The EntertainmentIndustry isn’t what itused to be
The EntertainmentIndustry isn’t what itused to be                         The charm, glitz and                         gla...
Whereas it was mucheasier to mask andprotect an image in theGolden Years
Whereas it was much       Gay guyeasier to mask andprotect an image in theGolden Years
Twitter wasn’tinitially a big hitwith celebs butits impact onhow they usethe web wasrevolutionary
Twitter wasn’tHindsight lulz   initially a big hit                 with celebs but                 its impact on          ...
One of the firstA-list celebrityadopters ofTwitter wasAshton Kutcher
In 2009 Kutcherbecame the firstTwitter user toreach 1 millionfollowers, beatingCNN in theprocess
Not all celebs understoodTwitter straight away.Many, including BritneySpears, initially let theirmanagement team updatethe...
“If I am going to speak, itwill come from me. It’s 140characters. It’s so fewcharacters. If you need aghostwriter for that...
Charlie Sheentweets his mobilenumber to his fivemillion followersIt was meant to bea private messageto Justin Bieber
Britney’s Twitteraccount was hackedturning Britney into a devilworshipper
Except Jo Pa was fired forallegedly covering up sexualabuse by a staff member ofPenn State University
Wayne Rooneyoriginally registered@Wazzaroon08 ashis Twitter name
Wayne Rooneyoriginally registered@Wazzaroon08 ashis Twitter name
A tweet by Rooney to a fan of arival team read…
Causing headaches for Sir Alex“We as a club are looking   at it [social media]  because there can be issues attached to it...
Later, a clean up ofhis Twitter handleand no doubt somesocial mediaguidance andtraining, Rooney’stweeting with more‘awaren...
Blasphemy
50 Cent set up an online petitionagainst P Diddy’s constant use of hisdead friend, Biggie Smalls’ name
You can always use it to kiss andmake up though…
And if that fails use Twitter’sPromoted Tweets
Yo, we got celebs!
Rihanna’s aprolific tweeterand tweetsmultiple times aday to engagewith her fans
On Facebook,however, allactivity is done byher managementteam
If there’s one dudewho’s personallyembraced Facebookas a means toengage his fansit’s Vin Diesel
In 2009, Diesel hadthe second biggestFacebook fan page.Second to onlyBarack Obama
In 2009, Diesel hadthe second biggestFacebook fan page.Second to onlyBarack ObamaAnd why?
In 2009, Diesel hadthe second biggestFacebook fan page.Second to onlyBarack ObamaAnd why?He understands authenticit y
In 2009 mostcelebs leftFacebook to theirmanagementwhereas Dieselhas handled issince pretty muchday one
“Facebook became anopportunity to connect withfans for the first time. Nowwe’re in this new worldwhere it is all there on ...
TweetsPackaged up by a Gaga social media specialistStatus Update
While both Twitter andFacebook are the dominantsocial media platforms,increasingly celebs are usingnew and upcoming tools....
Think they’re all usingsocial media forpromotional reasons orto ‘give somethingback’ to the fans?Think again…
Companies such asAdly are connectingbrands to celebs andtheir millions of Twitterfollowers in a new formof celebrityendors...
With a range of A-list names signed upit’s been reportedsome celebs arereceiving $10k pertweet
A number of celebs including ManchesterUnited footballer Rio Ferdinand andboxer Amir Khan were paid to tweet aboutSnickers
A number of celebs including ManchesterUnited footballer Rio Ferdinand andboxer Amir Khan were paid to tweet aboutSnickers...
The Charlie sheen and Paris HiltonTest..
Tech blog The Next Web received a tweetfrom both Paris Hilton and CharlieSheen so measured the traffic from each
Tech blog The Next Web received a tweetfrom both Paris Hilton and Charlie Sheenand measured the traffic from each
25000200001500010000 5000    0
25000200001500010000 5000    0
Want to know what your fans thought of your appearanceon that T V show last night? Not sure what the generalconsensus is o...
Want to know what your fans thought of your appearanceon that T V show last night? Not sure what the generalconsensus is o...
You can track in real-time how your celebrity brand isdoing and what your fans think. Better still, you canreact to it and...
If it’s good enough for Hollywood?
We know you’re competitive. We know that you compare yoursocial media followers and fans to your fellow artists andthat’s ...
You can garner a lot of kudos and attention for yourdedication to innovation in social media. Britney Spearsmade headlines...
Rather than selling their new born baby pictures to thetabloids, Beyonce and Jay-Z created a Tumblr blog whichincluded pic...
Duplicating content from Twitter and rehashing it toFacebook is self-defeating. Fans of Gaga have littleincentive followin...
http://stedavies.c om    @stedavies
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The Social Celebrity

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A snapshot of how celebs are using Social Media.

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The Social Celebrity

  1. 1. The EntertainmentIndustry isn’t what itused to be
  2. 2. The EntertainmentIndustry isn’t what itused to be The charm, glitz and glamour of yesteryear is no more
  3. 3. Whereas it was mucheasier to mask andprotect an image in theGolden Years
  4. 4. Whereas it was much Gay guyeasier to mask andprotect an image in theGolden Years
  5. 5. Twitter wasn’tinitially a big hitwith celebs butits impact onhow they usethe web wasrevolutionary
  6. 6. Twitter wasn’tHindsight lulz initially a big hit with celebs but its impact on how they use the web was revolutionary
  7. 7. One of the firstA-list celebrityadopters ofTwitter wasAshton Kutcher
  8. 8. In 2009 Kutcherbecame the firstTwitter user toreach 1 millionfollowers, beatingCNN in theprocess
  9. 9. Not all celebs understoodTwitter straight away.Many, including BritneySpears, initially let theirmanagement team updatetheir Twitter status forthem
  10. 10. “If I am going to speak, itwill come from me. It’s 140characters. It’s so fewcharacters. If you need aghostwriter for that, I feelsorry for you.”Shaquille O’Neil, New York Times, 2009
  11. 11. Charlie Sheentweets his mobilenumber to his fivemillion followersIt was meant to bea private messageto Justin Bieber
  12. 12. Britney’s Twitteraccount was hackedturning Britney into a devilworshipper
  13. 13. Except Jo Pa was fired forallegedly covering up sexualabuse by a staff member ofPenn State University
  14. 14. Wayne Rooneyoriginally registered@Wazzaroon08 ashis Twitter name
  15. 15. Wayne Rooneyoriginally registered@Wazzaroon08 ashis Twitter name
  16. 16. A tweet by Rooney to a fan of arival team read…
  17. 17. Causing headaches for Sir Alex“We as a club are looking at it [social media] because there can be issues attached to itand we dont want that.”
  18. 18. Later, a clean up ofhis Twitter handleand no doubt somesocial mediaguidance andtraining, Rooney’stweeting with more‘awareness’
  19. 19. Blasphemy
  20. 20. 50 Cent set up an online petitionagainst P Diddy’s constant use of hisdead friend, Biggie Smalls’ name
  21. 21. You can always use it to kiss andmake up though…
  22. 22. And if that fails use Twitter’sPromoted Tweets
  23. 23. Yo, we got celebs!
  24. 24. Rihanna’s aprolific tweeterand tweetsmultiple times aday to engagewith her fans
  25. 25. On Facebook,however, allactivity is done byher managementteam
  26. 26. If there’s one dudewho’s personallyembraced Facebookas a means toengage his fansit’s Vin Diesel
  27. 27. In 2009, Diesel hadthe second biggestFacebook fan page.Second to onlyBarack Obama
  28. 28. In 2009, Diesel hadthe second biggestFacebook fan page.Second to onlyBarack ObamaAnd why?
  29. 29. In 2009, Diesel hadthe second biggestFacebook fan page.Second to onlyBarack ObamaAnd why?He understands authenticit y
  30. 30. In 2009 mostcelebs leftFacebook to theirmanagementwhereas Dieselhas handled issince pretty muchday one
  31. 31. “Facebook became anopportunity to connect withfans for the first time. Nowwe’re in this new worldwhere it is all there on theInternet for you to playwith, and you can let peoplein as much as you want. Forme it was very therapeutic.”
  32. 32. TweetsPackaged up by a Gaga social media specialistStatus Update
  33. 33. While both Twitter andFacebook are the dominantsocial media platforms,increasingly celebs are usingnew and upcoming tools. http://www.popsugar.com/Celebrities-Using-Instagram-21244293
  34. 34. Think they’re all usingsocial media forpromotional reasons orto ‘give somethingback’ to the fans?Think again…
  35. 35. Companies such asAdly are connectingbrands to celebs andtheir millions of Twitterfollowers in a new formof celebrityendorsement
  36. 36. With a range of A-list names signed upit’s been reportedsome celebs arereceiving $10k pertweet
  37. 37. A number of celebs including ManchesterUnited footballer Rio Ferdinand andboxer Amir Khan were paid to tweet aboutSnickers
  38. 38. A number of celebs including ManchesterUnited footballer Rio Ferdinand andboxer Amir Khan were paid to tweet aboutSnickersNot without controversy
  39. 39. The Charlie sheen and Paris HiltonTest..
  40. 40. Tech blog The Next Web received a tweetfrom both Paris Hilton and CharlieSheen so measured the traffic from each
  41. 41. Tech blog The Next Web received a tweetfrom both Paris Hilton and Charlie Sheenand measured the traffic from each
  42. 42. 25000200001500010000 5000 0
  43. 43. 25000200001500010000 5000 0
  44. 44. Want to know what your fans thought of your appearanceon that T V show last night? Not sure what the generalconsensus is on your new style? Or your new musicaldirection?
  45. 45. Want to know what your fans thought of your appearanceon that T V show last night? Not sure what the generalconsensus is on your new style? Or your new musicaldirection?Good news
  46. 46. You can track in real-time how your celebrity brand isdoing and what your fans think. Better still, you canreact to it and tailor your messaging and approachaccordingly.Take advantage of the data you have available and makedecisions based on them.
  47. 47. If it’s good enough for Hollywood?
  48. 48. We know you’re competitive. We know that you compare yoursocial media followers and fans to your fellow artists andthat’s fine. Want to know how to do it strategically? Run acompetitor analysis alongside yourself and see what yourcompetitors, sorry, ‘peers’ are doing that you aren’t. Seewhat’s working for them and how you can tailor yourapproach to compete.
  49. 49. You can garner a lot of kudos and attention for yourdedication to innovation in social media. Britney Spearsmade headlines when she was the first person to reachone million then, oops she did it again, two millionfollowers on Google+. How? She was one of the first tostart using it and she worked at it.
  50. 50. Rather than selling their new born baby pictures to thetabloids, Beyonce and Jay-Z created a Tumblr blog whichincluded pictures of their daughter, Blue Ivy Carter, andinviting people “to share in our joy.”Jessica Alba told her Facebook subscribers about herpregnancy before the media. Both examples show fansthat they mean a lot to them.
  51. 51. Duplicating content from Twitter and rehashing it toFacebook is self-defeating. Fans of Gaga have littleincentive following her on both Twitter and Facebook whenthe updated content is the same. Combine the two, mixand match and watch as fans realize they must followyou on both platforms to keep in the loop.
  52. 52. http://stedavies.c om @stedavies

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