If Not, Don’t spend any money on Marketing – it won’t give you any return!
250+ Techniques fall into 7 Tactics The spokes in a wheel Support the wheel Keep it Round And Turning Smoothly To Keep Your Lead Generation Running Smoothly And Delivering Results You need 1 Technique From each of the 7 Tactics running All the time Lead Generation's Secret Seven (ADSPORT) Advertising Direct Mail Speaking Publishing Online Referral Telephone
Marketing - Providing a constant flow of quality leads.
Sales – Converting the leads into customers, in the shortest time, with a maximum lifetime value.
Converting Leads to Sales Prospects Customers Identifying – 10% Valuing – 25% Qualifying – 50% Negotiating – 75% Implementing / Supporting Lead Generation A good sales process ensures best sales practices get repeated