The Social Media GPS System: ColderICE LIVE

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John Lawson a.k.a. ColderICE presents the navigation for getting more customers by leveraging friends, fans, followers and others peoples good content.

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The Social Media GPS System: ColderICE LIVE

  1. 1. @colderice
  2. 2. The Social Navigation GPS System •@colderice
  3. 3. The Social NavigationGPS System • 6 Tools • 7 Rules • All in ~30 minutes@colderice
  4. 4. Question: Do You Use Social Media?@colderice
  5. 5. Question: Do you use it “successfully”?@colderice
  6. 6. @colderice
  7. 7. Welcome to Fantasy Island@colderice
  8. 8. @colderice
  9. 9. Look Up In the Sky!@colderice
  10. 10. Bad Rule #1Automat Good e Wisely@colderice
  11. 11. @colderice
  12. 12. Rule #2 Don’t bore me!@colderice
  13. 13. Be RemarkableBe Re-Tweetable@colderice
  14. 14. @colderice
  15. 15. @colderice
  16. 16. Pop Quiz: What is the fastest way to get the word out?@colderice
  17. 17. @colderice
  18. 18. @colderice
  19. 19. @colderice
  20. 20. Traditional or Social Media Pushes information Fosters conversation One-Way bullhorn Drives engagment Marketing convo. Organic conversation Introduction of service Interaction with clients Cast a wide net More targeted Limited channels of distrib. Unlimited channels Prioritized for paid SEO Organic SEO focused@colderice
  21. 21. @colderice
  22. 22. Rule #3 People Drive Commerce NOT Brands@colderice
  23. 23. @colderice
  24. 24. Pop Quiz: What 5 letters will get your message out to more people?@colderice
  25. 25. @colderice
  26. 26. @colderice
  27. 27. @colderice
  28. 28. @colderice
  29. 29. @colderice
  30. 30. photo credit: iLounge.com@colderice
  31. 31. OMG !@colderice
  32. 32. Rule #4 Ask for What You Want@colderice
  33. 33. @colderice
  34. 34. Not Rocket Science, eh?@colderice
  35. 35. Rule #5 Velvet Ropes Rock!@colderice
  36. 36. @colderice
  37. 37. Rule #6 Don’t Pull a Kanye image by http://rocketraygun.deviantart.com/@colderice
  38. 38. Social Mirror Theory Dilthey by Sociologist “...people define themselves using others viewpoints.”@colderice
  39. 39. @colderice
  40. 40. @colderice
  41. 41. @colderice
  42. 42. @colderice
  43. 43. @colderice
  44. 44. @colderice
  45. 45. Check out the business conversations in the Ecommerce Group Join the conversation... TheEcommerceGrou@colderice p.org
  46. 46. Rule #7 See Rules 1 - 6@colderice
  47. 47. 2-hours of Social Marketing killer content on 2 DVD’sRecorded in Australia

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