WTF is Twitter and why should I care? Tweet! Tweet! Twitter.com

“ OK, I’m either cynical or completely boring but why on earth would you want to know what you’re friends, family or colleagues are up to EVERY part of the day. Seriously, doesn’t anyone value a incy tincy bit of privacy now and again? “ I’ll give Twitter a miss until someone can convince me it has real communication benefits. And I don’t think that’ll ever happen, quite frankly.” Stephen Davies, March 2007

“ I began using Twitter properly two weeks ago and haven’t looked back since. What a great way to communicate and stay connected. It’s great!” Stephen Davies, November 2007

Background stuff Micro-blogging platform Began as a project in March 2006 Six million users 55 million monthly visitors Ranks as the 3 rd largest social network 95 th most popular website in the UK But before we start....

Micro-blogging platform

Began as a project in March 2006

Six million users

55 million monthly visitors

Ranks as the 3 rd largest social network

95 th most popular website in the UK

But before we start....

...some Twitter vocab

I am guilty

And so are others

Yes, Twitter is for... Updating people on what you’re doing Asking and/or answering questions Sharing information Discussing news Asking for feedback Arranging meetings Basically COMMUNICATING!

Updating people on what you’re doing

Asking and/or answering questions

Sharing information

Discussing news

Asking for feedback

Arranging meetings

Basically COMMUNICATING!

140

The power of the... @

Business Benefits

Reputation Management

Reputation Management http://search.twitter.com

http://search.twitter.com

Customer Relations

Customer Relations

Customer Relations

SEO

Press Conference x Tweet

Raising Money

Sales

Sales “ Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.” Venture Beat, Dec 2008 Link

News Reporting

News Reporting

News Sourcing

Media Relations

Networking

Twitter Scandals

April Dunford – Marketing consultant

April Dunford – Marketing consultant

Source: MediaStyle

PR People Beware

Managing the flow

How to be a good ‘twitizen’

For individuals Tell us who you are - include image, bio and link Don’t stalk – tweet before following 100s of people Observe – see how good twitizens use the platform Be helpful – share links, answer questions etc Be personable - @reply and DM

Tell us who you are - include image, bio and link

Don’t stalk – tweet before following 100s of people

Observe – see how good twitizens use the platform

Be helpful – share links, answer questions etc

Be personable - @reply and DM

For brands Don’t be a stinker – have a legitimate reason to tweet Listen before talking – use Twitter Search first Are you the brand or are you you? – decisions decisions Be prepared to communicate – remember it’s two-way Be of value – find relevant Twitter users and be altruistic Build your community – think ‘marathon’ not ‘sprint’

Don’t be a stinker – have a legitimate reason to tweet

Listen before talking – use Twitter Search first

Are you the brand or are you you? – decisions decisions

Be prepared to communicate – remember it’s two-way

Be of value – find relevant Twitter users and be altruistic

Build your community – think ‘marathon’ not ‘sprint’

www.twitter.com/stedavies