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@ManfredBo
APIdays Berlin: Day 2
Manfred Bortenschlager
I work at 3scale.net
Out-of-the-box API Management
@3scale
APIdays...
@ManfredBo2
3scale.net
Out-of-the-box
API Management
For API Providers
3scale.net
API Management
For Developers
www.apitoo...
@ManfredBo3
Session 1
The Elements Of An Effective Developer Program
Caroline Lewko
WIP
Adam DuVander
SendGrid
Manfred Bor...
@ManfredBo4
Session 2
Developer Program Elements In Action
Cristiano Betta
PayPal
Tony Blank
context.io
Romain Huet
Twitter
@ManfredBo5
Goal of developer programs
Make developers successful.
Developer Portal
Acceleration
Pilots /
Case Studies
Community
Building
Measure
Comms
SocialMedia
Events
Evangelist
@ManfredBo7
Talk 1
Slides will be available on
http://berlin.apidays.io/
Caroline Lewko
WIP
@ManfredBo8
Talk 2
Adam DuVander
SendGrid
Slides will be available on
http://berlin.apidays.io/
@ManfredBo9
Talk 3
Manfred Bortenschlager
3scale
@ManfredBo
Evangelists as developer program drivers
Manfred Bortenschlager
I work at 3scale.net
Out-of-the-box API Managem...
@ManfredBo11
Overview
1. What is a developer evangelist?
2. Why do you need a developer evangelist?
3. What are typical ev...
What is a developer evangelist?
@ManfredBo13
What’s a developer evangelist ?
Evangelism :=
Bringing the good news
Roles
@ManfredBo17
Source: Steven Pousty (@TheSteve0)
http://talks.thesteve0.com/
Attributes
@ManfredBo19
The trust equation
Source: Maister D. et al. (2000)
Trustworthiness =
Credibility + Reliability + Intimacy
Se...
Why do you need a developer
evangelist?
@ManfredBo21
Why do we need one?
Goal: Make developers successful.
Image Source: wikipedia
@RickyRobinett:
“Being Alfred”
...
Developer Portal
Acceleration
Pilots /
Case Studies
Community
Building
Measure
Comms
SocialMedia
Events
Evangelist
Business
Strategy
Digital
Strategy
API
Strategy
Developer
Program
Evangelist
What are typical developer evangelist
activities?
Image Source: http://exclusiveblend.files.wordpress.com
@ManfredBo26
@ManfredBo27
@ManfredBo28
I have no special talents.
I am only passionately curious.
“
@ManfredBo30
Take-away
Developer evangelist is a new, unique job role.
Type and activities depend on wider strategy.
Integ...
@ManfredBo
Evangelists as developer program drivers
Q&A
Manfred Bortenschlager
I work at 3scale.net
Out-of-the-box API Man...
Evangelists as Developer Program Drivers (3scale at APIdays Berlin)
Evangelists as Developer Program Drivers (3scale at APIdays Berlin)
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Evangelists as Developer Program Drivers (3scale at APIdays Berlin)

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3scale hosted two sessions at the APIdays conference in Berlin on May 5/6 (http://berlin.apidays.io/).

The first session was about "The Elements Of An Effective Developer Program". The second session was about "Developer Program Elements In Action."

We want to thank the great speakers and their contributions:
Caroline Lewko (WIP)
Adam DuVander (SendGrid)
Cristiano Betta (PayPal)
Tony Blank (context.io)
Romain Huet (Twitter)

Manfred Bortenschlager from 3scale (@ManfredBo) moderated the sessions and gave a talk about "Evangelists as Developer Program Drivers".

http://www.3scale.net/

Published in: Software, Technology, Spiritual
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Transcript of "Evangelists as Developer Program Drivers (3scale at APIdays Berlin)"

  1. 1. @ManfredBo APIdays Berlin: Day 2 Manfred Bortenschlager I work at 3scale.net Out-of-the-box API Management @3scale APIdays Berlin May 6, 2014
  2. 2. @ManfredBo2 3scale.net Out-of-the-box API Management For API Providers 3scale.net API Management For Developers www.apitools.com apistrategyconference.com apicodex.3scale.net Education Some of our customers:
  3. 3. @ManfredBo3 Session 1 The Elements Of An Effective Developer Program Caroline Lewko WIP Adam DuVander SendGrid Manfred Bortenschlager 3scale
  4. 4. @ManfredBo4 Session 2 Developer Program Elements In Action Cristiano Betta PayPal Tony Blank context.io Romain Huet Twitter
  5. 5. @ManfredBo5 Goal of developer programs Make developers successful.
  6. 6. Developer Portal Acceleration Pilots / Case Studies Community Building Measure Comms SocialMedia Events Evangelist
  7. 7. @ManfredBo7 Talk 1 Slides will be available on http://berlin.apidays.io/ Caroline Lewko WIP
  8. 8. @ManfredBo8 Talk 2 Adam DuVander SendGrid Slides will be available on http://berlin.apidays.io/
  9. 9. @ManfredBo9 Talk 3 Manfred Bortenschlager 3scale
  10. 10. @ManfredBo Evangelists as developer program drivers Manfred Bortenschlager I work at 3scale.net Out-of-the-box API Management @3scale
  11. 11. @ManfredBo11 Overview 1. What is a developer evangelist? 2. Why do you need a developer evangelist? 3. What are typical evangeslist activities?
  12. 12. What is a developer evangelist?
  13. 13. @ManfredBo13 What’s a developer evangelist ? Evangelism := Bringing the good news
  14. 14. Roles
  15. 15. @ManfredBo17 Source: Steven Pousty (@TheSteve0) http://talks.thesteve0.com/
  16. 16. Attributes
  17. 17. @ManfredBo19 The trust equation Source: Maister D. et al. (2000) Trustworthiness = Credibility + Reliability + Intimacy Selforientation
  18. 18. Why do you need a developer evangelist?
  19. 19. @ManfredBo21 Why do we need one? Goal: Make developers successful. Image Source: wikipedia @RickyRobinett: “Being Alfred” (APIStrat Amsterdam)
  20. 20. Developer Portal Acceleration Pilots / Case Studies Community Building Measure Comms SocialMedia Events Evangelist
  21. 21. Business Strategy Digital Strategy API Strategy Developer Program Evangelist
  22. 22. What are typical developer evangelist activities?
  23. 23. Image Source: http://exclusiveblend.files.wordpress.com
  24. 24. @ManfredBo26
  25. 25. @ManfredBo27
  26. 26. @ManfredBo28
  27. 27. I have no special talents. I am only passionately curious. “
  28. 28. @ManfredBo30 Take-away Developer evangelist is a new, unique job role. Type and activities depend on wider strategy. Integrated purposefully, evangelists can be very powerful. The main drivers of a developer program.
  29. 29. @ManfredBo Evangelists as developer program drivers Q&A Manfred Bortenschlager I work at 3scale.net Out-of-the-box API Management @3scale
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