Your SlideShare is downloading. ×
4 reasons why content marketing is essential for professional services
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

4 reasons why content marketing is essential for professional services

133
views

Published on

Heard about Content Marketing? Don't believe the hype? …

Heard about Content Marketing? Don't believe the hype?

Find out the 4 reasons why Content Marketing is essential for the Professional Services industry.

Find out more by downloading The Guide to Content Marketing for the UK Professional Services industry - for free here:
http://tr.im/4hhbs


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
133
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 4 reasons why Content Marketing is essential for Professional Services 3seven9.com
  • 2. Differentiation You have a website, a social media presence – but in 2013/14, so do your competitors. “Content marketing has become an essential tool to help companies reach their goals as relevant content is fundamental to make brands stand out from others.” - Valeria Mendes, Marketing Coordinator Vanet Property Asset Management Why should a client pick you over your competitors? 1
  • 3. Reputation The professional service business model is founded on selling your expertise and reputation. “A strong content marketing program – particularly in niche areas where subject matter is of utmost importance – can position and differentiate these firms as experienced players with depth of knowledge to share with their customers.” - B2B Content Marketing Professional Services Industry Report, Content Marketing Institute How can you maintain your reputation online? 2
  • 4. Acquisition of new clients The way referrals happened has changed, due to the rise of the informed client. This client doesn’t just trust a referral – but evaluates all options through online information about you. Content Marketing supports this process by meeting clients’ pursuit of information with excellent, relevant content on the latest topics Acquire clients by validating your position through content 3
  • 5. Retention of clientbase Most firms’ online presence provides information on services and solutions… but in a competitive marketplace, you need to be more proactive. “Events, blogs and brochures are no longer the only way to engage with current clients. You need to be generating a variety of content on a variety of platforms on the topics that matter to them.” - Chris Gillett, Marketing Manager, 3seven9 Be constantly relevant to your client-base to retain them 4
  • 6. Download the guide Download the guide for free: http://tr.im/4hhbs Or search ‘3seven9 professional services’ Get a better understanding of: • Your goals, tone of voice and relevant topics • How to get started • Pitfalls to avoid • Examples of successful content marketing Find out how to create effective content marketing for Professional Services...
  • 7. We’ve worked with many professional service firms – including risk consultancy firm Derivatives Risk Solutions, the Charity Law Association and global accountancy firm, Kingston Smith. 3seven9 are an award winning Marketing and Technology agency We solve your business problems with smart technology.