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Double Your Business Using Referrals
Double Your Business Using Referrals
Double Your Business Using Referrals
Double Your Business Using Referrals
Double Your Business Using Referrals
Double Your Business Using Referrals
Double Your Business Using Referrals
Double Your Business Using Referrals
Double Your Business Using Referrals
Double Your Business Using Referrals
Double Your Business Using Referrals
Double Your Business Using Referrals
Double Your Business Using Referrals
Double Your Business Using Referrals
Double Your Business Using Referrals
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Double Your Business Using Referrals

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Why do you need more referrals? Create a Continuous Stream of New Customers…

Why do you need more referrals? Create a Continuous Stream of New Customers…

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  • 1. Double Your Business Using Referrals Create a Continuous Stream of New Customers… Simona Antosikova
  • 2. What’s In It For You <ul><li>Why You Need More Referrals </li></ul><ul><li>WOM vs. Referrals </li></ul><ul><li>Your Effective Referral Systems </li></ul><ul><li>Primary Referral Sources </li></ul><ul><li>Your Complimentary Businesses </li></ul><ul><li>5 Best Applicable Strategies </li></ul><ul><li>Go Forth and Grow! </li></ul>
  • 3. Could You think up 6 Reasons why you need more Referrals? <ul><li>Lower Marketing costs </li></ul><ul><li>Higher Revenues </li></ul><ul><li>Prospects convert to Customers </li></ul><ul><li>Better customer ‘behaviour’ </li></ul><ul><li>You can concentrate on your business </li></ul><ul><li>You can double your business </li></ul>
  • 4. What is the difference between WOM Advertising and Referral Systems? <ul><li>Word of mouth advertising – by chance </li></ul><ul><li>Referral systems – predictable – consistent – repeatable </li></ul>
  • 5. 4 Keys to an Effective Referral System <ul><li>Win-win </li></ul><ul><li>Institutionalised </li></ul><ul><li>Measured and improved </li></ul><ul><li>Systematic </li></ul>
  • 6. Your Effective Referral System <ul><li>Give them a reason </li></ul><ul><li>Give them a free trial </li></ul><ul><li>What kind of people do you need? </li></ul><ul><li>An award SYSTEM </li></ul><ul><li>Follow-up calls </li></ul><ul><li>Deadlines </li></ul><ul><li>Give an excuse for referral </li></ul>
  • 7. 3 Primary Referral Sources <ul><li>Happy Customers </li></ul><ul><li>Complimentary Businesses </li></ul><ul><li>Centres of Influence </li></ul>
  • 8. Your Complimentary Businesses (CB) <ul><li>Common target market </li></ul><ul><li>Complimentary </li></ul><ul><li>Independently owned and operated </li></ul><ul><li>Willing to experiment </li></ul><ul><li>Huge marketing budgets </li></ul>
  • 9. 1. Free Advice <ul><li>Free advice clinics </li></ul><ul><li>Slow hours </li></ul><ul><li>Tickets </li></ul><ul><li>15-20 Mins </li></ul>
  • 10. 2. Prenuptial Agreement <ul><li>Agreement </li></ul><ul><li>Certain No. of Referrals </li></ul><ul><li>Conditions are met </li></ul>
  • 11. 3. Thank You <ul><li>Thank You cards </li></ul><ul><li>Handwritten </li></ul><ul><li>Customised </li></ul><ul><li>Employees involved </li></ul><ul><li>‘By referral only’ note </li></ul>
  • 12. 4. Rave Reviews <ul><li>Review panel </li></ul><ul><li>Influential people in an industry </li></ul><ul><li>Review your product </li></ul><ul><li>Offer it them for free </li></ul>
  • 13. 5. Board of Advisors <ul><li>Executives of CB </li></ul><ul><li>Centres of Influence </li></ul><ul><li>Periodical Meetings </li></ul><ul><li>Advice on how to improve your business </li></ul><ul><li>Happy to join for free </li></ul>
  • 14. Go Forth and Grow! <ul><li>Tweak the Strategies? </li></ul><ul><li>T est </li></ul><ul><li>A djust </li></ul><ul><li>M easure </li></ul>
  • 15. Thank you for Participating <ul><li>Your Business Growth Specialists </li></ul><ul><ul><ul><li>Increasing Your Sales </li></ul></ul></ul><ul><ul><ul><li>Delivering More leads </li></ul></ul></ul><ul><ul><ul><li>Coaching Leaders for Success </li></ul></ul></ul><ul><ul><ul><li>Motivating teams and groups </li></ul></ul></ul>www.3r.ie

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