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Blogging Best Practices - The MSU New Media Drivers License Course
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Blogging Best Practices - The MSU New Media Drivers License Course

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These days everyone is recommending you have a blog. Starting a blog is easy, there are dozens of free services and the software makes the actual process of blogging easy. But once your blog is …

These days everyone is recommending you have a blog. Starting a blog is easy, there are dozens of free services and the software makes the actual process of blogging easy. But once your blog is created, then what? This is the difficult aspect of blogging -- blogging well.

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  • Blogs were originally called “Web Logs” which were shortened to “blog.” They used to be online diaries, consisting of individual “entries” also called “updates” or “posts.” \n
  • They were organized in reverse chronological order. Meaning recent entries were located at the top of the page and older entries fell underneath.\n
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  • As they evolved, they became the “swiss army knife” of publishing. They are now used for a vast range of publishing, including:\n
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  • There is a lot of consumer discussion expressed through blogging. Monitoring blogs is one way to find out what your customer care about. With blogs you can also directly ask, do you like this idea? this product? what could we do to improve?\n
  • Blogs allow you to have conversations with consumers on a one to one level. \nNo longer do you have to use the “shotgun” approach where you hope one message hits thousands of people.\n Blogs have comments and trackbacks, they allow conversation.\n
  • Some blogs now have larger audiences than traditional media / publication\n Getting these bloggers to talk about you can get more attention than running a TV commercial\n
  • When you create your own branded blog you have the opportunity to market with the following strategies.\n
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  • Remember you are a PERSON writing a post that other PEOPLE will read. Don’t try and use your “big brand voice,” be authentic and human.\n
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Transcript

  • 1. Blogging Best PracticesNew Media Drivers License Seminar ®
  • 2. Who Here Reads Blogs?New Media Drivers License Seminar ®
  • 3. What Blogs Do You Read?
  • 4. Why Do You Read Blogs?
  • 5. Who Here Has Their Own Blog(s)?New Media Drivers License Seminar ®
  • 6. What We Will Cover1. What/Why of Blogs2. Components of Blogs3. Blogging Platforms4. Elements of Successful Blog Posts5. Promoting Your Blog / PostsNew Media Drivers License Seminar ®
  • 7. What is Blogging?New Media Drivers License Seminar ®
  • 8. Evolved from “Web Logs”New Media Drivers License Seminar ®
  • 9. Website made of dated entries or “posts”New Media Drivers License Seminar ®
  • 10. Website made of dated entries or “posts”New Media Drivers License Seminar ®
  • 11. “Swiss Army Knife” of Online PublishingNew Media Drivers License Seminar ®
  • 12. Used For: Online Diaries / JournalsNew Media Drivers License Seminar ®
  • 13. Used For: Opinion Dissemination (Politics)New Media Drivers License Seminar ®
  • 14. Used For: A Profession?New Media Drivers License Seminar ®
  • 15. Used For: Marketing, Our Focus.New Media Drivers License Seminar ®
  • 16. Why Market with Blogs?New Media Drivers License Seminar ®
  • 17. Four Pillars of Blogging1. Monitor2. Participate3. Outreach4. MessagingNew Media Drivers License Seminar ®
  • 18. Monitoring ConversationGet Feedback, DiscoverSentimentWho is talking about you? What do they careabout? What do they like? What do they hate? New Media Drivers License Seminar ®
  • 19. Participate in ConversationsThrough Comments &Trackbackssection of a blog post whereComments are areaders can provide reactions to the content ofthe post.Trackbacks are an automatic form of linkingwhich occurs when one blogger links to aboutanother bloggers post from their own. New Media Drivers License Seminar ®
  • 20. Use Bloggers for “New PR” Exposure 10.1 million monthly visitors10.2 million monthly visitors 5.5 million monthly visitors New Media Drivers License Seminar ®
  • 21. Blog To Create Your Own MessageCreate Your Own Blog And...Publish your ideas.Become a thought leader.Converse with target market directly.Get market feedback.Improve your search engine rankings.Engage and cultivate brand advocates. New Media Drivers License Seminar ®
  • 22. Primary Components of a BlogWhat I Got Out of Blogging
  • 23. Four Pillars of Blogging1. Monitor2. Participate3. Outreach4. MessagingNew Media Drivers License Seminar ®
  • 24. Components of a BlogNew Media Drivers License Seminar ®
  • 25. Primary Components of a Blog ArchivesThe “Post” (or body content) Categories + TagsThe Title RSS Feeds +Comments + Trackbacks Subscriptions
  • 26. Post + Title Post TitleContent
  • 27. Comments + Track BacksTrackba ckComment
  • 28. Archives
  • 29. Categories + Tags Categorie s Tags
  • 30. RSS Feeds + SubscriptionsReally Simple SyndicationUsers can subscribe to your blog andreceive updates the moment a new post iscreated.Websites and services can syndicate yourblog posts on their sites.
  • 31. Primary Components of a Blog ArchivesThe “Post” (or body content) Categories + TagsThe Title RSS Feeds +Comments + Trackbacks Subscriptions
  • 32. Elements of Great Blog Posts New Media Drivers License Seminar ®
  • 33. What are the elements? Format TONESubject ApproachMedia KeywordsPOST TITLE
  • 34. Post SubjectWhat Are You Writing About?Most important. No one wants to read aboutsomething they don’t care about. What isthe FOCUS of your blog? All posts shouldtie in back to the core focus.
  • 35. ApproachHow will you structure yourpost? several proven methods forThere arecreating valuable blog posts. You don’thave to use them, but it’s a good way to getstarted.
  • 36. The ListThe ListPeople love lists. It’s an easy way to digestlots of information. You can curate othercontent or come up with your own.
  • 37. The ResourceThe ResourceYou compile or create the definitiveresource for a given subject. This often hasthe longest lasting effect, people will referback to your post for years.
  • 38. The TutorialThe TutorialTeach readers how to do something step bystep.
  • 39. The TutorialThe AskAsk readers for feedback or advice. Onlyworks when you already have a largeaudience. Only 1% of users typicallyrespond.
  • 40. Editorial or ResponseEditorial or ResponseAn opinion or response on a topical issue.Best to link/trackback to relevant posts andcomment. Requires you have an audience,otherwise no one cares.
  • 41. News, ie “Echo Chamber”Repurposing NewsPublishing news about a topic. If you arenot first to publish, it’s considered part ofthe “echo chamber.”Need an audience, otherwise no one cares.
  • 42. What Tone?Be Conversational. Be Human. BeYourself.This makes them personal, friendly and human.Think about writing blogs as if you would speak toothers (in a professional manner)
  • 43. Post TitlesPost TitleHuge factor in traffic and reach. Does itentice clicks and views? Share it withfriends? Sometimes a bad post with a goodtitle is successful.
  • 44. Rich MediaRich MediaVideo, images and podcasts increaseengagement and comprehension. Peoplelearn better with mixed channels.
  • 45. Keywords and SEOUse Words People Will SearchFor often rank well on search engines.BlogsUse words in your titles, headings and copy.
  • 46. FormatFormat Blog Posts forScanningSeparate sections with headings, use shortblocks of text and bulleted / numberedlists.
  • 47. What are the elements? Format TONESubject ApproachMedia KeywordsPOST TITLE
  • 48. Promoting Your Blog / Blog Posts New Media Drivers License Seminar ®
  • 49. The Golden RuleGreat Content is the BestForm of Promotion.
  • 50. The Golden Rule #2Promote your best blogposts first. Otherwise doorsmay close.
  • 51. Effective Blog Promotion Methods Guest Blogging Social BookmarksOnlineEngine Media Search Pr SocialTrackbacks & OptimizationComments Blogger Outreach
  • 52. Social MediaPromote Your Posts toRelevant Social NetworksDon’t over do it. For every post youpromote, promote 19 other posts. Only postto relevant networks.
  • 53. Social BookmarkingSubmit your posts to news & bookmark sites.
  • 54. Online PR 24-7PressRelease.com 1888PressRelease.com PR.com PRBuzz.com PRWeb.com PRLog.org PRLeap.com TheOpenPress.com PR9.net NewswireToday.comWrite a press release about your post anddistribute it.
  • 55. Guest BloggingAsk others to blog on yoursite or offer to blog onothers peoples sites.
  • 56. Search Engine OptimizationFocus your blog and postsaround high traffic keywords.Use the Google KeywordTool.
  • 57. Blogger ParticipationUse trackbacks, commentsand blogger outreach toengage fellow bloggers.
  • 58. Effective Blog Promotion Methods Guest Blogging Social BookmarksOnlineEngine Media Search Pr SocialTrackbacks & OptimizationComments Blogger Outreach
  • 59. Thank You!New Media Drivers License Seminar ®