SXSW Update 2012

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Onze SXSW Update presentatie van de belangrijkste trends & startups van SXSW Interactive 2012

Our SXSW Update presentation of the most important trends & startups of SXSW Interactive 2012

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SXSW Update 2012

  1. 1. SXSW’12 UPDATE tweet of schiet #sxswupdate
  2. 2. SXSW’12 UPDATE tweet of schiet #sxswupdate INTRO
  3. 3. 3sixtyfive is een pure play social media agency3sixtyfive ontwikkelt strategieën, concepten en programmas op het gebied vansocial business & brandingEn helpt merken om haar doelgroep én medewerkers langdurig te betrekkenCentraal in onze aanpak staat het 365Social Branding ProgrammaHiermee kunnen organisaties zorgen voor continue relevante aanwezigheid binnenhet sociale web en 365 dagen per jaar optimale merkwaarde creëren SXSW2012
  4. 4. Finch- Media line Injection Radian6 Real Social Brand time Speak- Reports ing Scan Social Publish- Trends, Vision & Social Media Friend ing Knowledge Monitoring Room Com. Direction manage ment Social Business 365 Strategy & kpi‘s Campaig Outreach Social Brand ns Concept Programma Executive Sessions Seeding Social Influencer Media Influence Policy Organizational Identification & rs Embedding Dashboard Work Hot shops spots Social Solution f- Dash Tools Development commerc board e Apps Own Social Commun Media ity Websiteactive listening > engaging in conversations > continuous optimizing & solving
  5. 5. SXSW2012
  6. 6. VISIEop social
  7. 7. Business as usual
  8. 8. Geldt vooralleen nietde marketing afdeling
  9. 9. Geen controle maar sturing
  10. 10. Geen bereik maarvertrouwen en engagement
  11. 11. Merken moeten zelfhun social initiatieven managen
  12. 12. Toegevoegde waarde ligt in service
  13. 13. Programma’s in plaats van campagnes
  14. 14. Conversaties beginnen met luisteren
  15. 15. SXSW2012
  16. 16. SXSW2012
  17. 17. WAT WAS HET CENTRALE THEMASXSW2012? SXSW2012
  18. 18. SXSW2012
  19. 19. TITEL? SXSW2012
  20. 20. SERENDIPITY SXSW2012
  21. 21. AGENDA- SOCIAL DISCOVERY- THE LEAN STARTUP- INTERCHANGE ZERO & PAYMENT 2.0- SOCIAL COMMERCE- SOCIAL TVVRAGEN SXSW2012
  22. 22. QUESTIONS OR REMARKS... SHOOT!tweet of schiet #sxswupdate
  23. 23. SXSW’12 UPDATE tweet of schiet #sxswupdate SOCIAL DISCOVERY; Supercharged Serendipity By John Meulemans
  24. 24. FOURSQUARE: SO 2011 SXSW2012
  25. 25. FOURSQUARE: SO 2012JUST CHECK RADAR SXSW2012
  26. 26. RADAR:LIKE HANGING OUT WITH A FRIENDIN ANOTHER CITY SXSW2012
  27. 27. SXSW 2012:the year of #socialdiscovery
  28. 28. Definition:discover and connect with interestingpeople & places near you
  29. 29. AND IT’S WAR! SXSW2012
  30. 30. PLAYERS: SONAR SXSW2012
  31. 31. PLAYERS: HIGHLIGHT SXSW2012
  32. 32. PLAYERS: BANJO SXSW2012
  33. 33. PLAYERS: GLANCEE SXSW2012
  34. 34. PLAYERS: ETCETERA SXSW2012
  35. 35. How does it work?recommendation based on likes,checkins, friends, profile, tweets,sentiment, demographics etc...
  36. 36. WHIT.LI SXSW2012
  37. 37. AND THE WINNER IS... SXSW2012
  38. 38. EVERBODY KNOWS ABC SXSW2012
  39. 39. ALWAYSBECHARGING SXSW2012
  40. 40. ALWAYSBECHARGING SXSW2012
  41. 41. So...what does it all mean?how does this apply to my brand?tell me about the opportunities!
  42. 42. NETWERKEN SXSW2012
  43. 43. DATEN SXSW2012
  44. 44. RESTAURANTS SXSW2012
  45. 45. KLEDING SXSW2012
  46. 46. EVENTS SXSW2012
  47. 47. FOURSQUARE IS NOT ABOUT TELLING YOUR LOCATIONIT’S TELLING YOU WHERE YOU NEED TO BE.D.Crowley SXSW2012
  48. 48. SXSW’12 UPDATE tweet of schiet #sxswupdate THE LEAN STARTUP The Science of Entrepreneurship By Paolo Martorino
  49. 49. QUESTIONS OR REMARKS... SHOOT!tweet of schiet #sxswupdate
  50. 50. ERIC RIESNEW YORK TIMES BESTSELLEREIGEN ERVARINGWERELDWIJDE BEWEGING #LEANSTARTUP SXSW2012
  51. 51. STARTUPS ZIJN HOTMEESTE MISLUKKEN40% FAILLIET80% GEEN ROI90% DOELSTELLING NIET GEHAALDBron: Harvard Business School SXSW2012
  52. 52. VAAK VEEL THEATERFOCUS OP FUNDINGWAARDE VAAK ONDUIDELIJKDE MOETJES WORDEN VAAK VERGETENONDERNEMEN IS VOORAL SAAISAAI ESSENTIEEL ONDERDEEL SXSW2012
  53. 53. FAILURE VAAK NOODZAKELIJK FAILURE IS NIET HET PROBLEEMJE TIJD STEKEN IN IETS WAAR JE NIET ECHT ACHTER STAAT WEL SXSW2012
  54. 54. WETENSCHAP OVER ONDERNEMERSCHAPGEBASEERD OP 300 JAAR OUDE PRINCIPES SXSW2012
  55. 55. CORPORATESNU VAAK ACHIEVING FAILUREACHIEVING FAILURE= DID WE ACCOMPLISH OUR PLAN THATDIDN’T WORK AND NOBODY NEEDEDALWAYS ONE LAST EXCUSE...AT LEAST IT WAS A GOOD LEARNING EXPERIENCE SXSW2012
  56. 56. NIEUWE WETENSCHAP VAN HET ONDERNEMERSCHAPNIEUWE AANPAK VAN HET ONDERNEMERSCHAPVERANDEREN VAN DE MANIER WAAROP BEDRIJVEN WORDENGEBOUWD EN NIEUWE PRODUCTEN WORDEN GELANCEERD SXSW2012
  57. 57. STARTUP DEFINITIEEEN ORGANISATIE GEWIJD AAN HET CREËREN VAN IETS NIEUWSONDER OMSTANDIGHEDEN VAN EXTREME ONZEKERHEIDGARAGE STARTUP FORTUNE 500 BOARDROOM SXSW2012
  58. 58. HEBBEN DEZELFDE MISSIEDOOR DE MIST VAN ONZEKERHEID DOORDRINGEN OM DE JUISTEWEG NAAR EEN DUURZAME BEDRIJFSVOERING TE ONTDEKKEN SXSW2012
  59. 59. GEÏNSPIREERD DOOR DE LESSEN VAN LEAN MANUFACTURINGJAPAN"GEVALIDEERDE LEREN"ONDERNEMERSCHAP = MANAGEMENT SXSW2012
  60. 60. LEAN STARTUP AANPAK STIMULEERTEFFICIËNTER GEBRUIK VANKAPITAALMENSELIJKE CREATIVITEITMINIMAL VIABLE PRODUCTS SXSW2012
  61. 61. SXSW2012
  62. 62. ONZE WERELD WORDT STEEDS VERANDERLIJKERHOE GA JE HIERMEE OM?PIVOT:VAN RICHTING (STRATEGIE) VERANDEREN ZONDERVAN VISIE TE VERANDERENIF WE CAN REDUCE THE TIME BETWEEN PIVOTSWE CAN INCREASE OUR ODDS OF SUCCESS STARTUP = EXPERIMENT = FAILURE = PIVOT SXSW2012
  63. 63. DON’T LAUNCH USE THE MINIMUM USE INNOVATORS & EARLY ADOPTERS© Julia de Boer / The Next Web SXSW2012
  64. 64. FEEDBACK LOOPGEEN TECHNIEKGAAT OM MINDSET ESSENTIE: HELPT HET OM SNELLER TE LEREN? SXSW2012
  65. 65. MINIMUM VIABLE PRODUCTS THAT MADE IT BIGWWW SXSW2012
  66. 66. TWITTER SXSW2012
  67. 67. GROUPON SXSW2012
  68. 68. FACEBOOK SXSW2012
  69. 69. SXSW2012
  70. 70. SXSW’12 UPDATE tweet of schiet #sxswupdate PAYMENTS & SOCIAL Interchange Zero & Payment 2.0 By John Meulemans
  71. 71. GAMIFICATION CAN CHANGETHE WAY WE PAY SXSW2012
  72. 72. INTERCHANGE ZERO2-20% TO MOVE MONEY$ 50B A YEARREMOVE THE FRICTIONPUT THE MONEY BACK IN THE ECONOMY SXSW2012
  73. 73. Why?the last market where friction wasremoved was information market.then the internet happened.
  74. 74. HOW? SXSW2012
  75. 75. INTERCHANGE ZERO 1: Bring costs down by law (Durbin Legislation) and by new competition (Disruptors).
  76. 76. DISRUPTIVE:SQUAREDWOLLAISIS SXSW2012
  77. 77. SQUARE SXSW2012
  78. 78. ISIS SXSW2012
  79. 79. INTERCHANGE ZERO 2: Bring revenue up by information and gamification
  80. 80. IF YOU KNOW:WHAT TIME YOUR RESTAURANT IS EMPTYWHICH PEOPLE LOVE YOUR PRODUCTSHOW YOU CAN MEASURE LOYALTYJUST USE GAMIFICATION TO DRIVE TRAFFIC SXSW2012
  81. 81. SUNKEN REWARD DYNAMIC SXSW2012
  82. 82. APPOINTMENT DYNAMIC SXSW2012
  83. 83. PROGRESSION DYNAMIC SXSW2012
  84. 84. AND LET’S NOT FORGET THE NEW UPCOMING CURRENCY:40 COUNTRIES290 MILLION PEOPLE SXSW2012
  85. 85. Andthe answer is...
  86. 86. FACEBOOK CREDITS:1 FB CREDIT = $ 0,10ONLY DIGITALCOUPONS POSSIBLECLOSED LOOP SYSTEMNOT CLOSE TO INTERCHANGE ZERO: 30% SXSW2012
  87. 87. So what...can you buy with facebook credits?
  88. 88. A COUNTRY HOUSE$ 2.1B MARKET IN 2011 SXSW2012
  89. 89. MOVIES & CONCERTS30-50 CREDITSCHECK MILYONI ON FBWATCH TOGETHERSHARE CLIPS & QUOTESSOCIAL ANTICS SXSW2012
  90. 90. SUBSCRIPTIONSMUSICDATING SXSW2012
  91. 91. FACEBOOK:YOUR NEW BANK SXSW2012
  92. 92. So...what does it all mean?how does this apply to my brand?tell me about the opportunities!
  93. 93. GAMIFY:FACEBOOK CREDITS AS FREQUENT FLYER PROGRAM SXSW2012
  94. 94. GIVE CREDITS AWAY IN CAMPAIGNS:2M CREDITS > 300K LIKES > 30% RETURNS SXSW2012
  95. 95. VOTING MECHANISM:FACEBOOK CREDITS TO PAY FOR YOUR TVOH VOTE SXSW2012
  96. 96. REWARDING QUESTIONS OR ANSWERS SXSW2012
  97. 97. FACEBOOK CONNECTREGISTER CREDIT / DEBIT CARDSHOP OR DINE OUTAT 25.000 LOCATIONSEARN FB CREDITS SXSW2012
  98. 98. FOR PAYING WITH A PARTICULAR CREDIT CARD SXSW2012
  99. 99. Talking about credit cards...did you hear about the americanexpress and their social program?
  100. 100. AMEX 2011 FOURSQUARE PROGRAM SXSW2012
  101. 101. AMEX 2012 TWITTER PROGRAM SXSW2012
  102. 102. AMEX 2012 TWITTER PROGRAM SXSW2012
  103. 103. SXSW’12 UPDATE tweet of schiet #sxswupdate SOCIAL COMMERCE; The fails and wins of a effective approach to commerce within the social graph by Paolo Martorino
  104. 104. QUESTIONS OR REMARKS... SHOOT!tweet of schiet #sxswupdate
  105. 105. SOCIAL COMMERCEAL REDELIJK BEKEND BEGRIPNO BRAINER ...LOGISCH VERLENGSTUK VAN E-COMMERCE? SXSW2012
  106. 106. ONDANKS AL DEZE INTUÏTIEVE JUISTHEIDLIJKT HET SUCCES UIT TE BLIJVENBEHALVE BIJ ZYNGA DE MAKER VAN... SXSW2012
  107. 107. DEFINITIE VAAK WAT WAZIGE COMMERCEM COMMERCEF COMMERCETV COMMERCE SXSW2012
  108. 108. DISLIKE:A SUBSET OF ELECTRONIC COMMERCE THAT INVOLVES USING SOCIALMEDIA, ONLINE MEDIA THAT SUPPORTS SOCIAL INTERACTION ANDUSER CONTRIBUTIONS, TO ASSIST IN THE ONLINE BUYING AND SELLINGOF PRODUCTS AND SERVICES.SELLING WITH SOCIAL MEDIAMONETIZING SOCIAL MEDIA SITES…APPLICATIONS TRANSFORM[ING] APROFILE PAGE ON A SOCIAL NETWORK INTO AN ONLINE STORE,COMPLETE WITH PAYMENT PROCESSING SXSW2012
  109. 109. LIKE:SOCIAL COMMERCE IS THE USE OF SOCIAL TECHNOLOGIES TOCONNECT, LISTEN, UNDERSTAND, AND ENGAGE TO IMPROVE THESHOPPING EXPERIENCECREATING PLACES WHERE PEOPLE CAN COLLABORATE ONLINE, GETADVICE FROM TRUSTED INDIVIDUALS, FIND GOODS AND SERVICES ANDTHEN PURCHASE THEM SXSW2012
  110. 110. NU VAAK TRANSACTIE GEDREVENVAAK WEBSHOP VERTAALD NAAR FACEBOOK SXSW2012
  111. 111. SHOPPING WAS AL SOCIAAL UITDAGING IS HOE JE DE BESTE SOCIAL COMMERCE BELEVING CREËERT VOOR JE KLANTEN SXSW2012
  112. 112. SOCIAL COMMERCE MAAKT HET MAKKELIJKER VOORCONSUMENTEN OM TE BESLISSENMAAR DIT IS VAAK NIET GENOEG SXSW2012
  113. 113. MENSEN BESTEDEN ZOVEEL TIJD OP SOCIALE NETWERKENPRIMITIEVE MENSELIJKE BEHOEFTE OM TE CONNECTEN MET ANDEREN HIER EEN SHOPPINGMALL TUSSEN DROPPEN WERKT NIET SXSW2012
  114. 114. PLEK WAAR KOPEN FUN IS OMGEGEVEN DOOR SERENDIPITEITHET VINDEN VAN IETS ONVERWACHTS EN BRUIKBAARSTERWIJL JE OP ZOEK BENT NAAR IETS TOTAAL ANDERSHELPEN BIJ HET VERMOGEN OM TEGEN WAARDEVOLLE ZAKENAAN TE LOPEN SXSW2012
  115. 115. SOCIALE-COMMERCE COMMERCEE-COMMERCE SXSW2012
  116. 116. TOEKOMST SOCIAL COMMERCE?VRM: VENDOR RELATIONSHIP MANAGEMENTMINDER ZOEKEN MEER TRUSTCIRCLE GEBRUIKENSTERKE OPKOMST NICHESSOCIAL COMMERCE = COMMERCE SXSW2012
  117. 117. SXSW2012
  118. 118. SXSW’12 UPDATE tweet of schiet #sxswupdate SOCIAL TV Viewer becomes User By John Meulemans
  119. 119. MY PERSONAL FAVOURITE2012: THE YEAR OF SOCIAL TV SXSW2012
  120. 120. IT’S THE NEW WATERCOOLER SXSW2012
  121. 121. Social TVabout using the second screen toengage the audience before, during andafter the show.
  122. 122. VIEWER BECOMES USER...AND THAT’S A GOOD THING SXSW2012
  123. 123. NOT NEW SXSW2012
  124. 124. HOW DOES THIS WORK:FACEBOOK & #TWITTERCHECKINSCHATS / MESSAGING SXSW2012
  125. 125. players
  126. 126. 2M USERS170K CHECKINS OSCARS SXSW2012
  127. 127. SXSW2012
  128. 128. SXSW2012
  129. 129. SXSW2012
  130. 130. SXSW2012
  131. 131. SXSW2012
  132. 132. SXSW2012
  133. 133. SXSW2012
  134. 134. gaan mensen dat echt doen?
  135. 135. PROBABLYMTV KEEPSBREAKINGTHE RECORDS SXSW2012
  136. 136. JUST SOME STATS SXSW2012
  137. 137. SXSW2012
  138. 138. SXSW2012
  139. 139. SXSW2012
  140. 140. So...what does it all mean?how does this apply to my brand?tell me about the opportunities!
  141. 141. REWARD LOYALTY SXSW2012
  142. 142. EXCLUSIVE CONTENT & EVENT UPDATESRECAPSTHOUSANDS OF GROUPSALL 3-5 FANSIT’S ABOUT NICHE SXSW2012
  143. 143. SXSW2012
  144. 144. QUESTIONS OR BEER? SXSW2012
  145. 145. “It’s not about what you’re, saying, it’s about howthank you listen. Customer Service is the new business. We are now living in a “thank you”you economy.” Quote: @garyvee More info: www.3sixtyfive.co Twitter: @weare3sixtyfive

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