Social Persuasion for Commerce - Yahoo Merchant summit Keynote by john lawson of colder ice

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When it comes to social media, you don't just want to be part of the conversation, you want to be heard, repeated, valued and influential. Learn the 6 weapons of influence and the 5 methods for transactional success in online commerce. This session is a must for any small retailer trying to compete online.

John's Bio:

Named Small Business Influencer of the Year by Small Biz Trends and Savviest in Social Media by Startup Nation, John Lawson, formally of Accenture Consulting, is an eCommerce Business CEO of 3rd Power Outlet, an online retail clothing and accessories store, who has sold millions of dollars in merchandise; achieved the status of Platinum eBay Power Seller and is a top rated Amazon Merchant with more than 250,000 transactions online, 54,000 Twitter followers and 320,000 views on YouTube. He is the founder of the eCommerce Group, President of ColderICE Media, a sought after Keynote Speaker and Seminar Instructor, an Award-winning Social Media Strategist, an American Express Featured Businessman, a Spokesperson and a commercial television Personality.

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Social Persuasion for Commerce - Yahoo Merchant summit Keynote by john lawson of colder ice

  1. 1. colderice coldericeJohn Lawson John Lawson John@ColderICE.com John@ ColderICE.com 678-400-0580 678-400-0580“The Ecommerce Guy”
  2. 2. 9:55 am YMS Day 2colderice
  3. 3. The Golden Rule Don’tbore me!colderice
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  6. 6. Everybody knows....colderice
  7. 7. Textcolderice
  8. 8. by colderice *rwpike
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  10. 10. colderice
  11. 11. We have the technology but never asked WHY?colderice
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  14. 14. Too much focused on the process and not enoughon strategy.No thought about the call to action. colderice
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  18. 18. Let’s get one thing straightSocial is MOREvaluable tobusiness whenpeople are buyingand using yourproducts, than it isfor them to just talkabout it. colderice
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  29. 29. Pompaii Pompeiicolderice
  30. 30. colderice
  31. 31. colderice
  32. 32. GoingSocial.ColderICE.c om FREE Gift!colderice
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  34. 34. Raise yourhand if youlike offering FREE shippingcolderice
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  37. 37. Opportunitycolderice 37
  38. 38. Dandelion Social Modelcolderice 38
  39. 39. Facebook • Keep it current • Get content weekly from Feeds • Update it on the go (iPad, phone, etc.) • Photos, pictures, images!colderice 39
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  41. 41. Twitter• Share industry news• Listen to competitors• Find what is peaking interest• Build followingcolderice 41
  42. 42. Search.Twitter.com colderice 42
  43. 43. Blogs• The HUB• 2 or 3x a Week• Start now!• Know your keywordscolderice 43
  44. 44. ScribeFire.comcolderice 44
  45. 45. YouTube • Top ranking SEO • Most shared content on the web • Mobile ready • Easy K.I.S.S.colderice 45
  46. 46. Google Alerts• Kid tested• Mother approved• The grandaddycolderice 46
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  48. 48. No Thank You!colderice 48
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  53. 53. Where to start?colderice
  54. 54. Fish where the fish are...colderice 54
  55. 55. Fire, Ready, Aimcolderice 55
  56. 56. Ready, Aim, Firecolderice 56
  57. 57. The Loyalty LoopBy: Paul Marsdencolderice
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  60. 60. Influencecolderice 60
  61. 61. Burberry – Art of the Trench colderice
  62. 62. Commercecolderice
  63. 63. Make Feel Specialcolderice
  64. 64. Velvet Ropes Rock!colderice
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  67. 67. Targeted Social Marketingcolderice 67
  68. 68. And one more thing….colderice
  69. 69. Give the customer what they to figure “Our job is want? NO! out what they want before they do” “Our job is to figure out what they want before they do”colderice
  70. 70. Join the conversation... TheEcommerceGroup.orgcolderice
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