Out of the Box Control Internal and External Audiences Access Control, Rate Limits, Developer Portal, Monetizationhttp://www.3scale.net Plug-and-play Setup Get Traffic running immediately Scale quickly and efficiently 10
e.g. Real Time Bus Data Impossible to get Anywhere Else Stand Alone Applications Integrated Applications
e.g. Years of Energy R&D Detailed Energy Profile Calculation Power Building Energy Rating Listings Free and Paid Access (to cover costs)
e.g. Embed Lyrics Legally Anywhere Data and Licensing Business Distribution for Rights Owners Multi-channel
Common Models Data is Infrastructure, Fair Use, Public Enabling Citizens Direct For Fee Data (and Analysis) Access Commercial can a powerful business model Indirect Enabling your customers to Commercial integrate is very sticky
Stages of Data Value Internal Re-Use Inter Dept, Dashboards, Processes Raw Data Measure, Collate, AnalyzeCustomerRe-useApps, Integration DATA Open to Anybody 1000 Flowers, Market Extension Partners and Distribution New Revenue, New Reach, Ecosystem
Releasing Data Value APIs are Key to Unlocking This Data Value Look Ahead in the Cycle Derive Value from Every Step
Summary Opening Data is one of the Keys to unlocking its Value There are many varied diverse business models to apply You can derive value from pretty much any level of data openess
Get into the Data Driving Seat With 3scaleContact: email@example.comWeb: http://www.3scale.net and @3scaleOffices: San Francisco, Barcelona, LondonSpeaker: @njyx or firstname.lastname@example.org
Credits & More Resources• 3scale: http://www.3scale.net• More on API Business Models and Development Models – http://www.slideshare.net/3scale/apis-for-biz-dev-20- which-business-model-9672038 – http://www.slideshare.net/3scale/apis-power-mvc-for- the-web• Images: – Flickr & iStockphoto
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