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Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
Web Site Strategy - Building an Effective Website
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Web Site Strategy - Building an Effective Website

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How to develop a website strategy that makes a more effective website. Improve the performance of your website by 100% or more.

How to develop a website strategy that makes a more effective website. Improve the performance of your website by 100% or more.

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  • rencontre, rencontre en ligne, site de rencontre, site de rencontre en ligne, rencontre mariage, site de rencontre mariage, amour, site de rencontre amour, amitié, rencontre amour, rencontre amitié, site de rencontre amitié, mariage chat vidéo, tchat, tchat room, rencontre tchat vidéo, rencontre tchat room, site de rencontre tchat room, www.revescomù.com
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  1. 3point7designs.com Effective Web Strategy Getting better results out of your website
  2. 3point7designs.com About Me Ross Johnson, CEO 3.7 DESIGNS
  3. 3point7designs.com About Me Ross Johnson, CEO 3.7 DESIGNS
  4. 3point7designs.com About Me Ross Johnson, CEO 3.7 DESIGNS
  5. 3point7designs.com About Me Ross Johnson, CEO 3.7 DESIGNS
  6. 3point7designs.com Quick Survey About the state of your companies website
  7. 3point7designs.com Have a website?
  8. 3point7designs.com Know how well it performs?
  9. 3point7designs.com Will be redesigning / updating soon?
  10. 3point7designs.com You are no match for my “web strategy”
  11. 3point7designs.com What is Web Strategy?
  12. 3point7designs.com WEB STRATEGY: STEP 1 1.Obtaining Traffic Turning Browsers into Users
  13. 3point7designs.com WEB STRATEGY: STEP 2 2. Converting Turning Users into Customers
  14. 3point7designs.com WEB STRATEGY: STEP 3 Satisfy & Retain Turning Customers into Clients
  15. 3point7designs.com WEB STRATEGY: STEP 4 Monitor & Improve Increase traffic, conversions and customers
  16. 3point7designs.com OUR FOCUS TODAY Converting Users Browsers Users Customers Clients
  17. 3point7designs.com Why focus on conversions?
  18. 3point7designs.com Increases of 100% OR MORE
  19. 3point7designs.com A Common Approach to Website Planning... (and how it needs to be improved)
  20. 3point7designs.com “Let’s redesign our website, what should be on it?” CHIEF MARKETING OFFICER
  21. 3point7designs.com “Lets put up employee bios!” THE WEBSITE COMITY
  22. 3point7designs.com “Lets put up job opportunities” HUMAN RESOURCES
  23. 3point7designs.com “I want to talk about the company history” CHIEF MARKETING OFFICER
  24. 3point7designs.com “My son uses facebook, lets include that!”
  25. 3point7designs.com “My son likes Scoobie Doo and he uses the internet all day”
  26. 3point7designs.com “Why don’t we add movies!” THE WEBSITE COMITY
  27. 3point7designs.com “Marketing wants to gather lots of data, make the forms long!”
  28. 3point7designs.com “Let’s have some sweet animation and lots of fire!”
  29. 3point7designs.com “blah blah blah blah blah blah...”
  30. 3point7designs.com
  31. 3point7designs.com The problems
  32. 3point7designs.com PROBLEM NUMBER 1 NO Empathy Understanding
  33. 3point7designs.com PROBLEM NUMBER 2 NO THOUGHT FOR: The Decision Making Process Persuasion Psychology
  34. 3point7designs.com COMPLETELY Subjective
  35. 3point7designs.com INCORRECT Focus
  36. 3point7designs.com Step 1 Know your Users Goals Ambitions Tasks Motivators Personality Types
  37. 3point7designs.com DO RESEARCH THEN Create Personas “ A ‘thumbnail’ description of a type of person. Although they will reference demographics, their most important aspect is that they focus on the goals of site users. ” They will also go beyond this to define the psychographics of web users such as their motivations in visiting a website and even their personal aspirations.
  38. 3point7designs.com “ Everything you think you know about the user is probably wrong ”
  39. 3point7designs.com “ The users aren’t who you think they are. ”
  40. 3point7designs.com “ They do things differently than you think ”
  41. 3point7designs.com “ They have different reasons for need your product than you think ”
  42. 3point7designs.com ? WHAT Questions do they need answered
  43. 3point7designs.com WHAT tasks are they trying TO ACCOMPLISH ?
  44. 3point7designs.com WHAT MOTIVATES THEM ?
  45. 3point7designs.com Step 2 Know How We Make Decisions Attention / Interest Desire / Action /Satisfy
  46. 3point7designs.com A Attention / Awareness
  47. 3point7designs.com People have to know about your site to get to your site
  48. 3point7designs.com I Interest
  49. 3point7designs.com get users to SELF SELECT
  50. 3point7designs.com This website... understand my problem
  51. 3point7designs.com This website... has MY solution
  52. 3point7designs.com D Desire
  53. 3point7designs.com Research Compare THE STAGES OF DESIRE Get Details Customize
  54. 3point7designs.com A Action
  55. 3point7designs.com Get out of the visitors way
  56. 3point7designs.com Make it easy
  57. 3point7designs.com Make it feel safe
  58. 3point7designs.com E-COMMERCE Changing the words “Register” to “Continue” caused an increase of $300,000,000
  59. 3point7designs.com S Satisfy
  60. 3point7designs.com EVERY PAGE NEEDS A Focus / Purpose A Call to Action
  61. 3point7designs.com Step 3 Focus Your Site Simple, Clear & Easy
  62. 3point7designs.com Less is more
  63. 3point7designs.com ACTUALLY... we don’t want options
  64. 3point7designs.com Remove anything that is not necessary
  65. 3point7designs.com Step 4 Use Persuasion Use Psychology to be Compelling
  66. 3point7designs.com Text Social Validation
  67. 3point7designs.com 33% INCREASE IN REUSED TOWELS OVER A GENERIC “PLEASE REUSE” “Majority of the guests staying in this room chose to reuse their towels”
  68. 3point7designs.com Fear of Loss IS MORE COMPELLING THAN GAIN
  69. 3point7designs.com UTILIZE AND HAVE Authority
  70. 3point7designs.com Reciprocity OH WHY THANK YOU!
  71. 3point7designs.com Lots more to learn
  72. 3point7designs.com Learn more from the following books: Buyology Influence Neuro Web Design Landing Page Call to Action Optimization

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