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An Interest In Pinterest

by Stephen Davies

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A presentation on why Pinterest is becoming important for marketing and communication.

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http://greengathering.blogspot.com.au	9
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http://flavors.me	5
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http://hannahredmond.com	5
http://jvtolvanen.com	3
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http://caixa-dos-pirolitos.blogspot.com	2
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http://www.greengathering.blogspot.com	1
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An Interest In Pinterest Presentation Transcript

Pinterest is a “virtualpinboard” that allowsyou to save andcategorize imagesyou find around theweb

It also lets youbrowse otherpeople’s virtualpinboards toohelping you to findnew stuff

… and everbody’spinning everything

Recipes

Recipes Fashion

I could go on….

Pinterest is growingphenomenally too

US data only

Generic Stock Photo Man says….“Collecting pretty pictures isall well and good but I ambusy running a marketingdepartment. You told me toread blogs and I did, you toldme to tweet and I am, andnow you’re telling me I needto ‘pin’ too?“I’ve got four frickin’ armsand I still don’t have enoughtime!”

Actually, Mr GenericStock Photo Manwith four arms,there’s a businesscase for Pinterest

A number of brands includingGap, Southwest Airlines,Unicef and General Electrichave created their ownPinterest profiles

It’s also becoming known asa high traffic source toexternal sites…

Generic Stock Photo Man says…. “OK, I’m sold. We need to create a brand presence on Pinterest and make our content ‘pinable’. “How do we do it properly?”

1. Create aPinterest profile

1. Create a It’s currently by invite only but if you ask someone nicely they’ll probablyPinterest profile send you one

2. Add engagingimages

2. Add engaging Look at Whole Foods’ engaging images. Nom nom!images

3. Include useful Chobani includes recipes on how users can use its products differently. Usefulcontent and engaging Ht Hubspot

4. Be innovative Clothing retailer, Lands’ End Canvas ran a competition asking entrants to scan the company’s retail store and create pinboards from their cloths

5. Be Pinnable Pinterest is a great source of traffic back to a site. To help people do that add the Pinterest ‘pin it’ button to your images on your website

Happy Pinning!http://stedavies.com@stedavies.com

lisametanym Very helpful presentation. It's early days in the UK, but Pinterest is gathering momentum. 1 year ago

Are you sure you want to

Bryce Christiansen, Marketing at Balanced WorkLife Company Pinterest has been an interesting platform. Like David said, my wife was on it before me and she actually sent me my invite. I've seen some great applications since using it. 1 year ago

Stephen Davies, Consultant @kitseeborg Thanks! Just thanked them on Facebook! 1 year ago

Present Yourself at Present Yourself Great presentation - you got quite a few shares over on Facebook http://www.facebook.com/slideshare 1 year ago

Stephen Davies, Consultant @davidcrandall Thanks. Favorited a few of your presentations. Great designs! 1 year ago

Ravi Patel, Digital Marketing Manager at Webenza Hey great job... 1 year ago

http://www.ma.clariza.com at http://www.ma.clariza.com 'I am one of pinterest & done.'^ ^;...

February 10,2012
Friday, 10:47 AM
At: 38 Unit, PHILIPPINES
http://www.ma.clariza.com 1 year ago

ah_livia Thanks for sharing. I didn't know this site existed.

(BTW) interestingly simple layout and clear & to the point examples on slides 5 - 11 1 year ago

TrespontosBrasil at TrespontosBrasil Rápido, instrutivo... Excelente primeiro passo para entender o Pinterest. 1 year ago

David Crandall, Presentation Designer at Brand Super Power I dig it! Well done and helpful for people looking to use Pinterest as a content marketing solution. It's the first social media platform that my wife was on before me and is on MORE than me...though I have certainly spent my fair share on it now. Ha! 1 year ago