Solving Business Problems - An introduction to 3seven9


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All about 3seven9.

3seven9 are an award winning Marketing and Technology agency, providing design, development and digital services that create engaging brands and increase sales.

We are proud to have won: Best use of Social
And to have been nominated for: Agency Website of the Year and Best Tech
At the Wirehive 100 Digital Agency Awards 2013.
Read more on this here:

We are proud to have been nominated for: Best use of digital techniques and technologies at B2B Awards 2013.
Read more on this here:

All of our services solve business problems; improving brand positioning, enhancing lead nurturing and increasing sales to ultimately improve your bottom line.

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Solving Business Problems - An introduction to 3seven9

  1. 1. Solving business problems
  2. 2. 3seven9 are an award winning Marketing and Technology agency providing design, development and digital services that create engaging brands and increase sales. We solve your business problems with smart technology.
  3. 3. Recognition: We are proud to have won: And to have been nominated for: Best use of Social: Aster Homes Agency Website of the Year: Best Tech: Telstra Global
  4. 4. Recognition: We are proud to have been nominated for: Best use of digital techniques and technologies category Project: Putting Thames Valley on the Map.
  5. 5. Who we work with
  6. 6. Team leaders We are incredibly proud of the team who deliver your projects. Each member is committed to making the latest digital trends and solutions count for their client. David Wood Chris Gillett Keith Blues Alex Carver Business development Marketing services Our advisory board recommends areas and ways to focus that passion effectively. Design Development
  7. 7. What we do All of our services solve business problems; improving brand positioning, enhancing lead nurturing and increasing sales to ultimately improve your bottom line.
  8. 8. Solving business problems Challenges / Our solutions Intelligent websites Under-performing websites Specialised applications Maintaining customer engagement Integrated marketing A fragmented and increasingly mobile audience Quality content for lead nurturing Content marketing Executing an effective social media strategy Disconnected brand across multiple media Social marketing Brand design
  9. 9. What we do Intelligent websites Increase lead conversion and site performance with an intelligent, effective online presence.
  10. 10. Intelligent websites Benefits Aligned and supporting your sales cycle Rich, engaging, interactive user journeys Lead gen and nurturing capabilities Custom interaction with social outposts Responsive design for every device External systems integration (DMS, CRM) Manage high content, high value messaging
  11. 11. Intelligent websites Case study: Kingston Smith Situation Accountancy firm needed to refresh their websites to cater for increasingly mobile audience. Process Centred around innovation and future proofing. Built in social integration and automated triggers. High degree of responsiveness and multi site functionality. Results Since the website went live: •  51% increase in traffic •  55% return in mobile visitors •  90% budget saving in additional site rollouts
  12. 12. What we do Integrated marketing Increase your sales pipeline and lead nurturing programmes with cross channel, end-to-end marketing.
  13. 13. Integrated marketing Benefits Custom integrated marketing packs Expertise in strategy and integration Full integrated measurement of campaign Agile creative and technical teams for accelerated campaign starts Real-time campaign adjustments to maximise ROI
  14. 14. Integrated marketing Case study: CompTIA Situation US firm needed to target “IT career starters & boosters” in UK and pass the leads generated onto sales. Process We created a “How to get that £60K career in IT” whitepaper and interactive quiz content– then marketed that out using a variety of marketing channels. Results In 3 months the campaign generated: •  +3,000 relevant site visits •  400 completed quizzes (with a 90% completion rate) •  >300 social conversations created •  700 leads from whitepaper downloads
  15. 15. What we do Specialised web & mobile applications Improve business intelligence and performance with a unique, innovative app.
  16. 16. Specialised web & mobile applications Benefits Business applications that solve issues Digital sales toolkits and collaboration Digital closed loop marketing applications Rich, interactive digital experiences to increase customer understanding and engagement Advanced client analysis and reporting
  17. 17. Specialised web & mobile applications Case study: Interactive sales tool | Telstra Global Situation Telstra needed a digital map to showcase their network capabilities Process •  Optimise for Sales Reps iPads and mobile devices •  Supports mobile specific interaction (pinch/zoom) •  Plots and accesses 1,982 data points quickly •  Intelligent load-times of map features dependent on navigation Results Contributed to wholesale increasing their business.
  18. 18. What we do Brand design Enhance company identity and brand perception with a flexible, high impact marketing and brand design.
  19. 19. Brand design Benefits Increases sales of your products or services Builds greater staff loyalty and motivation Improves market position relative to your competitors Establishes a stronger identity for your business Builds greater customer loyalty Reduces the time needed to market new products and services
  20. 20. Brand design Case study: Derivatives Risk Solutions
  21. 21. What we do Content marketing Improve efficiency and conversion rate at each stage of your buying life cycle with multifunctioning, digital content.
  22. 22. Content marketing Benefits Content supply chain strategy and implementation Video, whitepaper, datasheets, case studies, blogs, infographics Content creation and alignment to your customer’s buying life cycle Content distribution and measurement Sales enablement content assets
  23. 23. Content marketing Case study: Interactive content portal | TVCC Situation The Thames Valley Chamber of Commerce needed a content led marketing platform to attract North American firms to the region. Process •  Created an interactive Portal •  Produced interactive content maps/videos •  Introduced incentive based content Results •  •  •  •  •  2,100 relevant visitors 4.5 mins average duration 20 companies established 175 jobs created £6m regional investment
  24. 24. What we do Social marketing Increase ROI and your company’s share of voice with a strategic, measurable social approach.
  25. 25. Social marketing Benefits Strategic social marketing aligned to your business goals Social audits to understand what’s important to your market Social bid intelligence Strong, consistent presence in your market Social competitor strategy maps Social engagement support services
  26. 26. Social marketing Case study: Kingston Smith Situation Top 20 accountancy firm wanted social media to lift their brand, extend conversations and generate leads. Process •  Conducted social audit to assess 10,000 conversations •  Created bespoke strategy for •  Partners & marketing Trained users in engaging and provided monthly support Results (3 months) •  Went from 20th to 2nd in social •  brand awareness Average 30% responses (double average) •  20 leads a month generated
  27. 27. Testimonials “With 3seven9’s approach, we have created exciting campaigns to drive our recruitment efforts much more successfully than before.” Siobhan Cronin Engagement Manager QA Apprenticeships “3seven9 managed a complex project to produce an  excellent finished product.     Great job guys!”   Paul Britton Head of Inward Investment & Reinvestment Thames Valley Chamber of Commerce “3seven9  understood the complexity  of our requirements and built an intuitive  and   responsive  website that prioritises the content,   depending on how the client accesses it.” Graeme Trigg Practice Development Manager Kingston Smith "WOW – cracking week!! Not just the leads but way you got them – the twitter ones are really good to see!” Clare Crawford Commercial Director Aster Group
  28. 28. Which business problem do you need solving? Lets talk 01344 667410
  29. 29. Additional case studies
  30. 30. Content marketing Case study: Hempsons law firm Situation: Hempsons law firm needed to respond quickly to a series of NHS changes and inform their audience how this would affect them. Process: A series of videos were recorded that covered specific areas the NHS changes would affect. These were then promoted in their internal network and client base. Results (3 months): •  500+ targeted views •  13+ hours marketing footage consumed •  23% mobile views
  31. 31. Integrated marketing Case study: SEO marketing | Kingston Smith Situation: Kingston Smith wanted to improve their thought leadership initiative by increasing traffic to blog Process •  Researched accountancy market •  Targeted SEO back linking strategy (competitors, social book marks and internal distribution) •  Trained partners to create engaging blog content Results (3 months) •  2nd for “Entrepreneurs blog UK” (78m) •  43% increase in overall traffic •  52% & 40% increase in referring/SEO traffic
  32. 32. Integrated marketing Case study: PPC marketing | QA Apprenticeships Situation IT Apprenticeship firm wished to aggressively generate leads. Process Socially researched messaging Updated website to match brand rollout Integrated Facebook and PPC advertising Results •  Generated 2.5k applications (cost per application £17.13) •  9% conversion from Social Media
  33. 33. Integrated marketing Case study: Social lead gen | Aster Homes Situation: Bristol based Development wanted to create an active community to drive their brand and lead gen in 2013. Process: Created bespoke Facebook Page with regional Tabs Included interactive elements such as resource library, quizzes, 3rd party plug-ins, offers, galleries and events etc Drove traffic with PPC advertising Results (3 months): •  +1,100 likes on Facebook page •  Nearly 8,000 engagements on the page •  490,000 visible reaches on Facebook within their own communities •  +300 content downloads