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Evangelists as Developer Program Drivers (3scale at APIdays Berlin)
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Evangelists as Developer Program Drivers (3scale at APIdays Berlin)

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3scale hosted two sessions at the APIdays conference in Berlin on May 5/6 (http://berlin.apidays.io/). …

3scale hosted two sessions at the APIdays conference in Berlin on May 5/6 (http://berlin.apidays.io/).

The first session was about "The Elements Of An Effective Developer Program". The second session was about "Developer Program Elements In Action."

We want to thank the great speakers and their contributions:
Caroline Lewko (WIP)
Adam DuVander (SendGrid)
Cristiano Betta (PayPal)
Tony Blank (context.io)
Romain Huet (Twitter)

Manfred Bortenschlager from 3scale (@ManfredBo) moderated the sessions and gave a talk about "Evangelists as Developer Program Drivers".

http://www.3scale.net/

Published in: Software, Technology, Spiritual

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  • 1. @ManfredBo APIdays Berlin: Day 2 Manfred Bortenschlager I work at 3scale.net Out-of-the-box API Management @3scale APIdays Berlin May 6, 2014
  • 2. @ManfredBo2 3scale.net Out-of-the-box API Management For API Providers 3scale.net API Management For Developers www.apitools.com apistrategyconference.com apicodex.3scale.net Education Some of our customers:
  • 3. @ManfredBo3 Session 1 The Elements Of An Effective Developer Program Caroline Lewko WIP Adam DuVander SendGrid Manfred Bortenschlager 3scale
  • 4. @ManfredBo4 Session 2 Developer Program Elements In Action Cristiano Betta PayPal Tony Blank context.io Romain Huet Twitter
  • 5. @ManfredBo5 Goal of developer programs Make developers successful.
  • 6. Developer Portal Acceleration Pilots / Case Studies Community Building Measure Comms SocialMedia Events Evangelist
  • 7. @ManfredBo7 Talk 1 Slides will be available on http://berlin.apidays.io/ Caroline Lewko WIP
  • 8. @ManfredBo8 Talk 2 Adam DuVander SendGrid Slides will be available on http://berlin.apidays.io/
  • 9. @ManfredBo9 Talk 3 Manfred Bortenschlager 3scale
  • 10. @ManfredBo Evangelists as developer program drivers Manfred Bortenschlager I work at 3scale.net Out-of-the-box API Management @3scale
  • 11. @ManfredBo11 Overview 1. What is a developer evangelist? 2. Why do you need a developer evangelist? 3. What are typical evangeslist activities?
  • 12. What is a developer evangelist?
  • 13. @ManfredBo13 What’s a developer evangelist ? Evangelism := Bringing the good news
  • 14. Roles
  • 15. @ManfredBo17 Source: Steven Pousty (@TheSteve0) http://talks.thesteve0.com/
  • 16. Attributes
  • 17. @ManfredBo19 The trust equation Source: Maister D. et al. (2000) Trustworthiness = Credibility + Reliability + Intimacy Selforientation
  • 18. Why do you need a developer evangelist?
  • 19. @ManfredBo21 Why do we need one? Goal: Make developers successful. Image Source: wikipedia @RickyRobinett: “Being Alfred” (APIStrat Amsterdam)
  • 20. Developer Portal Acceleration Pilots / Case Studies Community Building Measure Comms SocialMedia Events Evangelist
  • 21. Business Strategy Digital Strategy API Strategy Developer Program Evangelist
  • 22. What are typical developer evangelist activities?
  • 23. Image Source: http://exclusiveblend.files.wordpress.com
  • 24. @ManfredBo26
  • 25. @ManfredBo27
  • 26. @ManfredBo28
  • 27. I have no special talents. I am only passionately curious. “
  • 28. @ManfredBo30 Take-away Developer evangelist is a new, unique job role. Type and activities depend on wider strategy. Integrated purposefully, evangelists can be very powerful. The main drivers of a developer program.
  • 29. @ManfredBo Evangelists as developer program drivers Q&A Manfred Bortenschlager I work at 3scale.net Out-of-the-box API Management @3scale