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3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
3seven9 - About Us
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3seven9 - About Us

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3seven9 are an award-winning digital agency. We create exciting branding & design, innovative websites & apps and engaging digital marketing programmes to enhance business performance. …

3seven9 are an award-winning digital agency. We create exciting branding & design, innovative websites & apps and engaging digital marketing programmes to enhance business performance.
We solve business problems with smart technology!

Does your website improve your business?
Only 19% of businesses rated their website proficient at driving sales*
Misaligned to sales cycle
Missed opportunities with mobile device market
Lack of automated marketing facilities
Little integration with social presence
Minimal reporting on site effectiveness
Static, dated with little steer for progression

Do you know the most effective way to reach and engage your prospects?
Companies rank “management support and resources” as their top challenge to successful integrated campaigns.*
Fragmented audience across many channels
Weak strategy and approach
Uncertainty on best combination of digital channels to use
Attribution knowledge gaps

Does your technology bring your clients closer?
74% of businesses want to increase customer engagement*
Poor online customer experience
Lack of engaging client content
Restricted digital sales tools
Time wasting internal business processes
Outdated, inconsistent and unconvincing marketing tools
Poor internal buy in of new initiatives

Why would your customers buy from you?
Lack of meaning and accurate reflection
Confusing company identity
Disconnected company campaign branding
Poor alignment between internal and external brand perception
Lack of unique selling points against competitors
Poor customer communication of your brand

Is your lead nurturing working?
79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance*
Content assets aren’t connecting to your audience
Sales and marketing teams creating content in isolation
Unable to measure content effectiveness with client interaction
Content creation unstructured

What are your clients saying online?
31% of customers post online following inadequate customer service*
What is the industry talking about?
What Social ROI are you returning?
How does the market really perceive you?
Where are the industry communities?
Who influences your clients?
What social strategies do your competitors use?

Which business problem do you need solving?

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  • 1. Solving business problems 3seven9.com Nominated for best use of digital techniques and technologies
  • 2. We create exciting branding & design, innovative websites & apps and engaging digital marketing programmes to enhance business performance. We solve your business problems with smart technology. 3seven9 are an award-winning digital agency
  • 3. Challenges Under- performing websites A fragmented & increasingly mobile audience Disconnected brand across multiple media Quality Content for lead nurturing Executing an effective social media strategy Maintaining customer engagement Solutions Specialised web and mobile applications Social marketing Content marketing Brand design Intelligent websites Integrated marketing
  • 4. Core Services: Intelligent web design Does your website improve your business? Only 19% of businesses rated their website proficient at driving sales*  Misaligned to sales cycle  Missed opportunities with mobile device market  Lack of automated marketing facilities  Little integration with social presence  Minimal reporting on site effectiveness  Static, dated with little steer for progression *Adobe Quarterly Digital Intelligence Briefing 2013 Intelligent websites Aligned and supporting your sales cycle Lead gen and nurturing capabilities Responsive design for every device Manage high content, high value messaging Rich, engaging, interactive user journeys Custom interaction with social outposts External systems integration (DMS, CRM) Intelligent websites Under- performing websites
  • 5. Situation Accountancy firm needed to refresh their websites to cater for increasingly mobile audience. Process Centred around innovation and future proofing. Built in social integration and automated triggers. High degree of responsiveness and multi site functionality. Results Since the website went live:  51% increase in traffic  55% return in mobile visitors  90% budget saving in additional site rollouts Core Services: Intelligent web design Intelligent websites Under- performing websites
  • 6. Do you know the most effective way to reach and engage your prospects? Companies rank “management support and resources” as their top challenge to successful integrated campaigns.*  Fragmented audience across many channels  Weak strategy and approach  Uncertainty on best combination of digital channels to use  Attribution knowledge gaps Core Services: Integrated marketing Integrated marketing 83% of marketers reported that they see “a direct relationship between higher revenues and integration.* Custom integrated marketing packs Expertise in strategy and integration Full integrated measurement of campaign Agile creative and technical teams for accelerated campaign starts Real-time campaign adjustments to maximise ROI *Econsultancy State of Integrated Marketing Report 2013 Integrated marketing A fragmented & increasingly mobile audience
  • 7. Case study: Integrated marketing Situation US firm needed to target “IT career starters & boosters” in UK and pass the leads generated onto sales Process We created a “How to get that £60K career in IT” whitepaper and interactive quiz content– then marketed that out using a variety of marketing channels. Results In 3 months the campaign generated:  +3,000 relevant site visits  400 completed quizzes (with a 90% completion rate)  >300 social conversations created  700 leads from whitepaper downloads Integrated marketing A fragmented & increasingly mobile audience
  • 8. Does your technology bring your clients closer? 74% of businesses want to increase customer engagement*  Poor online customer experience  Lack of engaging client content  Restricted digital sales tools  Time wasting internal business processes  Outdated, inconsistent and unconvincing marketing tools  Poor internal buy in of new initiatives Core Services: Specialised applications Specialised web and mobile applications 93% of businesses say optimising the user experience will improve conversion* Business applications that solve issues Digital sales toolkits and collaboration Digital closed loop marketing applications Rich, interactive digital experiences to increase customer understanding and engagement Advanced client analysis and reporting *Econsultancy User Experience Survey Report 2013 Specialised web and mobile applications Maintaining customer engagement
  • 9. Case study: Sales app Situation Telstra needed a digital map to showcase their network capabilities Process Optimise for Sales Reps iPads and mobile devices Supports mobile specific interaction (pinch/zoom) Plots and accesses 1,982 data points quickly Intelligent load-times of map features dependent on navigation Results Contributed to wholesale increasing their business. Specialised web and mobile applications Maintaining customer engagement
  • 10. Why would your customers buy from you?  Lack of meaning and accurate reflection  Confusing company identity  Disconnected company campaign branding  Poor alignment between internal and external brand perception  Lack of unique selling points against competitors  Poor customer communication of your brand Core services: Brand design Brand design Brand consultancy, strategy and positioning Multi-disciplinary, cross channel creativity Web design, both responsive and mobile Digital design for social media branding Print design (aligned to online brand) Brand design Disconnected brand across multiple media
  • 11. Case study: Brand design Brand design Disconnected brand across multiple media
  • 12. Quality Content for lead nurturing Is your lead nurturing working? 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance*  Content assets aren’t connecting to your audience  Sales and marketing teams creating content in isolation  Unable to measure content effectiveness with client interaction  Content creation unstructured Core services: Content marketing Content marketing Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost** Content supply chain strategy and implementation Content creation and alignment to your customer’s buying life cycle Sales enablement content assets Video, whitepaper, datasheets, case studies, blogs, infographics Content distribution and measurement *Marketing Sherpa **Forrester Research Content marketing
  • 13. Case study: Content marketing Situation The Thames Valley Chamber of Commerce needed a content led marketing platform to attract North American firms to the region. Process  Created an interactive Portal  Produced interactive content maps/videos  Introduced incentive based content Results  2,100 relevant visitors  4.5 mins average duration  20 companies established  175 jobs created  £6m regional investment Quality Content for lead nurturing Content marketing
  • 14. What are your clients saying online? 31% of customers post online following inadequate customer service*  What is the industry talking about?  What Social ROI are you returning?  How does the market really perceive you?  Where are the industry communities?  Who influences your clients?  What social strategies do your competitors use? Core Services: Social marketing Social marketing 84% of B2B marketers use social media in some form** Strategic social marketing aligned to your business goals Social bid intelligence Social audits to understand what’s important to your market Strong, consistent presence in your market Social competitor strategy maps Social engagement support services *New Voice Media **Aberdeen Research Social marketing Executing an effective social media strategy
  • 15. Case study: Social marketing Situation Top 20 accountancy firm wanted social media to lift their brand, extend conversations and generate leads. Process  Conducted social audit to assess 10,000 conversations  Created bespoke strategy for Partners & marketing  Trained users in engaging and provided monthly support Results (3 months)  Went from 20th to 2nd in social brand awareness  Average 30% responses (double average)  20 leads a month generated Social marketing Executing an effective social media strategy
  • 16. Who we work with
  • 17. Testimonials “3seven9 managed a complex project to produce an excellent finished product. Great job guys!” Paul Britton Head of Inward Investment & Reinvestment Thames Valley Chamber of Commerce “3seven9 understood the complexity of our requirements and built an intuitive and responsive website that prioritises the content, depending on how the client accesses it.” Graeme Trigg Practice Development Manager Kingston Smith “With 3seven9’s approach, we have created exciting campaigns to drive our recruitment efforts much more successfully than before.” Siobhan Cronin Engagement Manager QA Apprenticeships
  • 18. Which business problem do you need solving? If you have any further questions please contact us: david.wood@3seven9.com 07711 019253 01344 667418 or find us at 3seven9.com
  • 19. Additional slides
  • 20. Case study: Video marketing Situation: Hempsons Law firm needed to respond quickly to a series of NHS changes and inform their audience how this would affect them. Process: A series of videos were recorded that covered specific areas the NHS changes would affect. These were then promoted in their internal network and client base. Results (3 months):  500+ targeted views  13+ hours marketing footage consumed  23% mobile views Quality content for lead nurturing Content marketing
  • 21. Situation: Kingston Smith wanted to improve their thought leadership initiative by increasing traffic to blog Process Researched accountancy market Targeted SEO back linking strategy (competitors, social book marks and internal distribution) Trained partners to create engaging blog content Results (3 months)  2nd for “Entrepreneurs blog UK” (78m)  43% increase in overall traffic  52% & 40% increase in referring/SEO traffic Case study: SEO marketing Integrated marketing A fragmented & increasingly mobile audience
  • 22. Case study: PPC marketing Situation IT Apprenticeship firm wished to aggressively generate leads. Process Socially researched messaging Updated website to match brand rollout Integrated Facebook and PPC advertising Results Generated 2.5k applications (cost per application £17.13) 29% conversion from Social Media Integrated marketing A fragmented & increasingly mobile audience
  • 23. Case study: Social lead gen Situation: Bristol based Development wanted to create an active community to drive their brand and lead gen in 2013. Process: Created bespoke Facebook Page with regional Tabs Included interactive elements such as resource library, quizzes, 3rd party plug-ins, offers, galleries and events etc Drove traffic with PPC advertising Results (3 months):  +1,100 likes on Facebook page  Nearly 8,000 engagements on the page  490,000 visible reaches on Facebook within their own communities  +300 content downloads Integrated marketing A fragmented & increasingly mobile audience

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