hard and serious life. We also expressed this convention as the<br />album name and the facial expression connote each other.<br />

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