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The Social Celebrity
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The Social Celebrity

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A snapshot of how celebs are using Social Media.

A snapshot of how celebs are using Social Media.

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http://stedavies.com 361
http://endaguinan.com 232
http://www.scoop.it 105
http://eguinan.wordpress.com 80
http://kooolgmurrrder.tumblr.com 25
http://boutofcontext.com 21
http://localhost 19
http://k1114091music.tumblr.com 19
http://www.rev.360i.dlawrence.ctd.360i.com 14
http://flavors.me 11
https://si0.twimg.com 8
http://www.twylah.com 7
https://twimg0-a.akamaihd.net 6
http://greatprblogs.collected.info 6
https://dev.twitter.com 5
http://tumblr.hootsuite.com 4
http://ripareviews.com 3
http://feeds.feedburner.com 3
http://jheffersonreyesdorado.blogspot.com 3
http://www.rev.360i.msheahan.ctd.360i.com 3
http://tweetedtimes.com 3
http://www.etceter.com 3
http://us-w1.rockmelt.com 2
http://www.weebly.com 1
http://www.newsblur.com 1
http://74.6.116.71 1
https://twitter.com 1
http://webcache.googleusercontent.com 1
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The Social Celebrity The Social Celebrity Presentation Transcript

  • The EntertainmentIndustry isn’t what itused to be
  • The EntertainmentIndustry isn’t what itused to be The charm, glitz and glamour of yesteryear is no more
  • Whereas it was mucheasier to mask andprotect an image in theGolden Years
  • Whereas it was much Gay guyeasier to mask andprotect an image in theGolden Years
  • Twitter wasn’tinitially a big hitwith celebs butits impact onhow they usethe web wasrevolutionary
  • Twitter wasn’tHindsight lulz initially a big hit with celebs but its impact on how they use the web was revolutionary
  • One of the firstA-list celebrityadopters ofTwitter wasAshton Kutcher
  • In 2009 Kutcherbecame the firstTwitter user toreach 1 millionfollowers, beatingCNN in theprocess
  • Not all celebs understoodTwitter straight away.Many, including BritneySpears, initially let theirmanagement team updatetheir Twitter status forthem
  • “If I am going to speak, itwill come from me. It’s 140characters. It’s so fewcharacters. If you need aghostwriter for that, I feelsorry for you.”Shaquille O’Neil, New York Times, 2009
  • Charlie Sheentweets his mobilenumber to his fivemillion followersIt was meant to bea private messageto Justin Bieber
  • Britney’s Twitteraccount was hackedturning Britney into a devilworshipper
  • Except Jo Pa was fired forallegedly covering up sexualabuse by a staff member ofPenn State University
  • Wayne Rooneyoriginally registered@Wazzaroon08 ashis Twitter name
  • Wayne Rooneyoriginally registered@Wazzaroon08 ashis Twitter name
  • A tweet by Rooney to a fan of arival team read…
  • Causing headaches for Sir Alex“We as a club are looking at it [social media] because there can be issues attached to itand we dont want that.”
  • Later, a clean up ofhis Twitter handleand no doubt somesocial mediaguidance andtraining, Rooney’stweeting with more‘awareness’
  • Blasphemy
  • 50 Cent set up an online petitionagainst P Diddy’s constant use of hisdead friend, Biggie Smalls’ name
  • You can always use it to kiss andmake up though…
  • And if that fails use Twitter’sPromoted Tweets
  • Yo, we got celebs!
  • Rihanna’s aprolific tweeterand tweetsmultiple times aday to engagewith her fans
  • On Facebook,however, allactivity is done byher managementteam
  • If there’s one dudewho’s personallyembraced Facebookas a means toengage his fansit’s Vin Diesel
  • In 2009, Diesel hadthe second biggestFacebook fan page.Second to onlyBarack Obama
  • In 2009, Diesel hadthe second biggestFacebook fan page.Second to onlyBarack ObamaAnd why?
  • In 2009, Diesel hadthe second biggestFacebook fan page.Second to onlyBarack ObamaAnd why?He understands authenticit y
  • In 2009 mostcelebs leftFacebook to theirmanagementwhereas Dieselhas handled issince pretty muchday one
  • “Facebook became anopportunity to connect withfans for the first time. Nowwe’re in this new worldwhere it is all there on theInternet for you to playwith, and you can let peoplein as much as you want. Forme it was very therapeutic.”
  • TweetsPackaged up by a Gaga social media specialistStatus Update
  • While both Twitter andFacebook are the dominantsocial media platforms,increasingly celebs are usingnew and upcoming tools. http://www.popsugar.com/Celebrities-Using-Instagram-21244293
  • Think they’re all usingsocial media forpromotional reasons orto ‘give somethingback’ to the fans?Think again…
  • Companies such asAdly are connectingbrands to celebs andtheir millions of Twitterfollowers in a new formof celebrityendorsement
  • With a range of A-list names signed upit’s been reportedsome celebs arereceiving $10k pertweet
  • A number of celebs including ManchesterUnited footballer Rio Ferdinand andboxer Amir Khan were paid to tweet aboutSnickers
  • A number of celebs including ManchesterUnited footballer Rio Ferdinand andboxer Amir Khan were paid to tweet aboutSnickersNot without controversy
  • The Charlie sheen and Paris HiltonTest..
  • Tech blog The Next Web received a tweetfrom both Paris Hilton and CharlieSheen so measured the traffic from each
  • Tech blog The Next Web received a tweetfrom both Paris Hilton and Charlie Sheenand measured the traffic from each
  • 25000200001500010000 5000 0
  • 25000200001500010000 5000 0
  • Want to know what your fans thought of your appearanceon that T V show last night? Not sure what the generalconsensus is on your new style? Or your new musicaldirection?
  • Want to know what your fans thought of your appearanceon that T V show last night? Not sure what the generalconsensus is on your new style? Or your new musicaldirection?Good news
  • You can track in real-time how your celebrity brand isdoing and what your fans think. Better still, you canreact to it and tailor your messaging and approachaccordingly.Take advantage of the data you have available and makedecisions based on them.
  • If it’s good enough for Hollywood?
  • We know you’re competitive. We know that you compare yoursocial media followers and fans to your fellow artists andthat’s fine. Want to know how to do it strategically? Run acompetitor analysis alongside yourself and see what yourcompetitors, sorry, ‘peers’ are doing that you aren’t. Seewhat’s working for them and how you can tailor yourapproach to compete.
  • You can garner a lot of kudos and attention for yourdedication to innovation in social media. Britney Spearsmade headlines when she was the first person to reachone million then, oops she did it again, two millionfollowers on Google+. How? She was one of the first tostart using it and she worked at it.
  • Rather than selling their new born baby pictures to thetabloids, Beyonce and Jay-Z created a Tumblr blog whichincluded pictures of their daughter, Blue Ivy Carter, andinviting people “to share in our joy.”Jessica Alba told her Facebook subscribers about herpregnancy before the media. Both examples show fansthat they mean a lot to them.
  • Duplicating content from Twitter and rehashing it toFacebook is self-defeating. Fans of Gaga have littleincentive following her on both Twitter and Facebook whenthe updated content is the same. Combine the two, mixand match and watch as fans realize they must followyou on both platforms to keep in the loop.
  • http://stedavies.c om @stedavies