Social Media Marketing

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19 comments

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  • + justingsouter justingsouter 1 week ago
    Excellent work, Stephen!
  • + getmyexback Peter Andray 1 week ago
    Well social media is a two edge sword , some people blog and twitter their lives away , while the people that really matter just fade away . Spare some time for the ones you care about .

    http://www.softe4u.com/getexback
  • + viperdepezro viperdepezro 1 week ago
    fantastic presentation..could u make this copy downloadable or share with me?
    viper.depezro@gmail.com Thanks in advance
  • + Forkels4Title Forkels4Title 2 weeks ago
    great presentation thanks for sharing!
  • + AlliBjarna Adalsteinn 2 weeks ago
    Hi, a brilliant presentation... Is it possible to get a copy of it?

    Kindest regards,
    Alli Bjarna

    allibjarna78@gmail.com
  • + sarah1972 a 2 weeks ago
    Brilliant presentation! please will you share this with me?
    sarah.wrigley@manairport.co.uk
  • + littlepiggy littlepiggy 2 weeks ago
    Love it... would you kindly share with me?
    My email: yangmeimei1217@gmail.com
    thanks a lot~~
  • + Dianova Dianova Portugal 2 weeks ago
    Just brilliant, thanks for sharing Stephen, what a great cooptitive attitude!
  • + JamesBall NotEasyToForget.com 2 weeks ago
    Incredible work on the presentation itself Stephen. The information is most useful! I’ve made it known to as many as I know. Thank you for sharing it on Slideshare.
  • + Advertisinggenius Rob van Alphen 2 weeks ago
    Nice presentation!
    Completely agree with your last slide; changing social media to ’social business’. Dachis made a great point with this.. Talking about ’media’ puts way too much focus on the set of technologies

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Notes on slide 1

Impact of the campaign clearly visible: Quote volumes up 80%. Cost per visit down 73%

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Social Media Marketing - Presentation Transcript

  1. Social Media Marketing Stephen Davies | http://stedavies.com | @stedavies |
  2.  
  3. THE WORLD IN WHICH WE LIVE HAS CHANGED
  4. HOW WE CONSUME MEDIA HAS CHANGED TOO
  5. What’s causing these... Ch-ch-ch-ch Changes?
    • Fragmentation
    • The internet
    • Social Media
    • Fragmentation
  6. 40 YEARS AGO WE WERE PRETTY RESTRICTED TO THE MEDIA WE COULD CONSUME TV, Radio, Newspapers, Magazines, Record player
  7. 20 YEARS AGO NEW TECHNOLOGIES GAVE US NEW MEDIA TO CONSUME VCR, Walkman, PC, Video games, Satellite TV
  8. PRESENT DAY AND THE MEDIA WE HAVE AT OUR DISPOSAL IS ALMOST UBIQUITOUS Internet, Mobile phone, iPhone, Blogs, Text messaging, etc.
    • Fragmentation
    • The internet
  9.  
  10.  
    • Fragmentation
    • The internet
    • Social Media
  11. Social Media is… “… an umbrella term that defines the various activities that integrate technology, Social Interaction , and the construction of words and pictures.” Wikipedia
  12.  
  13.  
  14. ANYONE THINK SOCIAL MEDIA IS JUST A LOAD OF POO? Notice: No real poo was used in the making of this slide
  15. “ To find something comparable, you have to go back 500 years to the printing press, the birth of mass media … Technology is shifting power away from editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control. ” Rupert Murdoch, Wired Magazine, July 2006 RUPERT DISAGREES
  16. AND AS THE TRADITIONAL MEDIA BEGINS TO LOSE ITS GRIP ON THE DOMIANACE IT ONCE HAD
  17.  
  18. And this next slide is where marketers get it all wrong
  19.  
  20. YOU SEE, IT’S NOT JUST ABOUT EYEBALLS Excuse the pun
  21. NOR IS IT JUST ABOUT GETTING ‘HITS’
    • Communication
    • Connections
    • Collaboration
    • Collective Wisdom
    • Contributing
    • Content Creation (UGC)
    • Community!
    IT’S ABOUT BEING HUMAN It’s true (as cringe-worthy as it sounds)
  22. In essence, it’s communication. It’s what we as humans do. And we’ve done it since the beginning of man.
  23. I need to rest I need to drink Let’s hunt
  24. I need to rest I need to drink Let’s hunt
  25. Am knackered !@##?! *hic* Where’d that pickle gan?!
  26. NOT ALL OF US ARE CONVERSATIONALISTS
  27. 10 TIPS USING SOCIAL MEDIA FOR YOUR COMPANY OR PERSONAL BRAND Practicing what you preach
  28. 1. REGISTER YOUR BRAND/NAME www.knowem.com
  29. 2. DO YOUR RESEARCH Find out who’s out there
  30. 3. UNDERSTAND THE CULTURE AND ETIQUETTE
  31. 4. READ, READ, READ! Often overwhelming but a necessity
  32. 5. SELECT THE RIGHT TOOLS That’s all they are
  33. 6. LEARN THE VOCABULARY Then learn how to articulate it in plain English
  34. 7. ENCOURAGE STAFF TO PARTICIPATE Often difficult | Share learnings | Social media policy?
  35. 8. NETWORK It’s called social *networking* for a reason http://www.flickr.com/photos/drbeachvacation/2962850791/
  36. 9. THINK ALTRUISTICALLY Never do the hard sell
  37. 10. LEARN FROM IT It’s amazing how much you can put in the day job
  38. HOW I USE SOCIAL MEDIA From a personal/professional standpoint Thought Leadership/Expertise Real-time discussion with colleagues, peers, suppliers. Asking for help, opinions etc Arranging meetings Completely personal. Not used in a professional context at all Events, travels, coverage and articles Showcase my presentations Research Online CV Protect my reputation
  39. Social Media in action
  40.  
  41. Creative: Generating awareness around a boring product
  42.  
  43.  
  44. Protesting: Students protest from the comfort of their bedrooms
  45.  
  46. We wanted to make the transition to paying interest smoother. This gets the message across that there is a cost to borrowing, and prepares graduates for the transition from student life to that of a young worker. “ ” HSBC
  47.  
  48. Like any service-orientated business we are not too big to listen to the needs of our customers. Following the feedback from our graduate account holders we have taken the decision to freeze interest charging on 2007 graduates' overdrafts . “ ” HSBC
  49.  
  50. Revolt: Not accepting the unacceptable
  51. Source
  52.  
  53.  
  54.  
  55.  
  56.  
  57.  
  58.  
  59. Integration: ‘cause traditional channels still matter
  60. SIMPLES
  61.  
  62. “ Social media was the perfect platform for Aleksandr to develop conversational relationships with his fans. We wanted people to be able to ask him questions, share content and to talk directly to him.” Amelia Torode, Head of Strategy and Innovation, VCCP
    • 586,000 fans
    • 1,000 meerkat-inspired photos
    • 8,370 wall posts
    • 169,850 video views
    • 311 offers of marriage
    • 256 offers of adoption
    • 20 petitions demanding merchandise
  63.  
    • 27,000 followers
    • “ More influential” on Twitter than Boris Johnson and Hilary Clinton (JCPR)
  64.  
    • Bottom Line
    • 100% increase in traffic to CompareTheMarket.com
    • Cost per visit reduced by 75%
    • 100% increase in insurance quotes
    • Market share has tripled
    • 55% of online conversation about car insurance are about CompareTheMarket.com (previously 15%)
    • Competitors changed their search strategy
  65.  
  66.  
  67. Learning Cycle
  68. How much can you possibly know about yourself if you’ve never been in a fight?
  69. How effective can your social media campaign be if you haven’t carried out your research first?
  70. “ This is all well and good but how do I convince my clients/boss?”
    • Embrace and invest in it first
    • Develop an approach and ‘point of view’ on social media
    • Put in on their agenda
    • Research the client’s/company’s social media footprint
    • Send them relevant and interesting links
    • Educate and give meaning
    • Start slowly if necessary
    IT’S GONNA TAKE TIME
  71. “ I came here on the basis that I’ll be leaving a guru. My client/boss wants me to do a full scale social media campaign. Need answers, damn it!”
    • Don’t try and BS your way through it
    • Seek help
    • Google is a good friend of yours
    • Consult client/boss in reasons why social media needs to be a slow process
    • Pull your finger out
    YOU DON’T HAVE MUCH TIME
  72. “ OK then Mr ‘I’m great but not a guru’, where is all this stuff headed?”
    • PR, marketing, digital, SEO agencies … this stuff is all up for grabs
    MY SEVEN HONEST THOUGHTS
    • PR, marketing & SEO agencies are all fighting for a piece of the pie
    MY SEVEN HONEST THOUGHTS
    • PR, marketing, digital, SEO agencies … this stuff is all up for grabs
    • PR is (in theory) the rightful owner of SM. Not really happening
    MY SEVEN HONEST THOUGHTS
    • PR, marketing, digital, SEO agencies … this stuff is all up for grabs
    • PR is (in theory) the rightful owner of SM. Not really happening
    • The term ‘social media’ will be come extinct
    MY SEVEN HONEST THOUGHTS
    • PR, marketing, digital, SEO agencies … this stuff is all up for grabs
    • PR is (in theory) the rightful owner of SM. Not really happening
    • The term ‘social media’ will be come extinct
    • Those in media who continue to dismiss it will become irrelevant
    MY SEVEN HONEST THOUGHTS
    • PR, marketing, digital, SEO agencies … this stuff is all up for grabs
    • PR is (in theory) the rightful owner of SM. Not really happening
    • The term ‘social media’ will be come extinct
    • Those in media who continue to dismiss it will become irrelevant
    • If you’re not doing what the 16 -24 demographic are doing you’ll become irrelevant
    MY SEVEN HONEST THOUGHTS
    • PR, marketing, digital, SEO agencies … this stuff is all up for grabs
    • PR is (in theory) the rightful owner of SM. Not really happening
    • The term ‘social media’ will be come extinct
    • Those in media who continue to dismiss it will become irrelevant
    • If you’re not doing what the 16 -24 demographic are doing you’ll become irrelevant
    • Social media will become less social
    MY SEVEN HONEST THOUGHTS
    • PR, marketing, digital, SEO agencies … this stuff is all up for grabs
    • PR is (in theory) the rightful owner of SM. Not really happening
    • The term ‘social media’ will be come extinct
    • Those in media who continue to dismiss it will become irrelevant
    • If you’re not doing what the 16 -24 demographic are doing you’ll become irrelevant
    • Social media will become less social
    • Expect to hear the phrase ‘social business’ in the future
    MY SEVEN HONEST THOUGHTS
  73. Stephen Davies | http://stedavies.com | @stedavies |

+ Stephen DaviesStephen Davies, 2 weeks ago

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