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Streaming Forum: 2013: 3xScreen Media LiveU Cellular Uplink Case Study
 

Streaming Forum: 2013: 3xScreen Media LiveU Cellular Uplink Case Study

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A presentation made to the Streaming Forum 2013 http://www.streamingmediaglobal.com/conference/2013/ by Scott Robinson of 3xScreen Media discussing 3xScreen's use of LiveU in 3xScreen's live streaming ...

A presentation made to the Streaming Forum 2013 http://www.streamingmediaglobal.com/conference/2013/ by Scott Robinson of 3xScreen Media discussing 3xScreen's use of LiveU in 3xScreen's live streaming workflow.

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  • Focus on the benefits of cellular uplink - or internet contribution, including mobile internet - in the live sports streaming workflow - drawing upon specific projects in the discussionCellular Uplink rather than LiveU per seWe have used LU60, LU70 with/without 4G, LU40, started withLU30, LULite, Xtender
  • The sectors we work in are; Agencies & Marketers; Media & Entertainment; Event & Conference Organisers; Corporates; SPORTSWe principally provide event live video production, event live streaming and event live uplinksExample of FA and VANSDistribution – many events on YT and Facebook – plus other live platformsUK newspaper websitesSites of Event Rights Holders
  • We do downlink some sports from satellite and live stream it but our general sports live streaming workflow is…Multi-camera OB including replays and graphics – by us or video production partnersUplink to MCR via LiveU
  • All our productions are done via our MCRPrior to encoding at our MCR, we add an additional layer of stream-specific production (using Tricasters) – discussed in next slide
  • ** Biggest advantage to us of LiveU in our sports live workflow is that enables an MCR-oriented approach **for some events we add customer-specific identity and graphics at the MCR - ie. for example, we have separately added Netherlands football team and England football team graphics at the MCR, sending tailored live streams for The Netherlands and England Football Associations to their respective platformsTWO DISADVANTAGESExtra staff as MCR always manned - but can do multiple events – six events Sunday – 5 of which transited the MCRDouble encoding looses quality - but LiveU link is High Profile and optimised
  • Done for football and other events
  • Give examples, talk about Sports crowdsBrazil presser and training of England football team the other week – remote control of backpack
  • Talk about VANS Spring ClassicGeneral set upFinal day wash out
  • Paris Airshow example of link performance changesas we send live contributions to our Master Control Room for all events - this is particularly important as we typically stream multiple HLS and Flash streams (which alone total 8 Mbps as a minimum) and often stream the one event to multiple platforms - YouTube Live, Livestream, UStream, DailyMotion, etc
  • Cellular Uplink:Live from anywhereNo hassleLimited planningDisadvantage: Not broadcast TV quality for Sports – Complementary, not a replacement
  • Use Euro 2012 exampleQuestions at end..

Streaming Forum: 2013: 3xScreen Media LiveU Cellular Uplink Case Study Streaming Forum: 2013: 3xScreen Media LiveU Cellular Uplink Case Study Presentation Transcript

  • A Sporting Chance:Cellular Uplink and Sports CoverageRonen Artman, VP Marketing, LiveUScott Robinson, Director, 3xScreen Media
  • 3xScreen Case Study
  • 3xScreen Sports Live StreamingRecent Sports Projects:Live Stream Distribution:
  • 3xScreen Sports Live Streaming WorkflowMulti-camera OB includingreplays and graphicsUplink to MCR via LiveU
  • 3xScreen Sports Live Streaming WorkflowAn additional layer ofstream-specific productionadded at our MCR
  • Stream-Specific MCR Production• Broadcast bugs• Play pre-event promo clips orslates• Add tickers to welcome andupdate viewers• Record and loop events atcompletion• Clip and upload event elements(such as fights) for on-demandviewing• Publish multiple languages fromsingle feed source• Add commentary• Scores, lower thirds and othergraphics• Virtual camera effects to single camerashoots so they appear to be shot bymultiple cameras• Half and full-time highlights, play in VTsOur centralised MCR production isenabled by LiveU in our workflow
  • Staff and equipmentefficiencies…• We dont ship our encoders to events– which means:– Higher utilisation of encodingCPU and input ports– Easier logistics– Smaller on-site technical team– Centralised clipping, uploading
  • • Prior to the start of theevent, early viewers served byMCR vision mixers• OB team free to do their pre-liveset ups and tests• Link from event monitored andtuned• At moment of going live, only evera camera take at MCR• Going-live stress totally removedNo pre-live stress
  • • Multi-camera production at MCR with cameramen directly connected toLiveU backpacks• No on-site production infrastructure required at venue• Particularly useful when camera operators are mobile or in crowds• Not suitable when frame or audio synchronisation is requiredMCR Camera Switching
  • Cellular Uplink Vs On-Site Encoding• Live streamingdecoupled fromavailability of internetat venue• Use WiFi & Ethernet ifavailable• 3/4G or Ku/Kabroadband satellitevia the LiveU backpackif not
  • Cellular Uplink Vs On-Site EncodingKa/Ku satellitecomplements 3/4G Flexibility
  • If Only Using Venue Connections…• Balancing andredundancy acrossavailable links• Automaticadjustment tochanges in linkperformance• Less bandwidthrequired – for one ordual high quality(H264 High profile)links
  • • No Line-of-Sight issues• No permits• No security• No parking• No long cable runs in public areas =>health and safety issues• No microwave links from productionto SNG truck• No SNG truck and engineer => < £££Cellular Uplink Vs Satellite Uplink
  • Non-Live Workflow• Play out edits from timelineinstead of rendering• solve FTP issues - assureddelivery, stop andrestart, finish edit and driveoff while uploading or takeLiveU out to dinner• Complex distribution of clipsfrom MCR with usual FTPautomation
  • ThanksRonen Artman, VP Marketing, LiveU ronen@liveu.tvScott Robinson, Director, 3xScreenMedia scott.robinson@3xscreen.co.uk