Rihanna’s aprolific tweeterand tweetsmultiple times aday to engagewith her fans
On Facebook,however, allactivity is done byher managementteam
If there’s one dudewho’s personallyembraced Facebookas a means toengage his fansit’s Vin Diesel
In 2009, Diesel hadthe second biggestFacebook fan page.Second to onlyBarack Obama
In 2009, Diesel hadthe second biggestFacebook fan page.Second to onlyBarack ObamaAnd why?
In 2009, Diesel hadthe second biggestFacebook fan page.Second to onlyBarack ObamaAnd why?He understands authenticit y
In 2009 mostcelebs leftFacebook to theirmanagementwhereas Dieselhas handled issince pretty muchday one
“Facebook became anopportunity to connect withfans for the first time. Nowwe’re in this new worldwhere it is all there on theInternet for you to playwith, and you can let peoplein as much as you want. Forme it was very therapeutic.”
TweetsPackaged up by a Gaga social media specialistStatus Update
While both Twitter andFacebook are the dominantsocial media platforms,increasingly celebs are usingnew and upcoming tools. http://www.popsugar.com/Celebrities-Using-Instagram-21244293
Think they’re all usingsocial media forpromotional reasons orto ‘give somethingback’ to the fans?Think again…
Companies such asAdly are connectingbrands to celebs andtheir millions of Twitterfollowers in a new formof celebrityendorsement
With a range of A-list names signed upit’s been reportedsome celebs arereceiving $10k pertweet
A number of celebs including ManchesterUnited footballer Rio Ferdinand andboxer Amir Khan were paid to tweet aboutSnickers
A number of celebs including ManchesterUnited footballer Rio Ferdinand andboxer Amir Khan were paid to tweet aboutSnickersNot without controversy
Want to know what your fans thought of your appearanceon that T V show last night? Not sure what the generalconsensus is on your new style? Or your new musicaldirection?
Want to know what your fans thought of your appearanceon that T V show last night? Not sure what the generalconsensus is on your new style? Or your new musicaldirection?Good news
You can track in real-time how your celebrity brand isdoing and what your fans think. Better still, you canreact to it and tailor your messaging and approachaccordingly.Take advantage of the data you have available and makedecisions based on them.
We know you’re competitive. We know that you compare yoursocial media followers and fans to your fellow artists andthat’s fine. Want to know how to do it strategically? Run acompetitor analysis alongside yourself and see what yourcompetitors, sorry, ‘peers’ are doing that you aren’t. Seewhat’s working for them and how you can tailor yourapproach to compete.
You can garner a lot of kudos and attention for yourdedication to innovation in social media. Britney Spearsmade headlines when she was the first person to reachone million then, oops she did it again, two millionfollowers on Google+. How? She was one of the first tostart using it and she worked at it.
Rather than selling their new born baby pictures to thetabloids, Beyonce and Jay-Z created a Tumblr blog whichincluded pictures of their daughter, Blue Ivy Carter, andinviting people “to share in our joy.”Jessica Alba told her Facebook subscribers about herpregnancy before the media. Both examples show fansthat they mean a lot to them.
Duplicating content from Twitter and rehashing it toFacebook is self-defeating. Fans of Gaga have littleincentive following her on both Twitter and Facebook whenthe updated content is the same. Combine the two, mixand match and watch as fans realize they must followyou on both platforms to keep in the loop.