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Linked Data Warehouses:                       A New Generation of BI                               ENTERPRISE DATA WORLD 2...
• Linked Data is           about publishing           and consuming           data using           international data     ...
Wednesday, May 2, 12
Photo credit: http://www.flickr.com/photos/sjungling/5974860/Wednesday, May 2, 12
A HISTORY OF SILOS                                   $ cat foo.txt                                   | grep blah |        ...
There is a better way to       connect data silos ...             •No        one vendor owns it             •It       scal...
ACCEPTABLE ROI FOR IT                               4%   17%                         13%                       16%        ...
Wednesday, May 2, 12
Wednesday, May 2, 12
Governments           Goals: Governmental transparency and/or improved                  internal efficiencies (data warehou...
Hardware/Software                           Vendors       Goal: Improve interoperability between products and             ...
Retailers              Goal: Improve click-throughs on search resultsWednesday, May 2, 12
Book Publishers       Goals: Improve internal manuscript pipelines, expose           additional ways of finding and using c...
New MediaWednesday, May 2, 12
Linked Data in Context                              Universal Client                 Ubiquitous,                          ...
Wednesday, May 2, 12
Wednesday, May 2, 12
Wednesday, May 2, 12
Wednesday, May 2, 12
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Why is RDF important?             • It  is an international standard for publishing                 data on the Web (publi...
Today s data warehouses           • Data         warehouse costs are high                • Failure     rates are high     ...
Alternatives include ...           • Use    Data Exchange Standards to host               structured content           • C...
Wednesday, May 2, 12
store name                                                           hours                                                ...
Why?             58% of Americans research online before they buy.Wednesday, May 2, 12
“We really didn’t go into it with any expectations. We           just wanted to see if it was something we might want     ...
The impact:                 30% increase in organic search results                 15% increase in click-through rate (CTR...
100%                                                                    House email            90%                        ...
Wednesday, May 2, 12
BBC WANTED                               The BBC publishes                               large amounts of                 ...
"The RDF representations of these web identifiers allow         developers to use our data to build applications."         ...
Wednesday, May 2, 12
Wednesday, May 2, 12
WE VE SEEN THIS BEFOREWednesday, May 2, 12
Wednesday, May 2, 12
Wednesday, May 2, 12
Wednesday, May 2, 12
Wednesday, May 2, 12
Wednesday, May 2, 12
Wednesday, May 2, 12
Wednesday, May 2, 12
Wednesday, May 2, 12
Wednesday, May 2, 12
CDC        Open	  Government	            Linked	  Data                 EPA                Data                      Cloud ...
Value Proposition        • Decrease      costly emergency department visits        • Reduce       hospital re-admissions a...
Func*onal	  Model                       1.	  Define	  target	  popula*on	  and	  clinical	  data	  from	  electronic	      ...
Leverage	  Linked	  Data,	  Open	  Source	  &	  Standards                Web	  of	  Data                               SMS...
Wednesday, May 2, 12
Shows:                       1) Air Quality data from US EPA                       2) Anonymized EMR data                 ...
Tools & best practices?    •   Large and small vendors are involved in Linked Data        •   From Oracle, IBM to 3 Round ...
• Callimachus  is a framework for data-driven applications             based on Linked Data principles          • Callimac...
“Linked      Data means          Cooperation without coordination”                                -- David Wood, PhDWednes...
Where the Web has been,              the enterprise is                  going ...Wednesday, May 2, 12
• Additional information      available on the Web, in      books ... • Open Source Linked Data      Management System    ...
If you’d like to learn more ...              http://semtechbizsf2012.semanticweb.comWednesday, May 2, 12
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Linked Data Warehouses: A new breed of Business Intelligence

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Using a Linked Data approach for publication & consumption of data on the Web is significantly reducing the costs and complexity of reaching many more consumers of your content. This presentation highlights how Best Buy, BBC, US EPA and Sentara Healthcare are leveraging a Linked Data approach. Session delivered at Enterprise Data World 2012 in Atlanta GA, USA on 2-May-2012.

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Transcript of "Linked Data Warehouses: A new breed of Business Intelligence"

  1. 1. Linked Data Warehouses: A New Generation of BI ENTERPRISE DATA WORLD 2012 ATLANTA 2-MAY-2012 By: Bernadette Hyland, Chair, W3C Government Linked Data WG CEO, 3 Round Stones, Inc Email. bhyland@3roundstones.com Twitter: @BernHyland This presentation: http://slideshare.net/3roundstonesWednesday, May 2, 12
  2. 2. • Linked Data is about publishing and consuming data using international data standards • Based on 20 year old idea • A system of linked information systemsWednesday, May 2, 12
  3. 3. Wednesday, May 2, 12
  4. 4. Photo credit: http://www.flickr.com/photos/sjungling/5974860/Wednesday, May 2, 12
  5. 5. A HISTORY OF SILOS $ cat foo.txt | grep blah | sort 1970s 1980s 1990s A neat little package Client-Server The Early WebWednesday, May 2, 12
  6. 6. There is a better way to connect data silos ... •No one vendor owns it •It scales ... to Web-scale •Doesn t require a super model •Based on International Data Exchange Standards (RDF, SPARQL)Wednesday, May 2, 12
  7. 7. ACCEPTABLE ROI FOR IT 4% 17% 13% 16% 49% 6 months 12 months 18 months 24 months More than 24 monthsWednesday, May 2, 12
  8. 8. Wednesday, May 2, 12
  9. 9. Wednesday, May 2, 12
  10. 10. Governments Goals: Governmental transparency and/or improved internal efficiencies (data warehouses)Wednesday, May 2, 12
  11. 11. Hardware/Software Vendors Goal: Improve interoperability between products and product linesWednesday, May 2, 12
  12. 12. Retailers Goal: Improve click-throughs on search resultsWednesday, May 2, 12
  13. 13. Book Publishers Goals: Improve internal manuscript pipelines, expose additional ways of finding and using contentWednesday, May 2, 12
  14. 14. New MediaWednesday, May 2, 12
  15. 15. Linked Data in Context Universal Client Ubiquitous, reusable applications URL Curation Universal Connection Logic and interlinking Web of Data Universal DatabaseWednesday, May 2, 12
  16. 16. Wednesday, May 2, 12
  17. 17. Wednesday, May 2, 12
  18. 18. Wednesday, May 2, 12
  19. 19. Wednesday, May 2, 12
  20. 20. Wednesday, May 2, 12
  21. 21. Why is RDF important? • It is an international standard for publishing data on the Web (public and private) • Data exchange model • Serializations include RDF/XML, N-triples, N3, Turtle, ... • It is the future of using the WebWednesday, May 2, 12
  22. 22. Today s data warehouses • Data warehouse costs are high • Failure rates are high • Requires a lot of cooperation ... • Vocabulary alignment & data harmonization • Data formats not inter-operable • Cooperation requires coordination • 18 months or longer ...Wednesday, May 2, 12
  23. 23. Alternatives include ... • Use Data Exchange Standards to host structured content • Create Linked data warehouses • Faster & less expensive • Web architecture, Web-scaleWednesday, May 2, 12
  24. 24. Wednesday, May 2, 12
  25. 25. store name hours address phone geo ratings services eventsWednesday, May 2, 12
  26. 26. Why? 58% of Americans research online before they buy.Wednesday, May 2, 12
  27. 27. “We really didn’t go into it with any expectations. We just wanted to see if it was something we might want to do. That’s why we were caught by surprise by the results… we weren’t really expecting any.” -- Jay Myers, Lead Development Engineer, Best BuyWednesday, May 2, 12
  28. 28. The impact: 30% increase in organic search results 15% increase in click-through rate (CTR)Wednesday, May 2, 12
  29. 29. 100% House email 90% SEO 80% Paid search Banners, 70% buttons Text-link adsUsage >>> Affiliate Marketing 60% Behavioral Contextual targeting targeting Rented email lists 50% Rich media/ video 40% Pop-ups/ pop-unders 30% 0% 10% 20% 30% 40% 50% 60% Marketers Reporting “Great” Return on InvestmentWednesday, May 2, 12
  30. 30. Wednesday, May 2, 12
  31. 31. BBC WANTED The BBC publishes large amounts of content online, as text, audio and video. As the amount of content grows, we need to make it easy for users to locate items of interestWednesday, May 2, 12
  32. 32. "The RDF representations of these web identifiers allow developers to use our data to build applications." -- Yves Raimond, BBCWednesday, May 2, 12
  33. 33. Wednesday, May 2, 12
  34. 34. Wednesday, May 2, 12
  35. 35. WE VE SEEN THIS BEFOREWednesday, May 2, 12
  36. 36. Wednesday, May 2, 12
  37. 37. Wednesday, May 2, 12
  38. 38. Wednesday, May 2, 12
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  43. 43. Wednesday, May 2, 12
  44. 44. Wednesday, May 2, 12
  45. 45. CDC Open  Government   Linked  Data EPA Data Cloud DBpedia US  Census Pub  Med Clinical Ontology NLM Business Ontology Social  Media Internal Portal  Data Facebook Physicians TwiCer Services EMR Loca*ons Data Clinical  Condi*on  SpecificWednesday, May 2, 12
  46. 46. Value Proposition • Decrease costly emergency department visits • Reduce hospital re-admissions after treatment • Improved self-care and medication compliance • Education of triggers and disease managementWednesday, May 2, 12
  47. 47. Func*onal  Model 1.  Define  target  popula*on  and  clinical  data  from  electronic   medical  record 2.  Iden*fy  sources  of  open  government  data  related  to   environmental,  weather,  and  other  variables  related  to   chronic  pulmonary  disease  exacerba*ons 3.  Combine  open  content  from  NLM,  PubMed,  Medline  to   support  educa*on 4.  Leverage  a  Linked  Data  approach,  using  Open  Source  and   interna*onal  data  exchange  standards  (RDF) 5.    Alert  pa*ent  of  possible  hazardous  condi*ons  and   recommend  appropriate  ac*onsWednesday, May 2, 12
  48. 48. Leverage  Linked  Data,  Open  Source  &  Standards Web  of  Data SMS CDC DBpedia EPA Pub  Med US  Census NLM Email CA-­‐email-­‐message.jpg Web EMRWednesday, May 2, 12
  49. 49. Wednesday, May 2, 12
  50. 50. Shows: 1) Air Quality data from US EPA 2) Anonymized EMR data 3) Doctor’s details from CSV file Uses Callimachus, a Linked Data Management PlatformWednesday, May 2, 12
  51. 51. Tools & best practices? • Large and small vendors are involved in Linked Data • From Oracle, IBM to 3 Round Stones • Listing of active projects, companies and research See http://dir.w3.org/ • Best practices, see http://www.w3.org/2011/gld/charterWednesday, May 2, 12
  52. 52. • Callimachus is a framework for data-driven applications based on Linked Data principles • Callimachus allows Web developers to easily create data driven applications for the Web • Callimachus Enterprise • http://3roundstones.comWednesday, May 2, 12
  53. 53. “Linked Data means Cooperation without coordination” -- David Wood, PhDWednesday, May 2, 12
  54. 54. Where the Web has been, the enterprise is going ...Wednesday, May 2, 12
  55. 55. • Additional information available on the Web, in books ... • Open Source Linked Data Management System http://callimachusproject.org Bernadette Hyland Contact me at @BernHyland bhyland@3roundstones.comWednesday, May 2, 12
  56. 56. If you’d like to learn more ... http://semtechbizsf2012.semanticweb.comWednesday, May 2, 12
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