Master Your ADSPORT Systems Enjoy Success Growing Your Business Peter Lawless  Simona Antosikova
What’s In It For You <ul><li>Ultimate lead generation tool </li></ul><ul><li>A : Create appealing content </li></ul><ul><l...
Deliverables <ul><li>Implementable ADSPORT System </li></ul><ul><li>A:  2-3 powerful headlines </li></ul><ul><li>D:  2-3 w...
Lead Generation - ADSPORT Synergy Effect – use at least one of each category at any time! Lead Generation's Secret Seven (...
A: How to Create Appealing Content <ul><li>Aim at target market </li></ul><ul><li>Listen to your customers  </li></ul><ul>...
D: Build Your Mailing Lists <ul><li>Establish contact with your audience </li></ul><ul><li>Telephone Surveys </li></ul><ul...
S: Can Networking RAISE Business?  <ul><li>R eferrals </li></ul><ul><li>A dvice </li></ul><ul><li>I ndustry Information </...
P:   They don’t Know About You! <ul><li>Be expert </li></ul><ul><li>Articles </li></ul><ul><li>Press Releases </li></ul><u...
O:   Search Engine Optimisation <ul><li>Google, Yahoo, MSN… </li></ul><ul><li>Combine with PPC campaigns </li></ul><ul><li...
R: Reveal the Power of Referrals <ul><li>Lower Marketing costs </li></ul><ul><li>Higher Revenues </li></ul><ul><li>Prospec...
T: A Sales Call that Wins <ul><li>Get to prospect </li></ul><ul><li>Open – smile! </li></ul><ul><li>Power questions again…...
Go Forth and Grow! <ul><li>Tweak the Strategies </li></ul><ul><li>T est </li></ul><ul><li>A djust </li></ul><ul><li>M easu...
Thank you for Participating <ul><li>Your Business Growth Specialists </li></ul><ul><ul><ul><li>Increasing Your Sales </li>...
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Master Your ADSPORT Marketing Systems!

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Master Your ADSPORT Marketing Systems!

  1. 1. Master Your ADSPORT Systems Enjoy Success Growing Your Business Peter Lawless Simona Antosikova
  2. 2. What’s In It For You <ul><li>Ultimate lead generation tool </li></ul><ul><li>A : Create appealing content </li></ul><ul><li>D : Build your mailing lists </li></ul><ul><li>S : Can networking RAISE business? </li></ul><ul><li>P : They don’t know about you! </li></ul><ul><li>O : Search engine optimisation </li></ul><ul><li>R : Reveal the power of referrals </li></ul><ul><li>T : A sales call that wins </li></ul><ul><li>Go Forth and Grow! </li></ul>
  3. 3. Deliverables <ul><li>Implementable ADSPORT System </li></ul><ul><li>A: 2-3 powerful headlines </li></ul><ul><li>D: 2-3 ways to build your lists </li></ul><ul><li>S: 2-3 networking events planned </li></ul><ul><li>P: 2-3 ideas of publishing </li></ul><ul><li>O: concrete steps to SEO and PPC </li></ul><ul><li>R: 2-3 referral strategies </li></ul><ul><li>T: basic script of your sales calls </li></ul>
  4. 4. Lead Generation - ADSPORT Synergy Effect – use at least one of each category at any time! Lead Generation's Secret Seven (ADSPORT) Advertising Direct Mail Speaking Publishing Online Referral Telephone
  5. 5. A: How to Create Appealing Content <ul><li>Aim at target market </li></ul><ul><li>Listen to your customers </li></ul><ul><li>Headlines </li></ul><ul><ul><li>Evoke emotional response </li></ul></ul><ul><ul><li>Deliver benefits! </li></ul></ul><ul><li>We think pictures </li></ul><ul><li>KISS it all!* </li></ul>
  6. 6. D: Build Your Mailing Lists <ul><li>Establish contact with your audience </li></ul><ul><li>Telephone Surveys </li></ul><ul><li>Deliver value </li></ul>
  7. 7. S: Can Networking RAISE Business? <ul><li>R eferrals </li></ul><ul><li>A dvice </li></ul><ul><li>I ndustry Information </li></ul><ul><li>S ales </li></ul><ul><li>E xtend </li></ul><ul><li>Power Questions! </li></ul>
  8. 8. P: They don’t Know About You! <ul><li>Be expert </li></ul><ul><li>Articles </li></ul><ul><li>Press Releases </li></ul><ul><li>eBooks </li></ul><ul><li>Distribute everywhere </li></ul>
  9. 9. O: Search Engine Optimisation <ul><li>Google, Yahoo, MSN… </li></ul><ul><li>Combine with PPC campaigns </li></ul><ul><li>Links Exchange </li></ul><ul><li>Content is King </li></ul><ul><li>Keywords are Queen </li></ul>
  10. 10. R: Reveal the Power of Referrals <ul><li>Lower Marketing costs </li></ul><ul><li>Higher Revenues </li></ul><ul><li>Prospects convert to Customers </li></ul><ul><li>Better customer ‘behaviour’ </li></ul><ul><li>You can concentrate on your business </li></ul><ul><li>Your business doubles </li></ul><ul><li>BNI, Linkedin.com, Xing.com </li></ul>
  11. 11. T: A Sales Call that Wins <ul><li>Get to prospect </li></ul><ul><li>Open – smile! </li></ul><ul><li>Power questions again… </li></ul><ul><li>Close – set a diary appointment! </li></ul><ul><li>Follow-up action </li></ul>
  12. 12. Go Forth and Grow! <ul><li>Tweak the Strategies </li></ul><ul><li>T est </li></ul><ul><li>A djust </li></ul><ul><li>M easure </li></ul>
  13. 13. Thank you for Participating <ul><li>Your Business Growth Specialists </li></ul><ul><ul><ul><li>Increasing Your Sales </li></ul></ul></ul><ul><ul><ul><li>Delivering More leads </li></ul></ul></ul><ul><ul><ul><li>Coaching Leaders for Success </li></ul></ul></ul><ul><ul><ul><li>Motivating teams and groups </li></ul></ul></ul>www.3r.ie
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