Double Your Business Using Referrals Create a Continuous Stream of New Customers… Simona Antosikova

What’s In It For You Why You Need More Referrals WOM vs. Referrals Your Effective Referral Systems Primary Referral Sources Your Complimentary Businesses 5 Best Applicable Strategies Go Forth and Grow!

Why You Need More Referrals

WOM vs. Referrals

Your Effective Referral Systems

Primary Referral Sources

Your Complimentary Businesses

5 Best Applicable Strategies

Go Forth and Grow!

Could You think up 6 Reasons why you need more Referrals? Lower Marketing costs Higher Revenues Prospects convert to Customers Better customer ‘behaviour’ You can concentrate on your business You can double your business

Lower Marketing costs

Higher Revenues

Prospects convert to Customers

Better customer ‘behaviour’

You can concentrate on your business

You can double your business

What is the difference between WOM Advertising and Referral Systems? Word of mouth advertising – by chance Referral systems – predictable – consistent – repeatable

Word of mouth advertising – by chance

Referral systems – predictable – consistent – repeatable

4 Keys to an Effective Referral System Win-win Institutionalised Measured and improved Systematic

Win-win

Institutionalised

Measured and improved

Systematic

Your Effective Referral System Give them a reason Give them a free trial What kind of people do you need? An award SYSTEM Follow-up calls Deadlines Give an excuse for referral

Give them a reason

Give them a free trial

What kind of people do you need?

An award SYSTEM

Follow-up calls

Deadlines

Give an excuse for referral

3 Primary Referral Sources Happy Customers Complimentary Businesses Centres of Influence

Happy Customers

Complimentary Businesses

Centres of Influence

Your Complimentary Businesses (CB) Common target market Complimentary Independently owned and operated Willing to experiment Huge marketing budgets

Common target market

Complimentary

Independently owned and operated

Willing to experiment

Huge marketing budgets

1. Free Advice Free advice clinics Slow hours Tickets 15-20 Mins

Free advice clinics

Slow hours

Tickets

15-20 Mins

2. Prenuptial Agreement Agreement Certain No. of Referrals Conditions are met

Agreement

Certain No. of Referrals

Conditions are met

3. Thank You Thank You cards Handwritten Customised Employees involved ‘By referral only’ note

Thank You cards

Handwritten

Customised

Employees involved

‘By referral only’ note

4. Rave Reviews Review panel Influential people in an industry Review your product Offer it them for free

Review panel

Influential people in an industry

Review your product

Offer it them for free

5. Board of Advisors Executives of CB Centres of Influence Periodical Meetings Advice on how to improve your business Happy to join for free

Executives of CB

Centres of Influence

Periodical Meetings

Advice on how to improve your business

Happy to join for free

Go Forth and Grow! Tweak the Strategies? T est A djust M easure

Tweak the Strategies?

T est

A djust

M easure

Thank you for Participating Your Business Growth Specialists Increasing Your Sales Delivering More leads Coaching Leaders for Success Motivating teams and groups www.3r.ie

Your Business Growth Specialists

Increasing Your Sales

Delivering More leads

Coaching Leaders for Success

Motivating teams and groups